Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Polaris

SEPTEMBER 2, 2015

It wasn’t until I read her recently released autobiography, My Fight/Your Fight, that I learned more about her and her instincts inside and outside the cage (including her approach to media interview preparation ). Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. I watched interviews she gave.

Interviews 100

Interviews Media Sports Training 100

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. The shelf-life of articles is shorter. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. The pace of news is faster.

Interviews 60

Interviews B2B Media Report 60

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website).

Strategy 95

Strategy Publicity Media Video 95

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. A strong opinion article can position the business as relevant and its chief executive as an industry thought leader. An entrepreneurial company can share the tale of its founding, struggles and all.

Reputation 156

Reputation Brand Branding Media 156

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Cision

OCTOBER 21, 2016

Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives.

Software 120

Software Agency Case Study Television 120

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. While Google Analytics can’t tell you whether someone read an article you were quoted in, it can track traffic on your website. Or vice versa?

Data 78

Data Newspapers Analytics Measurement 78

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? So why ask your PR team to guarantee media results? instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise. I’m also a contributing writer for EVannex – I write a weekly blog post.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 78

Meeting Automotive Media Newspapers 78

Polaris

MARCH 24, 2015

It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews. 1 Key Messages.

Media Training 100

Media Training Training Media Interviews 100

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. True to form, Facebook took swift action after the NYT article posted. If you’re doing anything in the name of your client’s reputation that you’d be embarrassed to see in print, then you probably shouldn’t be doing it.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

DECEMBER 4, 2015

In fact, the only thing that riled me up quite as much was when I received an interview request from a colleague or agency team member that simply said, “Here are the questions,” without so much as a talking point to follow. Want more tips to help executives prepare for the next big interview? Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

Cision

JUNE 8, 2017

broadcast, online, print, etc.). publication frequency, last 3 articles written, etc.). Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right? Make sure you’ve collected important details, like: Beat (what topics do they cover). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Interviews Inbound Marketing SEO' Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Related Articles by Dan: Hovercraft to SF? What is the wackiest story you have covered?

Meeting 98

Meeting Media Print Enterprise 98

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Do I need to parse the fine print of a scientific study every time I cite a statistic?

Content Marketing 120

Content Marketing Marketing Viral Study 120

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. If its life can be prolonged, so can the impact. Then, adapt it into a series of blog posts.

Media 120

Media Interviews Print SEO 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. PR teams should convey these campaigns professionally and attractively via press releases, social media posts, and interviews to effectively showcase the brand’s commitment to its values.

Video 108

Video Marketing SEO Social Media 108

Cision

MARCH 16, 2016

So where do you begin in engaging influencers who could write about your brand or quote you in an article? Who doesn’t love it when someone shares their articles on social media? Others want an overview of your expertise so they can consider you for an interview. It starts by giving without expecting anything in return.

How To 120

How To Energy Print Mobile 120

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 88

Software Pitching Measurement Enterprise 88

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

We remember instances when words spoken off the cuff were quoted in an article, underscoring the importance of choosing words wisely and not going off script. Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online.

Instagram 159

Instagram Reddit Transportation Creativity 159

Mindful Marketing

SEPTEMBER 13, 2023

Jason Polansky , one of my former advisees who is totally blind, has worked in employee recruitment roles for Microsoft and Whole Foods and now has a position as an unemployment claims interviewer with the Pennsylvania Department of Labor and Industry. Fortunately, it doesn’t have an either-or decision.

Company 98

Company Consumer Radio Employee 98

Konnect Agency

NOVEMBER 26, 2019

Publications are getting increasingly more creative with the way in which they print or post paid media. A question publicist’s are often asked by clients after a placement hits is “Well how many people actually read the article?”

How To 80

How To Print Agency Social Media 80

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. These requests may range from a brief clarification on one statement for a general news reporter to a full interview with an editor of a key technical publication.

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

APRIL 1, 2015

From a journalist’s perspective, there are a few pieces of information that they need in order to write a killer article about your brand. Media mentions: if your brand has been interviewed in an article, video or podcast, include links. Get our free “10 Do’s and Don’ts of Media Pitching” tip sheet now!

Print 120

Print Pitching System Video 120

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Articles will get shorter and video will remain king. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Digital and print trades in a given sector are tantamount to a virtual business community. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Seeing your byline next to an article in VentureBeat or AdAge is a great feeling. The PR team should be constantly generating ideas for articles to pitch to journalists. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Stellar bylined content.

Leadership 149

Leadership B2B Tools Conference 149

5W PR

JULY 15, 2020

published an article tracing the evolution of media kits from the 1960s until today. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. It’s frustrating when they take days to return a call regarding an interview with a client you are desperate to get a hold of. Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

JULY 2, 2015

This article will examine perspectives on these two issues and what role they will play in today’s digital news space. According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. And if so, to what end? The Growth of Social Media as a News Source.

Journalism 120

Journalism Facebook Social Media Consumer 120

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. I can’t tell you how much I loved that article–for a couple reasons. The printing. People want to learn more about their communities!

Newspapers 78

Newspapers Blogging Groups Print 78

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. Then I promoted a few of PR Couture articles across social media. I decided to call this series 20:20 Vision.

Interviews 28

Interviews Fashion SEO Social Media 28