Agency Local Viral YouTube 
Melissa Agnes
SEPTEMBER 4, 2018
The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. About this episode.
Critical Mention
OCTOBER 27, 2018
In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube.
Cision
AUGUST 23, 2017
Unveiling surprising facts or data can also make your online PR content go viral. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Share Relatable Stories. About Avinash Nair.
Shift Communications
NOVEMBER 3, 2014
In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge. But prankvertising isn’t without its risks.
MaccaPR
FEBRUARY 19, 2018
To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.
Shift Communications
DECEMBER 15, 2016
“PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.
MaccaPR
SEPTEMBER 3, 2014
Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. million worth of media coverage.
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