Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 177

Reddit Software B2B Technology 177

Sword and the Script

AUGUST 28, 2018

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. Minor notes from the world of PR technology. Muck Rack adds print monitoring through LexisNexis.

Software 156

Software Tools Print Technology 156

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. About a month ago, The New York Times made a lot of hay when they purchased Wordle.

Strategy 103

Strategy Media Journalism Banking 103

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website). There’s no question that the media as we know it is going through the agony of change.

Strategy 96

Strategy Publicity Media Video 96

Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The article obviously favorable to Prowly – but the list does look like a reasonable benchmark for starting prices. Print circulation drops again.

Software 89

Software Print Tools SEO 89

Deirdre Breakenridge

APRIL 25, 2016

The following article originally appeared on the AirPR blog. . Raise your hand if you’ve ever pawed your partner’s phone down in bed only to start a mini-argument about them having lost their place in the article they found via their iPhone’s News app. What and who are we overlooking because of technology? I see many hands.

Print 150

Print Technology Video Software 150

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. The space is also attracting a lot of investment. market alone. And the six tips?

Content Marketing 96

Content Marketing Marketing Print Software 96

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. Describe the craziest or most fun story you have written.

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Seeing your byline next to an article in VentureBeat or AdAge is a great feeling. The PR team should be constantly generating ideas for articles to pitch to journalists. Stellar bylined content.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Cision

JUNE 8, 2017

broadcast, online, print, etc.). publication frequency, last 3 articles written, etc.). leveraged the Cision Communication Cloud TM to build targeted media lists and send out pitch emails without putting pressure on the firm’s technology or growing list of clients. “ Role (exact job titles). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Bianchi Biz Blog

APRIL 17, 2023

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. They expect our articles to dive deep into the technical details and the development process. Describe the craziest or most fun story you have written.

Engineering 78

Engineering Automotive Agriculture Media 78

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? So why ask your PR team to guarantee media results? Ahem, by the way, that's against our code of ethics.).

Communications 99

Communications Comparison Exercises Interviews 99

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 60

Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Media Travel Interviews 81

PR in High Definition

APRIL 23, 2020

Reading the news may not be everyone’s favourite thing right now, you’re either falling into a rabbit hole of scrolling through article after article about you-know-what or maybe you’re avoiding the news altogether. Every morning, the Firefly team creates a roundup of the biggest news stories across the technology space.

Energy 62

Energy Sports Print Web 62

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility.

Automotive 78

Automotive Media Report Print 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Wired describes itself as covering the intersection of technology, science, art, and culture. Digital and print trades in a given sector are tantamount to a virtual business community. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Part of this was determining which articles out of the 1000 daily stories should get an extra boost. They needed to determine the optimal time window, as some articles take a bit longer to start to trend.

Viral 120

Viral Data Web Trends 120

NewsWhip

FEBRUARY 19, 2021

If communications professionals don’t step up and develop competency in the full social media sphere, others from social media specialists, to brand marketers, and even new agency-technology hybrids will begin to encroach on what has traditionally been communications’ territory. Paul Quigley.

Reputation 88

Reputation Social Media Reddit Media 88

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better.

Automotive 86

Automotive Journalism Interviews Engineering 86

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Follow her for links to informative articles and Q&A sessions details. Today, you can follow David for his speaking engagements, educational PR articles and industry news. Sarah Evans. prsarahevans. Shonali Burke. Annie Jennings. anniejenningspr.

Twitter 77

Twitter Radio Social Media Print 77

Stephen Waddington

MAY 19, 2020

I’ve included links to all these sources at the end of this article. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Technology means continuous learning. 2017 PR Takeaways. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant! Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. And once we have gained seats in the C-suite or have the ears of executives, we are called upon to make it happen. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

APRIL 16, 2024

Content Authenticity Statement: 95% of this blog article was human-generated. Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social? AI was used for grammar checking and removal of repetitive phrases, followed by human fact-checking and editing. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Look to technology to understand why. Share” buttons appear everywhere online.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Look to technology to understand why. Share” buttons appear everywhere online.

Film 60

Film Print Creativity Internal 60

Polaris

NOVEMBER 17, 2015

Why technologies developed for space exploration impact growing practices on earth. Space technologies: Plants in space: how exploration is driving innovation here on earth. After receiving the package, many media commented they could easily build articles and stories around the content.

Agency 100

Agency Newspapers Interviews Radio 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

PR can boost a video campaign more discoverable through press releases, articles, blog posts, and social media content. PR professionals collaborate with digital marketers and content creators to identify high-impact keywords and phrases that align with the brand’s messaging and target audience.

Video 109

Video Marketing SEO Social Media 109