B2B Marketing Statistics and Notes from 7 Recent Reports

Sword and the Script

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR.

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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. Recent B2B marketing video statistics. The study yielded some fresh statistics about the potential of video in B2B marketing.

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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. B2B content types drawing buyer interaction What types of content are B2B tech prospects engaging?

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Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. by Frank Strong.

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Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. This particular survey was a solid read, merits a standalone post and so here are five findings that stood out to me: 1) The top producing channels for B2B leads. The channels that produce the most leads for B2B marketers are as follows: Email: 62%. 2) The top challenges in generating B2B leads.

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12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Don’t miss these useful posts: The B2B Advantages of Working with a Boutique PR Firm. Are Facebook Ads Any Good for B2B Marketing? The Struggle is Real in B2B Content Marketing [UML]. 10) Create an infographic based on key points. Is your B2B PR firm bringing ideas to the table?

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Original Research: B2B Content Sweet Spot

The Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely.

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What’s the New “Norm” for B2B Marketing?

Shift Communications

Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. I started wondering what some B2B companies were doing marketing-wise outside of my personal high-tech centric world, which might slant progressive given their geolocations and business models. In summary, it’s much of what you’d expect a B2B company to have in their DNA.

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Infographic: How marketers vary on social media

PR Daily

The answer has a lot to do with whether your organization is a B2B business, selling products and services to other organizations, or B2C retailers offering goods to the public. This infographic from Grazitti Interactive shows how B2B marketers differ from their B2C colleagues. B2B prefers LinkedIn versus B2C’s love of Facebook.). B2B marketers invest more in LinkedIn ads. Is your audience mostly on Facebook or LinkedIn?

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B2B Thought Leadership – What is It and Why Does It Matter?

Shift Communications

For those of us who work on the business-to-business (B2B) side of SHIFT, it’s almost always an ask in agency RFPs issued by prospective clients and it’s usually included in many of our new business presentations. Your thought leadership message or platform can take many shapes and forms content wise – it can be a contributed article, a video, an infographic. A well-structured B2B thought leadership campaign might start with PR, but it certainly doesn’t end with it.

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Take advantage of these top B2B content marketing tactics

PR Daily

The B2B space has tended stay behind the curve, with B2C marketers taking on the most innovative work. This year, here are a few trends you can expect to see for B2B marketing: 1. For more on these trends—along with tips on how you can reach your B2B audiences—check out the infographic below from Digital Marketing Philippines Anyone who’s worked in business-to-business marketing knows that it’s a much different game than the business-to-consumer approach.

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Infographic: How to get a boost from LinkedIn

PR Daily

Half of B2B web traffic from social media comes through LinkedIn. This infographic from Headway Capital offers some tried-and-true methods for increasing your LinkedIn presence and power. To learn more about how you can create a fully fledged company page or claim an already existing company profile, consult the full infographic. The post Infographic: How to get a boost from LinkedIn appeared first on PR Daily.

3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. But Those Troubled Infographics. Tech.co: Why You Need to Rethink Your Infographics Strategy in 2017.

Infographic: 64 content marketing stats to inform your strategy

PR Daily

That’s just a taste of the information contained in an infographic. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries. According to the infographic, 74 percent of companies say content marketing improves both lead quality and lead quantity. To learn more about how content marketing could help your organization—as well as what trends are making a big impact for today’s biggest companies—consult the full infographic belo

Infographic: Social media marketers say Facebook offers best ROI

PR Daily

This infographic from Sharekit offers data and statistics to guide your planning and budgeting for the coming year. Key insights include: Some 94% of B2B marketers share content on LinkedIn. Build your social media strategy for 2020 and home in on the best use of your communications budget by consulting the full infographic. The post Infographic: Social media marketers say Facebook offers best ROI appeared first on PR Daily.

Infographic: How your LinkedIn profile can give you an edge

PR Daily

LinkedIn focuses on building users’ professional networks, but the social platform has become an important sales lead generator for B2B marketers and professional services entrepreneurs. According to the Hootsuite blog , LinkedIn has more than 467 million users, and 94 percent of B2B marketers use LinkedIn to distribute content. This infographic published by Quicksprout offers tips for industry pros to develop their LinkedIn profiles to drive engagement and sales.

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]

Sword and the Script

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product. In my experience, how a B2B company talks about its product is just as important as how much it talks about its product.

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Infographic: The state of digital marketing

PR Daily

This infographic. More than half (51 percent) of B2B marketers plan to increase their content efforts. See the full infographic below to find out how digital marketing is changing and where you should spend money to keep your organization at the top of its field Digital marketing has become an essential part of communicators’ portfolios.

Infographic: Tips for more purposeful, effective blogging

PR Daily

Websitebuilder has an infographic to help you whip a saggy blog into shape. Eighty-six percent of B2B companies are blogging. According to the infographic, the ideal blog post title is 60 characters. Review the infographic below for guidance on achieving blogging success Business blogs are often perfunctory, boring, self-serving, utterly useless, jargon-choked word dumps. With that said, you should be blogging—just more strategically.

Infographic: How your LinkedIn profile can give you an edge

PR Daily

LinkedIn focuses on building users’ professional networks, but the social platform has become an important sales lead generator for B2B marketers and professional services entrepreneurs. According to the Hootsuite blog , LinkedIn has more than 467 million users, and 94 percent of B2B marketers use LinkedIn to distribute content. This infographic. See the full infographic to learn the many ways to make your digital business card work for you

Infographics: Dead—or still a useful tool for communicators?

PR Daily

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening. To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated? The Clutch report cites a study by Moz and Buzzsumo, provider of a content discovery tool, that makes the case for content marketers to re-evaluate their dependence on infographics.

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Infographic: What trends signal a bright future for content marketing?

PR Daily

According to An infographic. The infographic shares the current state of content marketing and offers trends that savvy marketers can follow to achieve content marketing success. On the B2B side, content marketing is fast becoming an industry standard: Thirty-seven percent of B2B marketers have a documented content marketing strategy. View the infographic below to see how organizations plan to invest in content going forward.

Solving six areas of pain for B2B CMOs: Metia insight report

Stephen Waddington

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals. It's day six in new role as UK managing director at Metia.

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How to optimize your infographic for search

PR Daily

Infographics are a great tool to gain traction for search engine optimization (SEO). Just make sure your infographics (and the pages on which they live) are optimized correctly to ensure you get all the benefits. According to Hubspot , 39 percent of B2B buyers said they frequently share infographics on social media. That's one of the main advantages of infographics: They get shared! So, why not optimize all your infographic posts and get more exposure?

7 ways to get broader reach for your infographics

PR Daily

B2B marketers are creating an increasing number of infographics, and it's not because of anything in the water. This single statistic might explain why high-quality graphics are shared at triple the rate of other types of content, as well as why marketers are creating more infographics than ever. According to Neil Patel , a consistent method, unique story, and reliable statistical data are crucial to the success of your infographics.

3 ways to add infographics to your PR mix

PR Daily

Infographics are not going away. They’re among the most popular forms of visual content shared online and were the B2B content marketing format with the biggest increase in use last year, according to the Content Marketing Institute. Some of our local outlets happily republish our infographics,” she says, “and we’ve also increased our web traffic tenfold since including infographics in content we post there.”.

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic


If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). [By Lisa Davis].

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Infographic:  Nurturing the Gap between Marketing and Sales

Sword and the Script

A few weeks back, I was reminded of this when I read an infographic titled The Data Behind What Makes an Effective Sales Process. Consider the following: 73% of B2B leads are not sales ready. Here’s the complete infographic: (click the image to enlarge it). If you enjoyed this post, you might also like: Infographic: The State of Content Marketing; Rich Getting Richer. by Frank Strong. Sometimes the things I learn in the Army are applicable in business.

Key Stats and Trends in Content Marketing [Infographic]

Solo PR Pro

The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy. While this infographic fro PointVisbile is directed to marketers, the trends are applicable to public relations pros who often lead content marketing strategies for clients. Content Marketing Statistics Infographic is provided by Point Visible.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. The longer life span of PR content and the snowball effect of earned media and can lead to great ROI for smaller B2B companies. B2B decision-makers rely on research.

6 Ways To Break Through The Noise In PR

ImPRessions - Crenshaw Communications

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved. Crenshaw Communications PR Fish Bowl public relations B2B public relations

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Institutional finance content spans B2B coverage about investment banking and global markets, like this Goldman Sachs report on geopolitical risk.

The Case For and Against Gated Content and Registration Pages

Sword and the Script

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. I like to see things like case studies and infographics freely accessible. 5) B2B Marketing Experience: The Case For and Against Gated Content | Jordan Con | Bizible. “We Marketing is sometimes like politics.

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10 Free (or Cheap) Tools that Deliver Extraordinary Results for Content Development

Ishmael's Corner

As discussed in previous posts, most B2B content falls into the dreadful content bucket. One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. I never considered this for B2B marketing, but the price point allows for experimentation. Uncategorized B2B content content development tools free content tools visual storytellingContrary to popular belief, content is not king.

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Marketing Curiosity: The Cliff Notes to 5 Recent Surveys

Sword and the Script

Mapping content to B2B buying stages. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. According to a survey of 266, the top challenges facing B2B marketers in 2016 are: Building market share: 62%; Innovating products or services: 59%. Marketing B2B CMO marketing skills survey cliff notes surveys

10 free tools for creating infographics, images and more

PR Daily

You can boost interest and engagement with your social media and blog posts by adding compelling images and infographics to them—or basing entire marketing messages on visuals that you craft around the subject matter. There are many paid tools that brand managers can use to produce images, infographics and videos—and some organizations and agencies employ designers or design teams—but there are also several resources available to communicators with a limited budget but big aspirations.

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5 Ways Data Can Improve Your Campaign

PR Breakfast Club

According to Mathew Sweezey, a B2B marketing expert with Pardot, a Pardot survey found that 70 percent of respondents admitted that the look of content had an impact on whether they saw the content as authentic and credible. Sarah Landrum Analytics infographics marketing metrics PR public relations sm social mediaPhoto by justgrimes. There is an old saying that knowledge is power, and this can also be applied to your social media campaigns.

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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

In B2B PR , earned media and content naturally go together — or at least, they should. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged.

10 free tools for creating infographics, images and more

PR Daily

You can boost interest and engagement with your social media and blog posts by adding compelling images and infographics to them—or basing entire marketing messages on visuals that you craft around the subject matter. There are many paid tools that brand managers can use to produce images, infographics and videos—and some organizations and agencies employ designers or design teams—but there are also several resources available to communicators with a limited budget but big aspirations.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ).

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