B2B Infographics Storytelling Writing 
Sword and the Script
DECEMBER 28, 2022
Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.
Sword and the Script
DECEMBER 22, 2020
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
SEPTEMBER 24, 2019
At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Use strong language.
Marketwired
FEBRUARY 16, 2016
Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. An example comes from B2B software, of all places. She holds a B.A.
Sword and the Script
DECEMBER 10, 2019
True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. AI will ‘humanize’ B2B sales and marketing.
Beyond PR
MAY 12, 2016
Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Write like your intended audience talks. In a word, content.
Contently - Strategy
JUNE 11, 2020
Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Epic, a B2B healthcare software company, has also been active on this front.
Expert insights. Personalized for you.
116 
Let's personalize your content