Cision

AUGUST 23, 2017

During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 12, 2015

According to research by Demand Metric and Ascend2, 81 percent of businesses prefer to host their videos on their websites, however, the most popular and effective videos are also uploaded to YouTube. Zendesk and Pegasystems have impressive YouTube channels worth exploring. Measure ROI. You can find him on Twitter @vivekrpatel.

Video 120

Video Strategy Marketing YouTube 120

Victorious PR

AUGUST 18, 2022

The song is available to download here , is available on all other music streaming platforms, and the accompanying music video launches this Thursday on YouTube! Victoria is also a proud member of the Rolling Stone Cultural Council and the Forbes Agency Council. Summer of Song. Or, rather, she is jumping in with both feet.

Real Estate 52

Real Estate Agency YouTube Course 52

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. Barbara Rozgonyi on Clubhouse.

Financial 52

Financial Social Media Banking Media 52

Communications Conversations

AUGUST 11, 2017

FACT: Local media continues to struggle as well. SUPPORT: According to a study by the American Press Institute , 88% of millennials get news from Facebook each day, but 83% get news from YouTube and 50% get it from Instagram as well. The 10 pm local news. They are the ones dictating terms. You guessed it. New York Times.

Media Relations 87

Media Relations Media Local Leadership 87

Shift Communications

NOVEMBER 3, 2014

In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. The two videos have combined for more than 60 million YouTube views. I too find it strangely satisfying to get a completely candid and unforgettable reaction (i.e.

Advertising 92

Advertising Advertising Viral YouTube 92

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JUNE 6, 2017

Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage.

Marketing 239

Marketing Television Handbook Web 239

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

OnePitch

MAY 31, 2022

And I covered local news. Do you ever have agencies, like federal agencies, state agencies email you things? [00:08:21] Learn more pitch tips and insights from previous guests on Coffee with a Journalist in our journalist spotlight videos available for free on YouTube. Or what would you say? [00:02:42]

Real Estate 52

Real Estate Pitching Data LinkedIn 52

Konnect Agency

JANUARY 21, 2021

In addition to the well-established platforms like Facebook and YouTube, audiences on newer platforms like TikTok and Instagram Reels continue to increase, indicating that the social algorithm will continue to prioritize video content in 2021. – Maggie Cereghino.

Consumer 52

Consumer Marketing Social Media Instagram 52

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Based on the conversations we’re having with existing clients and prospects, agencies will be required to embody all of these attributes and more. Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Stephen Waddington

DECEMBER 30, 2019

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. Each corporate PRCA member will be expected to engage with a local school each year.

Government 103

Government Education Print Ethics 103

5W PR

JULY 11, 2018

If the association or business already has a social media presence on platforms such as Facebook, Twitter and YouTube, that’s a good place to start. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks.

Measurement 149

Measurement Education Social Media Film 149

Shift Communications

MAY 17, 2015

Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. Even something as simple as knowing what the local emergency number is matters; in some nations like the UK, it’s 999. Marketers and PR professionals are on the road quite a bit.

Travel 60

Travel Communications Insurance Insurance 60

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

MaccaPR

JULY 30, 2014

How do we love pest control company Orkin’s "Bug Wisdom" marketing campaign from agency The Richards Group? 1 - The Agency Transformed Orkin’s Prey Into Admirable Foes. 2 - The Client Agreed To (Temporarily) Bench The Orkin Man. 4 – The Campaign Repurposes Existing Content. 6 - The Typography is Killer.

Video 70

Video Groups Agency YouTube 70

Solo PR Pro

JANUARY 14, 2020

My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do.

Insurance 110

Insurance Insurance Banking Groups 110

Communications Conversations

SEPTEMBER 18, 2015

Dave Kerpen is a agency owner and big-time influencer in the social space. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” And he chose to publish it on Medium–not his personal site ( YouTube , in this case, where he has more than 2 million subscribers). Hear me out.

Corporate 60

Corporate Blogging LinkedIn Web 60

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. Ultimately, the result was a comprehensive, 16-minute video interview published on YouTube and one of the industry’s most valued publications.

Print 60

Print Media Travel Wireless 60

Konnect Agency

MARCH 16, 2021

Whether a consumer is finding your product on Amazon, Thrive Market, Target.com, or through curbside pick-up at their local retailer, the digital requirement of brands is here to stay.” The post A Year Later: Adapting For Success appeared first on Konnect Agency. However, take-out will not be going away anytime soon. The result?

Consumer 59

Consumer Retail Community Mobile 59

Communications Conversations

MARCH 11, 2015

As a result, we’ve seen everything from local tech nerd and new space150 VP of everything, Greg Swan, Meerkat a car wash (see above) to folks like Gary Vaynerchuk setting up advance Meerkats of his #AskGaryVee show. YouTube continues to be an “A platform” with marketers and advertisers. It’s that time of year.

Twitter 60

Twitter Marketing Tools Storytelling 60

Prakkypedia

NOVEMBER 13, 2019

Helping relaunch southaustralia.com back in the heady days of gigantic website projects – big budgets, interstate agencies, teams travelling around SA to become immersed in our tourism gems before writing about them. The PR industry is sometimes the subject of derision, especially when aligned with ‘spin doctors’.

Radio 24

Radio Tourism Government Hotels 24

Flatiron Communications

JANUARY 11, 2018

Whatever else they say they do, nearly every PR firm I know today — from the coolest-sounding digital boutiques to the global agencies owned by Omnicom, IPG and WPP – places a premium on generating news and feature stories for their clients. I often wonder who’s mentoring the junior ranks in the agency world.

Pitching 43

Pitching Journalism Tools Agency 43

MaccaPR

JULY 20, 2015

Marketers have the option to purchase 10-second advertisements that are nestled between published content on each news channel, following the format of a TV or YouTube ad. Our agency predicts that its popularity among users (currently over 100 million) and adoption by brands will only continue to grow. But, since Snapchat began.

Brand 48

Brand Branding Marketing Mobile 48

Landis PR

MAY 28, 2024

Key expertise of Scandinavian Communications An award-winning agency, Scandinavian Communications can help companies strengthen communication to leverage business in Scandinavian markets. Find the Danish angle Write a story with a local angle for the Danish market. million users (67% of population) 2022 YouTube : 2.8

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Buzzstream

MAY 16, 2024

I mentioned in the intro that I receive lists like the one below from agencies almost daily (note that this is a different list, yet equally as sketchy): The sites truly doing this incognito may be less risky than others. To succeed with guest blogging, you need to think like a marketer—or, better yet, like an agency.

Blogging 62

Blogging Google SEO Writing 62

PR Conversations

JULY 24, 2014

For most small- to medium-sized commercial galleries—particularly following the effects of the recent economic recession—it would be an absurd and extravagant expense to hire a PR agency. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.).

Marketing 87

Marketing Communications Video Reputation 87

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Local news and indy journalism more trusted. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

APRIL 27, 2015

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40

Film Crisis Communications Ethics Crisis 40

MaccaPR

SEPTEMBER 16, 2014

Every once in a great while, a client will ask our Minneapolis PR agency to "spin" some topic for his or her company. The trend continued well into our own times, when, in 1991, a Hill & Knowlton agency executive notoriously reminded staff that, "We’d represent Satan if he paid." Souce: IMDb ). Source: PRNewser ).

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Cision

MARCH 15, 2017

Now I’m not saying to go in search of a place that wouldn’t pass a health inspection but for authentic, local food you do not want to stop at a place that is spotless. Whaling shared her own experience as an agency owner and CEO who is vocal on social media about women’s issues and many politics as a whole.

Brand 305

Brand Branding Consumer Social Media 305

Maxim Behar

JUNE 12, 2024

If a politician's goal is to write in their biography that they were a minister or, deputy minister or chairman of some agency for two months – this is small-scale politics and business. Host: We just saw what happened with documents sent to the Registry Agency on Lena Borislavova's behalf. The answer was to write it in his biography.

Ethics 69

Ethics Social Media Travel Newspapers 69

Cision

MAY 18, 2017

Account-Centric Social Networks: Twitter, YouTube, Instagram, and Pinterest are social networks where anybody can open an account with an email address and there is only one type of account regardless of if you are a person or a company.

How To 198

How To Instagram Social Media LinkedIn 198