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PR Agency Search: Priorities in a PR Expanded World

Deirdre Breakenridge

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

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The 20 Responsibilities of PR and What They Entail

Onclusive

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Executive Thought Leadership. Media Training.

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Knowing your team: the bedrock of internal communications

PR in High Definition

Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. Video conferencing technology is an incredible tool and without it the last couple of years would have been very rocky indeed, but it can also be stunted.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. Build and Establish Thought Leadership. Grow Our Creative Capabilities As An Agency. Highlight Our Company Culture. Grow and Develop as a Team.

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IHG’s Michael Torres on Communications and Leadership

PRSay

The 24/7 news and information cycle has radically changed with the ability for anyone with a laptop or mobile device to influence with a simple finger stroke on a keyboard, touchpad or a ready-set-go image or video. She previously interned in corporate communications at Arby’s Restaurant Group and at several Columbia, S.C.-based

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

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Secrets of Building An Irresistible Employer Brand: The Nicole Garrison Interview

MaccaPR

Tell us about RBC’s own employer brand campaign: “Make It Yours” We launched RBC’s employer brand in January 2023 in Canada with a “hero” video that asked each existing and potential employee, ‘what is your what’? In the same breath, the video showcased how RBC can help you achieve those “whats” — at work and in life.