5W PR

MARCH 23, 2018

I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. I moved to Astoria last summer and have been quickly adjusting to the fast-paced city life ever since.

Interviews 84

Interviews Agency SEO Google 84

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

MARCH 29, 2023

Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. ChatGPT, on the other hand, is perhaps the first new technology since the introduction of the iPhone “to have an incredibly consequential impact on real-life use-cases across multiple industries,” he said.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Internal comms. And now onward with this month’s PR tech sum 1.

Survey 146

Survey Software B2B Pitching 146

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Vice President, Marketing Technology. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. For instance Google and Microsoft both have large data centers in Finland. For the original blog, please visit here. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. Perhaps it’s our agency’s data. Perhaps it’s a personal account.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

AUGUST 22, 2018

Being somewhat new to Boston and a first-year graduate student, I did what any good student would do…I went to Google! I entered things like “Communication firms in Boston,” “PR agencies in Boston,” and found a lot. Again, Google was my best friend. cta] The post Intern 101: How one SHIFTer landed the job (and how you can, too!)

Internal 68

Internal International Transportation B2B 68

Shift Communications

SEPTEMBER 14, 2015

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. In Google Analytics, three metrics hint at understanding. After someone does an internal site search, do they leave the page? Vice President, Marketing Technology. Site search usage. How often is site search used?

Analytics 60

Analytics Google Measurement How To 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

Agency 60

Agency How To Data-Driven PR Data 60

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Stephen Waddington

NOVEMBER 11, 2020

To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To facilitate relationships and build trust with internal and external stakeholders and communities 6. It sets out the 11 capabilities and 37 sub-capabilities in a Google Sheet. The key tab shows the key. Let me know.

Tools 115

Tools Publicity Ethics Google 115

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. It says it reach 50 customers in 2020 and named a few including The Daily Mail , marketing-holdings company W2O, Google and Textron. Welcome to 2021! ONA 20 Vetted Demo from Vetted on Vimeo.

Pitching 150

Pitching YouTube Community Company 150

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving?

Industry 58

Industry Insurance Insurance Resources 58

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The tool has been likened to Google Trends for news coverage.

Technology 118

Technology System Tools Government 118

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Google has gone on the record saying they treat these domain options in search no differently than oldies such as ‘dot-com’ (.com) media) or ‘dot-agency’ (.agency) agency) domain. Yep, hundreds. So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> And Why You Should Now.

Web 60

Web Internal International Storytelling 60

PR in High Definition

AUGUST 24, 2020

I’d like to follow with my thoughts on re-thinking ways of working and equipping your team and/or agency to finish 2020 on a high note, and face 2021 in a strong position. There are many tools and project management technologies that enable this transparency – like Basecamp, Trello, even Google docs. Collaboration in bursts.

Guidelines 102

Guidelines LinkedIn Course Examples 102

Scott Public Relations

OCTOBER 13, 2019

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Conflict almost always makes news.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Maxim Behar

NOVEMBER 22, 2023

This is regulated by international conventions and laws. The Bulgarian Association of PR Agencies BAPRA is the first in the world to adopt the Warsaw rules as its own. I.e., artificial intelligence can gather information from Google in a more advanced way. Where does copyright come to play? We have yet to see.

Ethics 63

Ethics Guidelines Comparison Creativity 63

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. Novice data analysts often assume that a data source, especially an internal one or one from a bespoke source like Google Analytics™, is inherently clean. Vice President, Marketing Technology.

Analytics 87

Analytics Engineering Data Reddit 87

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Newsfile

FEBRUARY 27, 2024

Associated Press (AP) Thomson Reuters Bloomberg News Bloomberg Terminal Refinitiv Eikon FactSet Dow Jones News D ow Jones Factiva Apple News Google News Yahoo! These global giants have immense reach and help propel your press release onto the international stage. But let’s dive a little deeper. Finance (Yahoo! News website.

Financial 52

Financial Media Analytics Data 52

PR 20/20

NOVEMBER 7, 2016

In April 2015 I launched an internal initiative at PR 20/20 named Project Copyscale designed to answer one seemingly straightforward question, can we automate content creation through artificial intelligence (AI)? I had spent the better part of three years theorizing and building software that would use AI to automate marketing strategy.

Industry 74

Industry Marketing Technology Software 74

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. How Is The Market Changing?

B2B 60

B2B Leadership Crisis Communications Technology 60