How to Create the Best B2B Content in Your Industry

B2B PR Sense

B2B content creation is much like creating anything else. A new study from BuzzSumo sheds some light on some of the B2B content marketing best practices we need to know to create everegreen. , That's why content of all types within our B2B PR agency. Use Infographics.

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Top B2B PR Mistakes to Avoid [Infographic]

B2B PR Sense

How to Avoid the Biggest B2B PR Mistakes. Unfortunately, we all have those moments where we fail to do so effectively, and this can lead to a major B2B PR disappointment. Check out our latest infographic to avoid some of the more common PR pitfalls.

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Infographic: How content marketing builds trust and brand loyalty

PR Daily

This infographic from Point Visible shares just a few of the ways content marketing can boost the bottom line for many organizations. The majority of both B2B and B2C marketers report using paid channels to distribute owned media.

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B PR Sense

B2B marketing trends are like a compass. In a survey from Content Marketing Institute on the future of B2B marketing, 55% of the most successful marketers predicted an increase in overall marketing spend in 2019. The answer lies in knowing (and using) the latest B2B marketing trends.

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How to Adapt to the Future of B2B Inbound Marketing

B2B PR Sense

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. How to Boost Your B2B Marketing Plan with Social Media.

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How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. How to Generate More B2B Leads with 6 Easy Strategies.

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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Yet, there is still massive room for growth and improvement in the sphere of B2B blogging.

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Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. These two brands have joined forces to create the 2019 B2B Thought Leadership Impact Study. Managing Director, B2B at Edelman.

How to Boost Buyers with Your B2B Content Marketing Strategy

B2B PR Sense

Your B2B content marketing strategy plays a powerful role in a buyer’s journey. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. 4 Important Tips for Using Your B2B Content Marketing Strategy to Get More Buyers.

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B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. 5 Top B2B PR Trends That Will Help You Create Press Release That Get Read. How to Unite B2B PR and Content Marketing for Powerful Results.

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How to Become the Ultimate Master of Your B2B Public Relations

B2B PR Sense

Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? Or are you an old-timer to B2B PR, but wish you could be more effective. After all, B2B PR is an intricate specialty with many moving parts that can’t be learned in a weekend.

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How to Leverage Facebook in Your B2B Public Relations

B2B PR Sense

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of its simple beginnings as a friends and family network. Yet, Facebook has evolved to become a prime opportunity in the B2B space. Facebook, when wielded correctly, can put a face to your B2B PR efforts and deliver results. Generate more B2B leads. 9 Elements to Help You Bring Your Facebook A-Game to Your B2B Public Relations. b2b social media

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The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. 7 Mistakes That Harm B2B Content Marketing Success. Infographics.

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How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Why You Should Have a B2B Blog. How to Use Your B2B Blog to Promote Your Press. Let's say you've designed an SEO-friendly B2B press release.

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B2B Marketing Strategy: How to Use Influencers for Best Results

B2B PR Sense

Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. Before we discuss how to incorporate influencers into your B2B communications strategy, let’s review a comprehensive influencer marketing definition, and how you can begin using this tactic today.

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How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. Insightful research combined with shrewd marketing strategies create an unbeatable recipe for B2B thought leadership. The Relationship Between B2B Thought Leadership and Surveys.

How to Measure the Results of B2B Influencer Marketing

B2B PR Sense

This illustrates why B2B influencer marketing is growing in power and popularity among many marketers. The Future of Influencer Marketing Report of 2017 reported that only 11% of B2B businesses have adopted an ongoing influencer marketing program. B2B Marketing

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10 More Awesome Strategies to Boost Your B2B PR Campaign

B2B PR Sense

Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. We received such tremendous feedback that we decided to give you an even greater strategic advantage that will kick some serious B2B PR butt. Would the limelight be the answer to your B2B PR prayers?

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3 Easy Ways to Stretch Your B2B PR Budget by Displaying Your Own Press

B2B PR Sense

Press and Your B2B Newsroom. Include plenty of visual tools, such as videos, infographics, charts, and images. For a more exhaustive list of B2B newsroom best practices, check out our post, 10 Tips to Design A Sensational B2B Newsroom.

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B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! While a blog or infographic may seem like an insignificant piece of the puzzle, every piece of content is crucial to your business. 12 Expert Tips to Improve Your B2B Content Marketing Strategy.

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5 Things You Should Know About B2B PR

B2B PR Sense

Now, narrow it down to the specialized field of B2B PR, and you may even receive a few blank stares. Is B2B PR really that difficult to define? By the end of this post, you'll know: How to define B2B PR. The Definition of B2B PR Isn't Nuclear Physics -- It's Easily Understood.

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Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

It is a much-coveted spot for any B2B company. B2B is a very broad topic. To narrow it down, think B2B business or B2B company. So to go even more specific, think B2B business plan or B2B business plan template. B2B PR b2b marketing content marketing

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7 Emerging Trends That Will Pump Up Your B2B Content Strategy

B2B PR Sense

The goal of any B2B content strategy is to create content that B2B buyers desire -- you want to be their #1 source of industry information. A recent survey conducted by Demand Gen Report and Uberflip reveals fascinating developments in the B2B buying process.

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Original Research: B2B Content Sweet Spot

The Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task.

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15 Powerful B2B Lead Generation Tools You Need to Use

B2B PR Sense

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. Learn how to get more B2B leads with that right tools to grow your strategy.

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5 Disastrous B2B Content Marketing Mistakes That Are Costing You Big

B2B PR Sense

Are you getting the payoff you rightfully deserve from your B2B marketing campaign? Think photos, infographics, and videos. B2B Content Marketing That Is Too Individualized. In fact, too much personalization can hinder your efforts in the B2B universe.

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How to Get the Most Out of Your B2B Content Marketing Strategy

B2B PR Sense

B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. 10 Ways to Get the Most Out of Your B2B Content Marketing Strategy. How to Improve the Performance of Your B2B Content. B2B Content Marketing

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Infographic: How marketers vary on social media

PR Daily

The answer has a lot to do with whether your organization is a B2B business, selling products and services to other organizations, or B2C retailers offering goods to the public. This infographic from Grazitti Interactive shows how B2B marketers differ from their B2C colleagues.

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How to Launch a New B2B Product People Will Line Up For

B2B PR Sense

A new B2B product launch is an exciting time for any company -- especially if this is your first one! The question you're now faced with is how to launch a new B2B product and then create the buzz it deserves. How to Launch a New B2B Product Successfully in 10 Easy Steps.

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6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle. For more information on how to use case studies in your B2B PR, click here.).

How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

B2B PR Sense

A lot has changed in the realm of B2B marketing strategies over the past year. 10 Hurdles That Today’s B2B Marketing Strategies Face. Infographics? You might also use a solution like Marketo or Kapost to get a wider view of your B2B content marketing strategy and its impact. How to Boost the ROI of Your B2B Content Marketing Strategy. As long as you can show a proven ROI for your B2B content marketing strategy, it's likely your budget needs will be met.

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PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? Whether you decide to use the expertise of a PR firm that helps B2B startups or handle your PR in-house, public relations is a key way to rock your startup launch. 8 Powerful Ways to Rock PR for B2B Startups.

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How to Become More Visually Savvy In Your B2B Content

B2B PR Sense

Use visuals in your B2B content. Are you harnessing the full power of this PR tactic in your B2B marketing? It would be negligent to ignore this in your B2B content just because it requires a little bit more effort than the written word. How Visuals Can Benefit Your B2B Content.

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10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

B2B PR Sense

Are you looking for ways to improve your B2B inbound marketing? Instead of fighting for attention amidst the annoying noise of banner ads and other push marketing techniques, B2B inbound marketing brings potential customers to you. Infographics. b2b marketing

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Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. B2B Customers Want Thought Leadership. by Frank Strong.

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10 free tools for creating infographics, images and more

PR Daily

You can boost interest and engagement with your social media and blog posts by adding compelling images and infographics to them—or basing entire marketing messages on visuals that you craft around the subject matter. Consider these free tools to craft images, infographics and more: 1.

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How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

B2B PR Sense

B2B content marketing without visual content has become the ignored stepchild of content marketing. Let’s review why visual content is so vital to your overall B2B content strategy, and what you can do to get in the game. Why You Need to Leverage Visuals in Your B2B Content Marketing. Handpicked Related Content: 5 Ways PR Can Boost Your B2B Branding. Take this infographic from General Electric , with its statistical data and graphs. b2b content marketing

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Infographic: How your LinkedIn profile can give you an edge

PR Daily

LinkedIn focuses on building users’ professional networks, but the social platform has become an important sales lead generator for B2B marketers and professional services entrepreneurs.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

But what about two seemingly different teams, such as B2B PR and content marketing ? Let's take a closer look at PR and content marketing, and examine how both play an important role in your overall B2B strategy. What is B2B Content Marketing? Infographics.

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Infographic: 64 content marketing stats to inform your strategy

PR Daily

That’s just a taste of the information contained in an infographic. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries. Companies with content marketing strategies see six times the conversion rate of businesses that don’t.