Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. You recently transitioned from your role in television news to PR. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. What is your secret to media relations success? I spend a lot of time researching a reporter’s coverage before making an introduction or pitching them.

Financial 180

Financial Television Leadership Travel 180

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Referring to other media interviews. Showing up late.

Interviews 251

Interviews Media Television Media Training 251

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. That has led to the question: Are satellite media tours still possible?

Media 68

Media Travel Radio Interviews 68

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. 2017 PR Takeaways. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. was honored by PRSA San Francisco with two “ Foggies :” Small Agency of the Year and Campaign of the Year. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke.

Case Study 52

Case Study Television Video Travel 52

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Can you tell us a little about your background and how you got to where you are now?

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. What advice do you have for PR people that want to pitch you? Describe the craziest or most fun story you have written.

Meeting 74

Meeting Automotive Media Journalism 74

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. Whether it’s to tweak your pitch. It was a really great time to be a part of the organization. We need to get that message out.

Sports 61

Sports Education Construction Television 61

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. The first step to not breaking the bank is understanding what factors go into making a media tour.

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Communications Conversations

JULY 18, 2019

I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? Who are some of your clients?

Local 94

Local Course Community Interviews 94

Burrelles Fresh Ideas

OCTOBER 31, 2023

This left sections of the Superdome in darkness and left television viewers wondering what caused the unforeseen disruption. When staying on top of BREAKING news is critical to your brand success… Find out how Burrelles helps brands and agencies with media monitoring and analysis.

Ethics 101

Ethics Trends Social Media SEO 101

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Send More Multimedia in PR Pitches. It might help if public relations professionals incorporated more multimedia assets into the releases they send to reporters.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Flatiron Communications

NOVEMBER 14, 2014

I’ve thus been keeping tabs on a startup called Niche with which giant agency Weber Shandwick reportedly just cut a strategic partnership. Five months ago, The Times reported: “Niche says that it has close to 3,000 social media accounts, with a total reach of 500 million followers.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

I’ve thus been keeping tabs on a startup called Niche with which giant agency Weber Shandwick reportedly just cut a strategic partnership. Five months ago, The Times reported: “Niche says that it has close to 3,000 social media accounts, with a total reach of 500 million followers.

Media 28

Media Mobile Pinterest Journalism 28

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90