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PR Agency Search: Priorities in a PR Expanded World

Deirdre Breakenridge

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

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The 20 Responsibilities of PR and What They Entail

Onclusive

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Executive Thought Leadership. Media Training.

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Knowing your team: the bedrock of internal communications

PR in High Definition

Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. Video conferencing technology is an incredible tool and without it the last couple of years would have been very rocky indeed, but it can also be stunted.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. Build and Establish Thought Leadership. Grow Our Creative Capabilities As An Agency. Highlight Our Company Culture. Grow and Develop as a Team.

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Secrets of Building An Irresistible Employer Brand: The Nicole Garrison Interview

MaccaPR

Tell us about RBC’s own employer brand campaign: “Make It Yours” We launched RBC’s employer brand in January 2023 in Canada with a “hero” video that asked each existing and potential employee, ‘what is your what’? In the same breath, the video showcased how RBC can help you achieve those “whats” — at work and in life.

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How to Maintain a Team-Focused Culture While Working From Home

PRSay

Our college intern is settled back in his childhood home, balancing online classes and remote work. Now that we’re settled into another month of working remotely, our leadership team has focused on working better together and keeping our agency’s supportive culture at the front and center. Keep the routine. Celebrate milestones.

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Pan-European PR: It’s so much more than translation

PR in High Definition

Take translation a step further with localisation It’s incredibly explicit, so I won’t link the video here, but Ronan O’Gara’s Franglais team talk is one of my favourite comedic examples of the value of localisation. Despite a heavy Irish accent, he goes to the trouble of localising the most important parts of his team talk into French.

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