Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. What’s their writing style, what’s their background, is there a common thread in their articles? You’d pay for a photo shoot or an infographic or a video production, right? In my experience, research is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Sometimes, an image can even spark an idea for a story. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. This number includes content creation, distribution, technology, and talent. The success of institutional finance content goes to show that B2B marketing doesn’t have to be dry or boring.

Financial 83

Financial Industry Report Insurance 83

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Demand generation content marketing for B2B high tech industry. Want to learn Ann’s writing rules for PR? Jeff Barrett – @BarrettAll . ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 29, 2020

>>> Looking for a B2B tech PR with expertise and execution? Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” These markets included technology, financial series, higher education and legal services, among others. Give our services a try.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

JUNE 7, 2016

Mapping content to B2B buying stages. That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs. That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs.

Survey 60

Survey Marketing B2B Infographics 60

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Not defining your target audience. What are their job titles?

Content Marketing 103

Content Marketing Print Analysis Data 103

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists.

Examples 62

Examples Software Pitching Tools 62

PRSay

APRIL 19, 2016

B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. and for B2B services it was 10.1%.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Today she works primarily with small and medium B2B clients and some nonprofits. MG: The technology. Even with all the technology and social media, etc., We joked about it!

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Rock the Status Quo

NOVEMBER 3, 2014

Without exception, journalists tell me their NUMBER ONE issue with pitches are lack of relevancy – frustrated about wasted time listening to off-topic pitches that have nothing to do with what the journalist actually writes about. Like pitching a fancy schmacy spatula to a technology reporter, it completely misses the mark.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Waxing UnLyrical

NOVEMBER 8, 2019

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Infographics. He loves to write about technology, startups, entrepreneurship and business. Blogs and articles. Short-form videos. White papers.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. >>> Looking for a B2B tech PR with expertise and execution?

Pitching 84

Pitching Survey System Technology 84

Shift Communications

SEPTEMBER 18, 2017

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Vice President, Marketing Technology.

Analytics 132

Analytics Data-Driven PR Data Software 132

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. But who would be credited as the author of these posts? Bylined Bloggers Build Employee Retention.

Blogging 48

Blogging Employee Corporate Google 48