Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Automated coverage book. Notified added “coverage books” to its product suite. Business Wire traces the use of infographics in earnings announcements back to comic books.

Software 93

Software Banking Technology Data 93

ZudePR

FEBRUARY 5, 2019

So keen I’ve written a book about it. I’m here to tell you that the banks have got their act together with just over six months to go and the heat well and truly on them; and the process is pretty damn easy. Write ’em down. Next, ring up the 10 main banks’ dedicated PPI lines (one of the drop-downs).

Banking 72

Banking Insurance Insurance Policies 72

Cision

SEPTEMBER 11, 2017

In a way, reaching the sell-side, comprised mainly of investment banks and research houses, and earning positive coverage from them is akin to influencing the influencers. Consider the following three primary audience types targeted by IROs. The Sell-Side. So what do journalists have to do with that? A lot, actually. That’s right.

Banking 192

Banking Newspapers Study Company 192

Stephen Waddington

MAY 12, 2019

Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. There’s a full write up on my blog. ?? Here’s the write up by my Metia colleague and co-host Marcel Klebba. It would be an understatement to say that emotions ran high in our household when the loss was discovered.

Local 60

Local Storytelling Exercises Banking 60

Mindful Marketing

JUNE 15, 2015

His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. Favorite book?

Interviews 50

Interviews Marketing Financial Insurance 50

Karen Freberg

MARCH 2, 2018

I did it the first time I launched my self-published book on Amazon, and I am doing it again. This will be my third book. My second book this year with Emily Kinsky and Amber Hutchins was with TopHat on digital writing. How I decided to write a textbook. This book was too theory based. I thought – wow!

Social Media 40

Social Media Exercises Resources Writing 40

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 66

Meeting Automotive Engineering Media 66

Waxing UnLyrical

JANUARY 24, 2019

Too often we just lurch forward in life, hoping for the best and banking on the bet that we’ll live long enough to discover and accomplish what is most important. Living my purpose also led me to write two best-selling books, Beat the Curve and Performance360 , focused on life and organizational purpose. I took more lessons.

Agency 91

Agency Banking Energy Community 91

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Books and literature. That’s a statistic from a few years ago, but since Twitter hasn’t grown demonstrably since then, it probably hasn’t changed much. Family and parenting.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

It used to be that once a piece was published, the only way to correct misinformation was to write to an editor and hope to see a tiny notice a few days later. The producer was keen but booked very far in advance. And a couple of the influencers have since become important assets or the writer, making it a win for everyone.

Pitching 149

Pitching Strategy Examples Banking 149

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.

Newspapers 120

Newspapers Financial Crisis System 120

Maxim Behar

JUNE 28, 2023

Because anyone can write, express an opinion on social media, even if they don't understand the topic, and it reaches many people quickly. Be it a taxi driver, a bank clerk in the City of London or a cleaner in a hotel around the world. I also wrote a book during that time. Host : So, indeed, it provokes?

Radio 52

Radio Film Sports Creativity 52

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Morgan and DNB Markets, a part of DNB Bank ASA, to advise on and evaluate certain broader strategic alternatives for the Company. On the other side, all the dealmaking has weighted down the giants with more than they can integrate.

Technology 81

Technology Company Analytics Writing 81

Cision

OCTOBER 27, 2015

It’s a pretty straightforward and limited feature: you press the poll button, write a question and two answers (this is the big limitation) and tweet. Follow five influencers’ advice with the “LiSTEN” e-book! Are you listening carefully on Twitter? LinkedIn New Apps.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Cision

JANUARY 21, 2016

Scott: We have software to look at both search and booking trends for hotels and beach rentals. How do you deal with reporters who are coming in with a preconceived notion about your product/service and get them to at least write a fair/balanced story? for any mention of actual or contemplated changes in people’s travel plans.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Solo PR Pro

OCTOBER 9, 2014

He’s giving five copies of his book forthcoming book, A Sales is a Love Affair, to five randomly selected participants in this chat. In other prize-related news, Karen Swim won a portable power bank charger, courtesy of Solo PR PRO Premium member Joan Witte (thanks for your support, Joan!),

Twitter 69

Twitter eBook Banking Community 69

Maxim Behar

SEPTEMBER 13, 2022

ius, Chairman of the Corporate Commercial Bank in Lithuania and one of the secretaries of the Central Committee of this party. I waited for him, and when he returned, he told me: "Write about us, write about people, which will not be present tomorrow. One is known to all - Juozas Jermalavi?ius, This is your unique chance.

Radio 52

Radio Television Comparison Newspapers 52

Karen Freberg

MAY 29, 2017

What inspired me to write this post was based on a comment a colleague sent to me privately via Twitter. This means writing blog posts, participating in interviews on podcasts (like the one I did for Hubspot ) and live video sessions, share your stories on certain platforms (ex. What can they do to help you without breaking the bank?

Social Media 40

Social Media Media Education Community 40

ImPRessions - Crenshaw Communications

MARCH 7, 2017

But there are plenty of people writing, blogging and podcasting about how to learn. For those having trouble locking onto great company stories to tell, start by knowing there are really only seven different types of stories, according to the book, Seven Basic Plots. Learn from the masters. Not everyone is a natural storyteller.

Storytelling 149

Storytelling Data Insurance Insurance 149

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 111

Banking Content Marketing Examples Industry 111

Cision

MAY 9, 2016

A media bank is now an expected aspect of a press release. Free jpeg – A search engine for free-to-use images (note – don’t use the hashtags as this feature appears to be broken as of this writing). Old Book Illustrations – A collection of old book illustrations from the public domain.

Engineering 120

Engineering Creativity Community Google 120

Waxing UnLyrical

MARCH 28, 2016

Why: “In today’s age of automation, there’s simply no reason you should spend precious seconds every morning brewing coffee when you could be catching an extra five minutes of ZZZs,” writes Stephanie Walden as she takes a look at “tools that can put your life on cruise control.”

Strategy 40

Strategy Banking Fashion SEO 40

Cision

DECEMBER 28, 2015

An article in the Wharton Business Review discusses the opportunities for social care in verticals such as banking and airlines concluding that servicing customers on Twitter is a huge differentiation opportunity. Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

Waxing UnLyrical

FEBRUARY 12, 2014

We had had a writing assignment on the “democratization” of reading that came about in part because of the introduction of paperback books. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts.

Nonprofit 87

Nonprofit Television Banking Radio 87

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

NOVEMBER 28, 2012

Bernays himself, a gazillion years ago (well… 50 years ago), had this to say about the requirements in his book, A Definitive Study of Your Future in Public Relations : “Public Relations does not mean selling a product, an idea, or a personality. I write a lot about the subject myself. Image: The U.S.

Publicity 110

Publicity Nonprofit Banking Ethics 110

MB Blog

MARCH 20, 2020

For many of you, it is impossible to work that way – where the mass productions are, where people are taken care of, bank counters, shops and thousands of other places - there is no way home office could work for these sectors. We never thought that there is a chance to work only from home.

Skype 52

Skype Crisis Transportation Video 52

Solo PR Pro

FEBRUARY 10, 2015

Volunteer at the Food Bank. Write a letter. Read a book for pleasure. Color in a coloring book. Have a party and invite everyone I know. Go to a music festival. Watch Melrose Place. Play a practical joke . Stay up late and sleep until noon. Play a board game. Wear makeup every day for a week. Play a game with a child.

Exercises 40

Exercises Banking Video Writing 40

Cision

SEPTEMBER 15, 2015

It’s too bad that there isn’t a test to filter out robotic writing from writing that draws us in. If you are doing a “ drip campaign ,” for example, the writing should be accessible and sufficiently interesting that the recipient welcomes the next email or social message. Avoid Twitter DMs.

Course 120

Course Twitter Examples Study 120

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Solo PR Pro

NOVEMBER 4, 2014

You may think paying $25 for a webinar and another $25 for a download won’t break the bank, but if you aren’t getting value out of those purchases you may be better served by a $25/month subscription to a more expansive, all-inclusive membership site, or by saving up those dollars to attend an in-person conference.

Conference 69

Conference eBook Course Education 69

Maxim Behar

NOVEMBER 15, 2023

I was a journalist in the very beginning of 90-91 and some people from an American bank came here and had to assess when the Bulgarian legislation could be adapted to the European legislation and when Bulgaria could become a member of the European Union. Kirill Asenov writes “One question gives me no peace. Let me give you an example.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Stephen Waddington

MARCH 15, 2021

For all of these things be able to demonstrate the value that you added so that when it comes to applying for internships or writing to companies that you’d like to do some work experience for, you’ll have some practical PR know-how and successes that you can point at. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

APRIL 1, 2016

There have been books, and “ best of ” lists. Gini Dietrich has been writing a lot about influencer marketing recently , and she should know a thing or 37 about the subject, as she has a pretty significant level of influence in her space. There was all the drama around Klout , which has died down considerably.

Marketing 40

Marketing Course Banking Training 40

Beyond PR

SEPTEMBER 11, 2017

In a way, reaching the sell-side, comprised mainly of investment banks and research houses, and earning positive coverage from them is akin to influencing the influencers. Consider the following three primary audience types targeted by IROs. The Sell-Side. So what do journalists have to do with that? A lot, actually. That’s right.

Banking 45

Banking Newspapers Study Company 45

Waxing UnLyrical

OCTOBER 1, 2016

Tons happened while I was there – maybe some day I’ll write a book about it! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. I’ve missed you.

Banking 40

Banking Measurement Course Community 40

Communications Conversations

JUNE 5, 2015

It was my favorite book in grad school because it says you don’t have to trade one domain for another. In his book, “Essentialism: The Disciplined Pursuit of Less,” Greg McKeown writes about saying yes to things we feel total and utter conviction to and no to everything else. Write it down, or it didn’t happen.

How To 60

How To Meeting Local Google 60