Cision

JUNE 8, 2017

broadcast, online, print, etc.). publication frequency, last 3 articles written, etc.). Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right? Make sure you’ve collected important details, like: Beat (what topics do they cover). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Seeing your byline next to an article in VentureBeat or AdAge is a great feeling. The PR team should be constantly generating ideas for articles to pitch to journalists. Stellar bylined content.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market?

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. Describe the craziest or most fun story you have written.

Meeting 74

Meeting Media Engineering Journalism 74

ImPRessions - Crenshaw Communications

MAY 22, 2018

Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Wired describes itself as covering the intersection of technology, science, art, and culture. Digital and print trades in a given sector are tantamount to a virtual business community. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Interviews Inbound Marketing SEO' Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. PR teams should convey these campaigns professionally and attractively via press releases, social media posts, and interviews to effectively showcase the brand’s commitment to its values.

Video 110

Video Marketing SEO Social Media 110

5W PR

JULY 15, 2020

published an article tracing the evolution of media kits from the 1960s until today. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Bianchi Biz Blog

APRIL 17, 2023

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. They expect our articles to dive deep into the technical details and the development process. Describe the craziest or most fun story you have written.

Engineering 78

Engineering Automotive Agriculture Media 78

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. As a marketer, I wrote articles for trade magazines and did a lot of direct mail.

Marketing 62

Marketing B2B Print Technology 62

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Technology means continuous learning. 2017 PR Takeaways. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. And once we have gained seats in the C-suite or have the ears of executives, we are called upon to make it happen. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 60

Meeting Automotive Transportation Media 60

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Space technologies: Plants in space: how exploration is driving innovation here on earth. The power of sensory traits to affect consumer choice. •

Agency 100

Agency Newspapers Radio Interviews 100

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. Then I promoted a few of PR Couture articles across social media. I decided to call this series 20:20 Vision.

Interviews 28

Interviews Fashion SEO Social Media 28

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility.

Automotive 78

Automotive Media Report Print 78

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans. prsarahevans. Steve Farnsworth.

Twitter 77

Twitter Radio Social Media Print 77

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. Nothing says amateur more than a publicist pitching a column or an article that isn’t relevant to the writer.

Television 120

Television Travel Tourism Pitching 120

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. After the piece above went live, I sent Brandt a handwritten thank you note which went a long way with him – because of this, he ended up including Blink in an additional two articles ( here and here )”.

Print 60

Print Media Travel Wireless 60

Mark My Words

JUNE 15, 2018

The great Frederic Remington, and I’ll read this last one out about fake news, Frederic Remington, an artist hired by Hearst to provide illustrations to accompany a series of articles on the Cuban Revolution, soon became bored with the seemingly peaceful Cuba and wired Hearst in 1897; everything is quiet, there is no trouble.

Policies 60

Policies Industry Newspapers Interviews 60

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant! Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Shift Communications

DECEMBER 1, 2016

This Business Insider article was a matter of that. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Our strong integration with marketing technology resulted in this business press hit in CNBC. I mean, how many companies offer this? Because it produces results.

Strategy 60

Strategy Print Insurance Insurance 60

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Instead, you must determine where you will get the most results and focus on that instead.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Maxim Behar

JANUARY 11, 2024

For example, I've read articles that when Elon Musk opens a factory in Texas, he puts his desk in the middle of the hall where all the machines are. And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” She learned to tell reporters that she would be happy to do an interview in collaboration with developing the story.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Sword and the Script

OCTOBER 24, 2017

The potential to technology may be unlimited, but the human condition is finite. The Chief marketer report found the content most effective at moving prospects through the B2B sales funnel is as follows: 49% articles and blogs. Print it out and mail it out to your ABM targets. 44% say content marketing. 40% say live events.

B2B 64

B2B Report Marketing Survey 64

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Some articles I’ve read cite 11 acquisitions in its recent history. 3) September 15, 2014: Visible Technologies. Sources: Crunchbase , DM News ).

Technology 12

Technology Software Company Marketing 12

MaccaPR

DECEMBER 19, 2016

Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse. Here’s an example of how our client Just BARE chicken promotes a new article from its brand publishing platform, The Good Plate, on Facebook. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Norton's Notes

DECEMBER 21, 2014

Mark’s blog provides a wide variety of content ranging from articles, letters from satisfied customers, the official online store, freebies, contact page and many more. The blog section of the website features articles on how to suit weight lifting around your lifestyle whilst also offering advice on weight lifting myths and methods.

Blogging 44

Blogging Training Exercises Sports 44

Bad Pitch Blog

FEBRUARY 28, 2006

patents for his work relating to MR devices and has authored several articles for trade publications. About COMPANY, DIVISION COMPANY technology is based on proprietary and patented fluid, damper, mount, brake and clutch designs and sophisticated computer control algorithms. CLIENT NAME TWO holds two U.S. from SCHOOL.

Pitching 40

Pitching Automotive Engineering System 40

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? going rate for an article that doesn’t require a ton of research or interviews starts at about $400. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. What are their job titles?

Content Marketing 111

Content Marketing Print Analysis Data 111

ZudePR

MARCH 22, 2018

In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. H: What about the print quality? As this article went to press a new post popped into my inbox. Have you always aspired to write a book? F: What could I learn?

Writing 83

Writing Google Blogging Exercises 83