Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. What is the biggest communication challenge facing financial brands today? The banks are still working to rebuild the trust lost during the financial crisis as they face a competitive threat from newer market entrants.

Financial 149

Financial Groups Banking Crisis 149

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 64

Radio Pinterest Television Government 64

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Why couldn’t brands do something similar with volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Objectives have a measureable impact, such as increasing awareness by 15 percent, while goals are simply an aspiration, such as increasing brand awareness.

Communications 0

Communications Banking Measurement Public Affairs 0

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

Contently - Strategy

FEBRUARY 12, 2024

Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Financial 52

Financial Content Marketing Marketing Banking 52

Cision

DECEMBER 6, 2017

PR professionals have always been great storytellers, serving as the voice of the brand, building relationships and cultivating trust with their audiences but the digital revolution empowers communicators to accomplish so much more. This integrated approach is a great way to adopt a digital storytelling strategy.

How To 223

How To Marketing Storytelling Measurement 223

PRSay

NOVEMBER 15, 2019

Disney, however, has a different strategy. Disney was able to launch their streaming service with a huge bank of ready-made content. Not only is it saving Disney money to have this content on hand, but it’s also allowing them to set their service apart with their unique brand voice and image. Leverage your relationships.

Analytics 159

Analytics Television Banking Data 159

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Contently - Strategy

OCTOBER 24, 2019

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Try a new audience with a new offering. Don’t just publish a digest.

Financial 79

Financial Banking Content Marketing Writing 79

Deirdre Breakenridge

AUGUST 26, 2014

My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” As president, she’ll lead the company’s operations and corporate strategy. Out of respect, yesterday, I did not publish.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

DECEMBER 10, 2018

This may seem daunting, but we have strategies for you to implement that won’t break the bank. Many brands announce year-end promotions. Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity. Holiday greeting cards go a long way. It’s an excellent time for promotions.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. August #measurePR was FAB!

Measurement 75

Measurement Media Banking Community 75

Solo PR Pro

FEBRUARY 25, 2021

They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. Agency B: A boutique integrated and brand/creative strategy firm. We developed a strategy from start to finish together.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Mindful Marketing

APRIL 10, 2021

Peddling another’s property certainly appears problematic, until one begins to consider the many ways in which such leveraged transactions regularly occur: from apartment subleases, to bank loans, to consignment clothing. Individuals and organizations often sell others’ property on consignment.

Financial 65

Financial Banking Retail Sports 65

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

Beyond PR

SEPTEMBER 26, 2016

During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Solo PR Pro

APRIL 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective. He said to me, “We're looking for someone with deep expertise in finance, is that you?”

How To 104

How To Fashion Banking Industry 104

MaccaPR

JULY 20, 2015

Now for the million-dollar question (or if you want to get specific, $16-19 billion, Snapchat’s estimated value): Why do Snapchatting brands from McDonald’s, HBO and General Electric to Taco Bell, Acura and Heineken care about a mobile app used by teens and young adults to exchange selfies and pictures of Sunday’s brunch? Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

Mindful Marketing

AUGUST 9, 2019

Escueta, now 32, employs the same strategy in his barbershop, where kids can read aloud a book of their choice to the person cutting their hair, and anyone else within earshot. So, the reading program seems sustainable, but shouldn’t we be cautious about such corporate influence in children’s lives?

Corporate 85

Corporate Banking Sports Community 85

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. Carlos has established himself in the field as well with corporate jobs at LinkedIn and now BMCSoftware while doing speaking engagements around the world. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

PR in High Definition

MAY 26, 2021

Customer experience is now the key brand differentiator , above service or product. In any case, it may mean there is not much spare money floating around in company coffers to be sending the usual corporate gift baskets or organising a large exclusive event for your customers. This is where customer communication comes into its own.

B2B 62

B2B Banking Corporate Internal 62

Solo PR Pro

APRIL 8, 2021

I hadn’t even opened a bank account yet! Today, Bernadette Davis Communications is a boutique agency that helps clients to extend the capacity of their corporate communications team. “I didn’t realize at first that they had written it to my business name, not my personal name.

Meeting 97

Meeting Journalism Employee Storytelling 97

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? It has to do with building brands. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million. Burberry has about 50 stores in the continental U.S.

Fashion 67

Fashion Energy Chemicals Retail 67

Waxing UnLyrical

JUNE 20, 2016

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. Integrated Communications: Sink or Swim.

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Does PR Serve the Brand or Start it?

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. Behind the brand: Jack Daniel’s.

Case Study 40

Case Study Study Communications Banking 40

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. At SA, I lead a team of PR dynamos. The Power of the Persona.

Measurement 65

Measurement Course LinkedIn Banking 65

Critical Mention

JULY 15, 2018

In corporate America, there are only so many spots at the top. Fleshing out your ideas beforehand involves brand monitoring , which allows you to examine your competitors and industry. This might be true at investment banks, but not necessarily in PR. Nobody will see your full vision.

Banking 77

Banking Crisis Financial Industry 77

Waxing UnLyrical

APRIL 22, 2016

Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. A2 [cont] #InfluencerMarketing is old but tested/true strategy that works, #SoMe just provides an infrastructure for scale #measurepr. A4: Brands should be ready to compensate. Here’s some of what we talked about. measurepr.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

MAY 2, 2016

Why: “Think about your niche market, whether it’s natural food, entertainment or tech, and how you can build your own personal brand within your industry,” says Mercy Chikowore in this still relevant post. The Ultimate Guide to Social PR Strategy: A Blueprint for Success .

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

AUGUST 8, 2016

Creative social media strategy is my jam. Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. Not to mention, this is a low-cost campaign that provide the brand that authenticity we all strive toward. Social PR grade: A, for A-mazing.

Course 40

Course Local Creativity LinkedIn 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. PR has a bigger role in content. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

JULY 24, 2023

” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” However aspirationally, Twitter has tried to link the new brand to coming attractions, and in fairness, Elon Musk has previously mentioned adding new services to the platform.

Twitter 156

Twitter Banking Brand Branding 156