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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

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PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Most PR teams will amplify segments on social media for further exposure. Here are some top PR tips for scoring top broadcast stories. Make it relevant.

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PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

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Tips for Getting your Tech News Covered in China

Flack's Revenge

The following is a summary of the interview; you can request a full copy by visiting this link. Technology is a desirable field among reporters because it is safe, less stressful, ever-changing, and better paid. Journalists from print media tend to be more conservative regarding news quality. PR Public Relations Technology'

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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

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What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news. There’s no question that the media as we know it is going through the agony of change.