ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast. Use strong language. Have an engaging pitch.

Pitching 140

Pitching B2B Infographics Study 140

Barokas

JULY 3, 2019

In a DemandGen Content Preferences survey , B2B buyers confirmed the importance long form content plays in their decisions. Write with the sole aim of adding value to the reader, educating them and influencing them to share in your view of the topic. Quality writing takes time, practice and an investment in reading the work of others.

Case Study 100

Case Study B2B Survey Education 100

Buzzstream

FEBRUARY 1, 2024

I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. If you’re interested, I can write this article for you. So, when writing a broken link building template, make it as easy as possible for your target to find and change whatever you need.

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Authority: Write what you know. The Google Algorithm. It’s called ‘owned media’. Owned Links.

Google 113

Google Guidelines Web B2C 113

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. When I was little, I always wanted to write for People magazine. Then, I entered the B2B world by accident and quickly realized that there are plenty of famous people in the B2B space. What elements or characteristics do you look for in a story? .

Meeting 69

Meeting Media B2B Transportation 69

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Data 120

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists.

Examples 133

Examples Software Pitching Tools 133

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. What’s their writing style, what’s their background, is there a common thread in their articles? You’d pay for a photo shoot or an infographic or a video production, right? The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Demand generation content marketing for B2B high tech industry. Want to learn Ann’s writing rules for PR? Jeff Barrett – @BarrettAll . ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. AI will ‘humanize’ B2B sales and marketing.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

FEBRUARY 7, 2023

According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Institutional finance content spans B2B coverage about investment banking and global markets, like this Goldman Sachs report on geopolitical risk. Create social videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

JUNE 7, 2016

Mapping content to B2B buying stages. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.

Survey 60

Survey Marketing B2B Infographics 60

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. An example comes from B2B software, of all places. cookies ‘n cream.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 17, 2016

I’ve been a longtime advocate of Facebook ads in B2B , it just requires thinking a bit differently about targeting. In a piece for Marketing Land titled New wave of referrer spam wrecking Google Analytics data , columnist Jonathan Hochman writes: “A new surge of referrer spam is damaging Google Analytics data sets.

Analytics 60

Analytics Data Report Measurement 60

Sword and the Script

FEBRUARY 29, 2020

>>> Looking for a B2B tech PR with expertise and execution? Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” According to the survey results: “bloggers who write longer content are far more likely to report success.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists.

Examples 62

Examples Software Pitching Tools 62

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. Not defining your target audience. What are their job titles?

Content Marketing 103

Content Marketing Print Analysis Data 103

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. They focus on trivialities.

How To 120

How To Tools Viral Exercises 120

Sword and the Script

DECEMBER 2, 2014

Increasingly, buyers have already made a decision before even speaking to sales; talking to sales is increasingly the last possible stop before writing a digital check. I’m willing to bet that’s true no matter what the trade or industry, but can certainly vouch for B2B circles. Her calls all go to voicemail now. I never call her back.

Web 112

Web LinkedIn Infographics Software 112

Sword and the Script

AUGUST 16, 2016

If you need experienced B2B help with PR, content marketing, or social media be sure to check out. Studies suggest that especially in B2B, upwards of 70% of content goes unused. Re-write white papers as long form contributed articles. our services page and contact us to discuss it. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PRSay

APRIL 19, 2016

B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. The combination of outdoor and a local online presence is quite powerful.

Communications 65

Communications Pinterest Reddit Radio 65

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

OCTOBER 5, 2015

As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago. Make sure you put pen to paper and write down your content marketing strategy! market its recent content offer of a customer journey infographic. Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR Breakfast Club

JULY 6, 2015

According to Mathew Sweezey, a B2B marketing expert with Pardot, a Pardot survey found that 70 percent of respondents admitted that the look of content had an impact on whether they saw the content as authentic and credible. Now, she’s a PR Specialist writing in her free time. Redo pages on your site that aren’t ranking well.

Data 28

Data Pinterest Social Media Big Data 28

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Write like your intended audience talks.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. and for B2B services it was 10.1%.

Marketing 78

Marketing Publicity Survey Study 78

PR 20/20

NOVEMBER 29, 2016

Why are you writing? And yet, only 37% of B2B content marketers have a written content marketing strategy. Why are you writing more posts, creating more videos, or designing more infographics? Step 1: Write down your goals. Once you figure out these goals, write them down. Which percentile are you in?

Content Marketing 40

Content Marketing Writing Marketing Tools 40

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JUNE 11, 2020

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Epic, a B2B healthcare software company, has also been active on this front.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Rock the Status Quo

NOVEMBER 3, 2014

Without exception, journalists tell me their NUMBER ONE issue with pitches are lack of relevancy – frustrated about wasted time listening to off-topic pitches that have nothing to do with what the journalist actually writes about. THE PITCH This example of a bad pitch came in just this morning.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Today she works primarily with small and medium B2B clients and some nonprofits. Telling stories, creating messages, writing – it’s all in a PR pro’s repertoire. >>>

Publicity 62

Publicity Storytelling Pitching Nonprofit 62