Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Give our services a try.

Leadership 189

Leadership B2B Marketing Study 189

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Within a thought leadership campaign, B2B bylines should offer value to the reader. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. But that hasn’t stopped marketers from sending a greater volume of messages.

B2B 148

B2B Marketing Survey Study 148

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. But, more often than not, internal data doesn’t work for B2B PR.

B2B 147

B2B Data Retail Survey 147

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. The media and potential customers often overlook B2B organisations.

B2B 52

B2B Strategy eBook Small Business 52

Sword and the Script

OCTOBER 12, 2021

I often write about marketing surveys on these pages. Given my consulting work is almost exclusively B2B, this study looks especially helpful. Here’s what stood out for me as I look at the results through the lenses of B2B marketing and PR. Tech spending set to grow. Security ought to be part of your messaging.

B2B 104

B2B Software Survey Study 104

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Garrett Public Relations

MARCH 11, 2023

What grabbed my attention was a post by someone who had hired a freelance writer to create content – only … The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality Read More » The post The Realities of Using ChatGPT to Write for You – What to Consider When (..)

Writing 154

Writing Reputation Marketing Publicity 154

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? Or focusing on creating content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 168

Small Business SEO Writing Publicity 168

PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. During his session, Haeri honed in on the importance of creativity in B2B marketing, citing actor and ad expert Ryan Reynolds’ creative approach to targeted ad campaigns. Take legal writing, for example. In fact, it shouldn’t be.

B2B 61

B2B Creativity Content Marketing Measurement 61

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. It’s no secret that media relations gets harder every year.

B2B 102

B2B Twitter Brand Branding 102

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 111

B2B Brand Branding B2C 111

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. for the first time in an EMEA B2B marketing campaign?—?Snapchat something that a lot of B2B brands struggle to do.

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., Strong writing skills. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 105

B2B Survey Pitching Software 105

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand. Where appropriate, determine who is planning to write a story and offer up more information.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Creating a high-profile PR plan can be daunting if you haven’t done it before. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder? Copycats are boring.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 94

B2B Company Survey Enterprise 94

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. The post How Stone Temple Kills it with B2B Marketing Videos appeared first on. You can see the recording here.

Video 153

Video B2B Film Marketing 153

Landis PR

FEBRUARY 7, 2022

The same holds true for content creation, which is a cornerstone of any B2B communications plan. Writing a white paper? 5 Tips for Nailing B2B Tech Media Relations. 5 Must-Keep New Year’s Resolutions for B2B Marketers. B2B PR Essentials and Tips. Use snippets for organic social media posts and copy for PPC ads.

B2B 52

B2B Communications Trade Shows YouTube 52

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. There were many great speakers who shared gems of information.

B2B 120

B2B Marketing Content Marketing Technology 120

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Here’s a look at the most reliable ways to generate content that supports a B2B brand outside of earned media. One form of content that works particularly well for B2B brands is the white paper. Another excellent way to generate topical content, particularly for a B2B brand, is through a customized event.

Case Study 390

Case Study B2B Study Interviews 390

Stern + Associates

AUGUST 29, 2017

B2B companies that regularly blog generate 67 percent more sales leads than non-blogging companies. Here are four B2B blog best practices. B2B Blog Best Practices: Write for a Real Person. The post B2B Blog Best Practices that Win You Business appeared first on Stern Strategy Group.

B2B 74

B2B Blogging Groups Writing 74

Garrett Public Relations

JANUARY 20, 2024

Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work?

B2B 158

B2B How To Company Publicity 158

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. 1) Adoption, Use and Creation of B2B Buyer Personas. Most B2B marketers (64%) create buyer personas and many use these for content segmentation (33%). Personas ought not be viewed as a fad. Bold emphasis added ].

B2B 114

B2B Marketing How To Survey 114

Shift Communications

SEPTEMBER 16, 2014

When you’re a B2B startup, you face those same challenges and the realization that your packaging may not always be as shiny as that new dating app or ride sharing service. But as we all know, B2B startups can be successful. Here are a few ways to get in front of the media as a B2B startup: Launch. the list goes on.

B2B 144

B2B Report Pitching Journalism 144

ImPRessions - Crenshaw Communications

MARCH 1, 2024

Industry awards are an important part of a PR strategy, especially for B2B brands. You don’t sound excited In B2B PR, marketing, and communications, we often make an effort to sound calm, measured, and cool-headed. It’s important decide early which achievements, leaders, and stories you want to highlight.

Industry 170

Industry Case Study B2B Resources 170

ImPRessions - Crenshaw Communications

MAY 10, 2023

As a B2B tech PR firm , the promise of AI makes sense. We’ve held training session s for the entire team on how to write better prompts for better outcomes. So, what does ChatGPT mean for the future of PR?

Publicity 410

Publicity Retail Tools B2B 410

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? Or focusing on content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78

Cision

MAY 5, 2015

The same holds true with your B2B brand. To “spice up” your B2B content creation , consider these five tips: 1. Write it down. That may mean you’ll still write the white paper or case study. Some quality is essential to you and you alone. Find out what it is and champion it! Try something new. Talk with customers.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 60

Writing Blogging Content Marketing Web 60