B2B Infographics Measurement Writing 
Sword and the Script
DECEMBER 28, 2022
Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.
Sword and the Script
DECEMBER 22, 2020
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).
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ImPRessions - Crenshaw Communications
JUNE 6, 2017
Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Just because a team launched a new B2B tech service doesn’t mean that the B2B tech category is best for the entry, and often it pays to enter in more than one category.
Sword and the Script
DECEMBER 10, 2019
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. AI will ‘humanize’ B2B sales and marketing.
ImPRessions - Crenshaw Communications
MARCH 10, 2017
Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?
Cision
APRIL 7, 2017
From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. What’s their writing style, what’s their background, is there a common thread in their articles? Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate.
Sword and the Script
DECEMBER 17, 2016
The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.
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