Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). You now have a different, more exciting challenge. Changing Habits. It’s simple.

Pitching 120

Pitching How To Instagram YouTube 120

Deirdre Breakenridge

JANUARY 12, 2017

ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. What constitutes a slam dunk pitch?

Media Relations 150

Media Relations Media Pitching Television 150

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies. Entertainment industry.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Doctor Spin

OCTOBER 16, 2023

Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” Digital PR is not link-building for SEO.

Digital PR 83

Digital PR SEO Engineering eBook 83

5W PR

JANUARY 25, 2021

However, getting media placements with major publications, television programs, or podcasts on a limited budget is not easy. Before pitching to a media outlet, the company should be sure of the reasons why it’s implementing a public relations strategy in the first place.

Strategy 88

Strategy Pitching Construction Television 88

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. You recently transitioned from your role in television news to PR. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful.

Television 120

Television Travel Tourism Pitching 120

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?

Television 120

Television Public Affairs Pitching Healthcare 120

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Here I’m not talking about live television segments, which obviously must happen on time and for which we routinely build in a generous cushion.

Interviews 251

Interviews Media Television Media Training 251

Victorious PR

JANUARY 13, 2023

That is one of the top things we hear as a public relations agency. You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. “Oh, I run ads, I don’t need PR.”. And we get it.

Real Estate 52

Real Estate Publicity Television Radio 52

Flack's Revenge

NOVEMBER 29, 2021

PR Agency Pitch (“F*ck the Weather, we are Changing the Cultural Climate”). There he is pitched by PR agency owner Berry Schneider and her sidekick Comfrey. ” Give me a break, I have never said this on a pitch. Also, in the same scene, Kendall is spouting some gibberish about media monitoring.

Pitching 156

Pitching Conference Enterprise Course 156

Cision

APRIL 27, 2016

What is it like to now move to an agency? I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment.

Real Estate 120

Real Estate Television Technology Agency 120

Flack's Revenge

NOVEMBER 29, 2021

PR Agency Pitch (“F*ck the Weather, we are Changing the Cultural Climate”). There he is pitched by PR agency owner Berry Schneider and her sidekick Comfrey. ” Give me a break, I have never said this on a pitch. Also, in the same scene, Kendall is spouting some gibberish about media monitoring.

Pitching 156

Pitching Conference Enterprise Course 156

PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. Are you feeling stuck with the type of content you’re making?

Television 111

Television Writing Storytelling Video 111

OnePitch

DECEMBER 13, 2022

She also covers the DE&I and the future of workspaces from an agency perspective. During the episode, Kimeko talks about the importance of an email follow-up, the “in and out mentality” when it comes to cold sources, her pitching pet peeves, and more. Her Inbox & Pitches. [00:02:08] Her Pitching Preferences. [00:04:25]

Pitching 52

Pitching System Video Television 52

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Travel Radio Interviews 68

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. I spend a lot of time researching a reporter’s coverage before making an introduction or pitching them. My hero is… Shonda Rhimes for making amazing television and changing the media landscape.

Financial 180

Financial Television Leadership Travel 180

Mark My Words

AUGUST 2, 2022

But there were calls on Monday to ensure that the inevitable spike in interest, and funding, also cascades down to grassroots level, including making sure that women’s teams don’t continue to be lumped with unsociable pitch hours or remote places with poor access to public transport. Another 87,192 fans saw them live at Wembley stadium.

Sports 60

Sports Transportation Financial Television 60

ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. This is an existential threat to ad agencies, of course, but it also poses challenges and limitations for PR firms in ad networks as well as independents. So, don’t write off chatbot pitches just yet. Here are some of the most relevant trends for PR.

Trends 159

Trends Mobile Advertising Advertising 159

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. was honored by PRSA San Francisco with two “ Foggies :” Small Agency of the Year and Campaign of the Year. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke.

Case Study 52

Case Study Television Video Travel 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. 2017 PR Takeaways. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). You spent much of your 20s working in media and agency environments. My job as a television journalist taught me shooting and editing. Working in an agency gives you access to so many opportunities. She’s a former media member.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This can include the number of times an article is shared on social media, or the number of people who see a television segment. When should a company hire a public relations agency?

Interviews 99

Interviews Publicity Technology Social Media 99

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. What advice do you have for PR people that want to pitch you? Describe the craziest or most fun story you have written.

Meeting 74

Meeting Automotive Media Journalism 74

PRSay

SEPTEMBER 2, 2016

Whether it’s to tweak your pitch. In addition to providing public relation services for top global sportswear and equipment companies like Prince Tennis, Natalie has worked with some of the leading sports and entertainment agencies such as Blue Entertainment Sports Television (BEST) and Lagardere Unlimited Tennis.

Sports 68

Sports Education Construction Television 68

Sword and the Script

NOVEMBER 26, 2016

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. Does your PR agency make your job easier or harder? Others are good at earned media.

Brand 60

Brand Branding Content Marketing Film 60

Mark My Words

MARCH 9, 2021

“The production deals Netflix is signing with the Sussexes, the Clintons and the Obamas are far more significant that people realise,” explains Ed Waller, managing editor of the television industry bible C21. His pitch – sheltering his wife and kids from racism and sexism – will reach younger audiences so well.”

Interviews 60

Interviews Pinterest Privacy Film 60

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Leigh Dow with the 48 West Agency in Phoenix, for example, charges between $120 and $140 per hour. just local media pitching, solely trade media, etc.).

Radio 100

Radio Print Television Local 100

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. As the brand or PR agency behind the media tour, you will be driving the action. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

Where the Fishermen Ain't

OCTOBER 25, 2013

The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. For example, think about the many ways pitches —certainly a core feature in PR’s OS—have been examined in public and, when maladroit, mercilessly criticized. I will be detailing them during my talk on Sunday.

Publicity 39

Publicity Wikipedia System Community 39

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Collect and cultivate freelancers. And there are practical reasons to prep early.

Television 120

Television Interviews Engineering Tools 120

Burrelles Fresh Ideas

OCTOBER 31, 2023

This left sections of the Superdome in darkness and left television viewers wondering what caused the unforeseen disruption. When staying on top of BREAKING news is critical to your brand success… Find out how Burrelles helps brands and agencies with media monitoring and analysis.

Ethics 102

Ethics Trends Social Media SEO 102

Solo PR Pro

MAY 14, 2021

Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. A serendipitous moment: Naming the agency. Even if the branding is complete, I might be pitching. It’s safe to say that strategist is my favorite word for a reason,” she said.

Meeting 105

Meeting Training Study Film 105