Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

Barokas

MAY 31, 2019

Internal resources can quickly be tapped. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). 1) You spent a long time in an agency before going in-house.

Employee 89

Employee Internal International Training 89

Deirdre Breakenridge

APRIL 17, 2017

Watch a video summary of this article on the CommunicationsMatch YouTube Channel. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. a) Press releases typically get more internal scrutiny than any other category of public facing content. Talk to Us

Survey 103

Survey Report Media B2B 103

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. He described breaking a story about a pornographic video pirating ring. Here are their stories.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. We are excited about attending ourselves!

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

DECEMBER 21, 2017

Monita rose in health-care communications and became vice chair and worldwide director of strategic planning at Manning Selvage & Lee (now MSL, a division of Publicis), one of the world’s largest agencies. In the future, PR professionals will not only have to be good communicators, but also designers, creating images and videos,” he says.

Publicity 151

Publicity Radio Technology Sports 151

PRSay

SEPTEMBER 25, 2017

8 at PRSA’s 2017 International Conference in Boston. It makes sense in a landscape where each second more than 7,700 tweets are sent, 70,500 videos are viewed on YouTube and 800 photos are posted on Instagram, according to Internet Live Stats. We have an agency customer representing an agriculture client.

Media 136

Media Agriculture Data Instagram 136

PRSay

DECEMBER 16, 2022

Her first PR job was with a two-person agency. She went on to become Yahoo’s vice president of corporate international and public policy communications, chief communications officer at video game company Activision Blizzard and head of corporate communications at Amazon. Moving up but wanting to be authentic.

Corporate 67

Corporate Telecommunications Airlines Policies 67

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. Many of the people running the world’s biggest agencies are almost invisible on the global stage. You are one of the strongest persons that we have in the international PR business.

Energy 52

Energy Groups Internal International 52

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. We think so. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

Cision

APRIL 6, 2016

This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. Others refer to this as employee advocacy, and it can come in many forms to include thought leadership, customer support, social selling, etc. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

JULY 28, 2016

PadillaCRT has defined health as a strategic growth area for the agency. It’s what sets our agency apart, makes clients trust your work and keeps them coming back. My biggest pet peeve is…people who purposefully treat others badly, particularly from a position of leadership (power of any kind). How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Determine your current processes of internal escalation.

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. The social platform for video-sharing was touted as the next big thing, until it wasn’t.

Airlines 120

Airlines Exercises Fashion Print 120

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. I’ve been practicing public relations for 34 years now, both the agency and in-house side. Very new, very hot type brands to be working with.

Ethics 72

Ethics Agency Journalism Corporate 72

PRSay

OCTOBER 27, 2020

Wright is chairman of the Havas PR Global Collective of agencies and CEO of the PR firm Red Havas in New York. Johnson & Johnson CEO Alex Gorsky has conveyed calm to his employees by starting each of his video calls with something positive. Leaders should also see the bright side in a crisis.

Crisis Management 127

Crisis Management Crisis Employee Conference 127

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I look forward to the PRSA International Conference every year for so many reasons. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

Shift Communications

APRIL 27, 2015

Continuing to show growth when you already have the market leadership and saturation is impressive. For marketers with a strong international presence, this is good news. Video, unsurprisingly, is Facebook’s latest play, with 4 billion daily views. As a marketer, do you cross-load your videos to each platform?

Mobile 60

Mobile Facebook YouTube Video 60

Presspage

DECEMBER 12, 2017

A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations. The CIPR acknowledges the positive impact of including digital assets like videos and images into an online release.

Strategy 83

Strategy Ethics Facebook Twitter 83

PR 20/20

JUNE 25, 2019

One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action. Video and creative media. Internal communications and events. Change management.

Marketing 52

Marketing Storytelling Technology Community 52

Stern + Associates

AUGUST 15, 2022

“Transgenerational thinking, which is really transgenerational ethics, allows you to expand how you think about the bigger problems in the world and what role you can play in solving them,” says Wallach, former adjunct associate professor at Columbia University’s School of International and Public Affairs. State Department, The U.N.

Training 62

Training Public Affairs Ethics Groups 62

Sword and the Script

APRIL 15, 2017

Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. Corp Comm Frets Leadership in Crisis Comms, says Study. Does your agency bring passion to the table? This is a good case for PR people and attorneys to have lunch together once in a while.

Corporate 83

Corporate Airlines How To Crisis 83

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Inbound PR

JULY 31, 2018

It's the same if you work in an agency and need your client's buy-in. And as always, I learn by reading, listening to videos and of course, by doing. Today, I want to share with you the key learnings from a video and a slideshare that I came across on executive presentations that get you an executive 'yes'.

How To 49

How To Video Corporate Course 49

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 12) “Internal communications is as important as external.”. Scheduling time to get videos or photos is important to getting the message to the public.”. Looking for an agency partner that can both bring ideas and execute on them? It needs to be authentic.”. Talk to Us !

Corporate 77

Corporate Communications Survey Employee 77

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

Karen Freberg

NOVEMBER 4, 2018

This brought some more leadership and team work experience to the table. So, even with these three pieces of content and features (Live video, Boomerangs, etc), that’s a lot. This is a game changer for video content. For example, one of my students is now a paid intern working in Communications with Papa John’s.

Social Media 52

Social Media Video Conference Analytics 52

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Host: When you signed the contract did you then set up M3 or was it your advertising agency? Host: How did you come up with the name M3?

Newspapers 59

Newspapers Meeting Ethics Social Media 59