ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority.

SEO 203

SEO Engineering Google Examples 203

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? Where to Start.

Analytics 143

Analytics Google Data Technology 143

Deirdre Breakenridge

JUNE 1, 2016

And for agencies, time is not merely a concept — it’s our currency! Again, here’s where technology can help. It’s brilliantly simple — with this technology, your open meeting times appear at the bottom of your emails, which clients can click on and immediately schedule time on your calendar. Work would be easy. Back to reality.

Agency 150

Agency Technology Employee Meeting 150

Bianchi Biz Blog

MARCH 17, 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. You might also be interested in: Is a PR Agency Trying to Get You Fired? But don’t worry.

Automotive 76

Automotive Mobile Technology Transportation 76

PR in High Definition

NOVEMBER 25, 2020

Here’s a roundup of this month’s top technology news stories. M&S has expanded its scan-and-pay technology to all stores; stores director Helen Milford told the BBC that “With the current restrictions in place, making shopping as easy and efficient as possible is really important to us and our customers.”

Technology 62

Technology Film Retail Google 62

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. Think of all the technology innovation we’ve witnessed over the past two decades. The year was 2003. Android, MySpace, and Tesla were founded.

Skype 122

Skype LinkedIn Media Training Agency 122

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all.

Technology 65

Technology Marketing Tools Google 65

Flack's Revenge

JANUARY 21, 2015

We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, a real grownup decision for Google – a company that famously encourages employee innovation.

Google 120

Google Employee Technology Agency 120

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows. What is that?

Agency 80

Agency Publicity Ethics Analysis 80

The Hoffman Agency

NOVEMBER 13, 2023

From a quick Google search (once IT had set up my VPN … the site is blocked by China’s Great Firewall ), you can get a flavor of the tech stories we see in the U.K.: The post Visiting Hoffman in China — a global agency, locally relevant appeared first on The Hoffman Agency.

Local 36

Local Agency Government Travel 36

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. Google Data Studio is visualization software for your data. How to map your buyer’s journey with Data Studio and Google Analytics. Vice President, Marketing Technology.

Google 60

Google Data Data-Driven PR Software 60

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. To earn a Meta Business Partner badge, Meta evaluates agencies across a combination of criteria and ensures they can be deemed trusted experts.

Engineering 88

Engineering Advertising Advertising Agency 88

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

SEPTEMBER 15, 2016

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Tools, such as Sysomos or Google Consumer Surveys, can help you investigate social trend, topics and behaviors. Director, Marketing Technology. Katie Lioy.

Technology 60

Technology Marketing Tools Customer Service 60

5W PR

MARCH 23, 2018

I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. I moved to Astoria last summer and have been quickly adjusting to the fast-paced city life ever since.

Interviews 84

Interviews Agency SEO Google 84

Shift Communications

APRIL 20, 2015

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. Few digital marketing tools are more widespread and more thorough than Google Analytics, but many PR pros aren’t familiar enough to make it work for them. You can register here.

Analytics 60

Analytics Google Measurement Tools 60

Shift Communications

MARCH 5, 2015

In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities.

Google 60

Google Infographics Advertising Advertising 60

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Early in my PR agency career, our team was summoned by the CEO of a prestigious client. But his words stuck with me, in part because they epitomized the classic PR agency challenge – you must earn your fee by adding value every day. As an agency person I’d always assumed that those in client-side roles were safe.

Corporate 308

Corporate Communications Reputation Employee 308

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. Or Google Topics. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests.

Privacy 182

Privacy Advertising Advertising Google 182

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Vice President, Marketing Technology. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

Shift Communications

AUGUST 27, 2015

Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. In other words, someone is kidnapping your traffic on its way to Google Analytics.

Analytics 60

Analytics Google Data Technology 60

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. Perhaps it’s our agency’s data. Perhaps it’s a personal account.

Analytics 0

Analytics Google Data-Driven PR Training 0

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

JUNE 29, 2015

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators. Vice President, Marketing Technology. Let us know in the comments. Christopher S.

Google 60

Google Video Marketing Storytelling 60

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Shift Communications

NOVEMBER 7, 2014

Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey.

Google 107

Google Measurement Data-Driven PR Marketing 107

Sword and the Script

DECEMBER 28, 2021

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. Google is Killing FeedBurner Email; Here are 4 Alternatives.

Blogging 133

Blogging Software Google Content Marketing 133

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Download your copy now!

Google 60

Google B2C Analytics Data 60

Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. Our platform of choice to help our clients make PR impactful is Google Analytics™. Worldwide Partner Program Manager at Google.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Shift Communications

JUNE 8, 2016

As a data-driven agency, we rely on a variety of data tools to make the most informed decisions for our clients. The first step is ensuring that a client has Google Analytics set up – if not, that’s another conversation entirely. Once you receive the analytics access email from Google it’s time to start exploring.

Analytics 60

Analytics Google Data Tools 60

5W PR

JUNE 3, 2019

This approach comes in handy when it comes to utilizing Google Ads and the targeting ability they provide to businesses in need of new customers. Google Ads are separated into two categories, each with its own target and strategy. Google Ads has made the use of their service as simple as possible for marketing professionals.

Google 68

Google How To SEO Local 68

Bianchi Biz Blog

MARCH 7, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Significantly, global tech giants like Apple, Google, Intel, Microsoft, and Meta have established R&D centers in Israel, demonstrating the country’s allure as an innovation hub.

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Print Marketing Real Estate Automotive 104