PR pros mark International Women’s Day

PR Daily

For International Women’s Day, many organizations are looking to celebrate the work of their female colleagues—and the PR industry is a focal point. Kimberly Eberl, owner of The Motion Agency in Chicago, says the pay gap is due to a disparity in who gets promoted.

How PR agencies can initiate a culture of DE&I change

PR Daily

We can’t give expert advice on things we as agencies are not doing. So, agencies, let’s heal ourselves: Move past the numbers. Let’s tackle diversity, equity and inclusion as the ultimate internal communications program. Then, look at leadership.

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#PRStudChat Gathers on June 13th to Learn Leadership Skills

PR Expanded

It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals. What’s your definition of leadership? What’s the difference between management and leadership? Why do some managers get promoted to positions of leadership before they’re ready?

How to Become a People Manager

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks attended a training session conducted by Beryl Loeb and sponsored by the PR Council.

B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance.

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PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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Lessons from Training on Becoming a People Manager

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks recently attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The stage setting from the PR Council nails it: People are the single biggest asset of a PR firm, and the relationship between individuals and their managers is one of the most important drivers of.more.

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment.

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PR agencies must look inward amid race to counsel brands on climate

PR Daily

So an agency simply can’t market itself as a ‘green’ agency while taking money from clients actively working counter to that ethos.”. An agency should never mislead their own clients about who they are; it serves no one in the long run,” says Yaverbaum. “In

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Internal communication is just as important as external – and here’s how to improve it

PR in High Definition

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. But internal sharing of news is just as important.

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. As a public relations intern for KSC, I gained a variety of hands on experience and had the chance to build my professional portfolio by working on projects ranging from postcard mailers to article and blog posts for clients’ websites. A Guest Post By Rhys Schueren, Student, Loyola University Maryland.

Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Understanding the mission is essential for the PR agency to properly plan, position and execute a campaign on behalf of the client. It can generate great coverage tied back to the company and allow opportunities for thought leadership.

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Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

We are ashamed of Newfields’ leadership and of ourselves. CNN Business reported : The social networking company on Wednesday said that people and publishers in Australia will no longer be able to share or see any news from local or international outlets. CRISIS LEADERSHIP NETWORK.

16 stellar blogs and websites to fuel internal communication success

PR Daily

This independent UK-based “ideas agency” uses compelling, clever visuals to make its blog pop. FREE REPORT: Benchmark your internal comms efforts against your peers ]. Backstitch’s writers cover a broad range of internal comms-focused topics, including legal tips and specific how-tos that might make your job easier. Institute of Internal Communication. Poppulo’s blog targets internal communicators looking for best practice advice and practical industry insights.

Looking at Leadership Today: Amy Lyons, SHIFT President

Shift Communications

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. Internally, my primary focus is on fostering the culture through how we communicate to our employees, the programs and benefits we provide, the feedback we gather, and the initiatives we develop to make this a great place to work and grow. So in the case of leadership, I think you need to possess: A strong intuition.

6 tips for PR entrepreneurs from independent agency pros

PR Daily

Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft. It’s exciting to see how independent public relations agencies around the world are thriving. Several agency owners were willing to weigh in with advice for would-be entrepreneurs, all from the Public Relations Global Network (PRGN) , an international network of independent PR agencies.

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Do’s And Don’ts Of A Successful PR Agency Partnership

ImPRessions - Crenshaw Communications

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. One of the worst and most counterproductive things that can happen to an agency team is to be blindsided by something a journalist unearths about a client company.

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IHG’s Michael Torres on Communications and Leadership


Torres worked with the internal communications team and stakeholders to successfully reimagine the company’s internal communications approach, creating a new “AMER In the Know” e-zine pushed via Outlook with an infusion of more snackable content — stories, videos and photo collages. Rounding out the discussion, Torres ended with one of his most important leadership philosophies — it’s important to force failure. based agencies.

6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. In the era of digital publishing, any executive can be an author, which also speaks to thought leadership. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications. Those seeking public relations services often pigeonhole it into media relations.

Navigating the aftermath: Top 10 communication trends for 2021

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Communicators, as the eyes and ears of internal and external audiences, can play a major role in sharing data and opinions that will help avoid missteps.

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program.

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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft


In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How did your time in the Marine Corps prepare you for agency and corporate life? There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. Then there’s the specific technical skills of media relations and internal communications. And all those things come into play at an agency.

How and why the ‘mixternal’ comms trend is accelerating

PR Daily

With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount. Internal communications has never been more important for brand reputation and external positioning.

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Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

These revenue areas are stacked against several challenges facing PR agencies this year, also reported in Davis and Gilbert’s survey: Image courtesy of Davis & Gilbert LLP. CRISIS LEADERSHIP NETWORK.

5 tips for PR entrepreneurs from independent agency pros

PR Daily

It’s exciting to see how independent public relations agencies around the world are thriving. Each year brings a new generation of entrepreneurs attracted to the thrill and challenge of starting their own PR agencies, but what does it take to launch and run a successful independent firm in today’s dynamic and often challenging business environment? Work hard to build, nurture and maintain relationships within and beyond your agency.

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Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

This week, we check in with Kristina Norris , the Agency’s Learning & Development Coordinator based in our San Francisco office. I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. Agency Life

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PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry

Shift Communications

I recently had the opportunity to give back to those currently studying PR through an invite by my friend, Professor Kristina Markos, to join a panel of agency and in-house rockstars at an event hosted by the Public Relations Alliance (PRA) at Lasell College. Many of us got into PR – especially agency PR – because of the curiosity we have to learn. If you’re an intern or entry-level PR professional , this is critical.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Here are today’s top stories: Brands celebrate International Women’s Day. Many social media and brand managers are tweeting messages of empowerment and inspiration for International Women’s Day. CRISIS LEADERSHIP NETWORK.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. For some companies, it’s by choice; some lack internal vision and progressive marketing expertise; and for others, it’s the result of compliance issues and legal directives. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1.

Why can’t employee communications be exciting?

PR Daily

PepsiCo Foods’ Joan Cetera chips away at outdated notions of internal comms. From disseminating information on availability of PPE and hand sanitizers to office closings and virtual town halls, Cetera and her team have produced an unprecedented amount of internal and external content.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

Many organizations work with PR and marketing agencies to secure social media success. Agency folks, similar to their in-house counterparts, face several obstacles when it comes to performing these digital-first services, too.

What is your company’s ‘Bridgerton’?

PR Daily

Goldman Sachs is demonstrating leadership in that regard, says Kerry Mitchell Brown, Ph.D., At ad agency McKinney, Juneteenth is a paid holiday for 170 employees in Durham, New York and Los Angeles.

5 tips for taking care of yourself as a PR pro during COVID-19

PR Daily

I’ve begun setting time on my calendar (viewable to the entire agency) indicating when I’m taking self-care time to either work out before work (my preference), take a quick coffee break mid-morning, or do yoga in the afternoon while my daughter naps.

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5 keys to navigate vexing workplace discourse

PR Daily

Marketers, agencies and employees don’t all share the same political views. Re-emphasize respect and professionalism in the workplace through email/newsletter inclusion, leadership modeling, or department-level discussions. Ask leadership teams to model appropriate ways of discussion.

4 questions to ask before hiring a PR agency

PR Daily

It’s an awesome feeling to see your company’s name in an article or to create a great piece of marketing content internally to share with the masses. I’m talking about personnel—you and other members of company leadership. One of the most exciting times in the life of a young company or entrepreneur is when their product or service is ready to be unveiled to the world.

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Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Stakeholders need to hear from you—and internal team members deserve to get updates before external audiences. Burnout looms for agencies working overtime to respond to COVID-19. An internal podcast might be the tool you need to connect remote workers.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism.

How brands should respond to the BLM movement

PR Daily

Bailey, professor of Leadership at the George Washington University School of Business. They should begin internally. Make requests of government agencies.

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there.

How to offer ‘greater good’ in your COVID-19 communications

PR Daily

It is essential to create authentic messaging that relays what you are doing to satisfy those expectations and demonstrate leadership. Ivy Cohen is the CEO of Ivy Cohen Corporate Communications, a boutique corporate communications agency.