Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Hence, my notion of PR agencies is something like editorial teams.

Crisis 64

Crisis Ethics Financial Conference 64

5W PR

FEBRUARY 20, 2024

Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Ethical considerations become second nature, from fair wages and safe working conditions to minimizing the company’s environmental footprint.

Consumer 78

Consumer Brand Branding Ethics 78

Sword and the Script

OCTOBER 3, 2023

I do a lot of work in fintech – and all those vendors have financial professionals on staff. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Why do vendors in PR skip this part?

Analysis 142

Analysis Tools Software SMB 142

5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. Clearly communicate the availability of insurance options, financial assistance, or payment plans to alleviate financial barriers.

Marketing 88

Marketing How To Ethics Insurance 88

5W PR

JANUARY 1, 2023

However, beyond the financial benefits that companies can get from investing in a solid corporate social responsibility strategy, businesses can take specific actions that are aligned with the interest of their consumers, their communities, as well as the world in general.

Reputation 158

Reputation Corporate Policies Ethics 158

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Agency Product Launch 334

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Konnect Agency

APRIL 20, 2023

The trend originated due to increasing concerns from followers that influencers were not being genuine, merely partnering with brands for financial gain rather than genuinely liking the products. Leaning into Deinfluencing with an Influencer Marketing Agency So, how can brands and marketers lean into the trend of deinfluencing?

Trends 52

Trends Marketing Ethics Consumer 52

5W PR

OCTOBER 18, 2023

Clearly disclose any financial relationships with endorsers. Influencer partnerships Collaborate with influencers who align with the brand’s values and ethics. The post Navigating Miscommunications Around Your Health & Wellness Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.

Technology 100

Technology Publicity Pitching Trade Shows 100

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work.

Financial 98

Financial Conference Agency Resources 98

PRSay

SEPTEMBER 26, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 91

Ethics Financial Agency LinkedIn 91

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. Last year the Securities and Exchange Commission announced it passed the $100 million mark for the payment of whistleblower awards, leading to $500 million in financial remediation paid by companies. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

The Hoffman Agency

MARCH 11, 2024

For our first initiative in the “field” a few weeks ago, The Hoffman Agency France welcomed a 3 rd year high school student for an observation internship. An opportunity for growth This new experience marked the beginning of an ongoing journey of learning and growth for the Hoffman Agency.

Employee 28

Employee Creativity Corporate Company 28

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. It made our clients’ work easier, better and even financially safer — building loyal customers and repeat business. People noticed us.

Telecommunications 197

Telecommunications Community Ethics Financial 197

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. We have formed strategic, client-agency partnerships that drive performance and build reputations. That was 50 years ago.

Survey 114

Survey Ethics Leadership Financial 114

Landis PR

FEBRUARY 5, 2024

Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Financial Investment: While AI tools can be cost-effective in the long run, initial investments are necessary. Potential for Misinformation: AI-generated content must be closely monitored to maintain accuracy and credibility.

Publicity 59

Publicity Privacy YouTube Analysis 59

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. Sixty percent are in-house communicators; another 15% work for agencies and 25% are self-employed as consultants or freelancers. “Our regional outlets are pretty good.”. “We

Survey 136

Survey Media Report Journalism 136

PR in High Definition

APRIL 26, 2021

But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. For Deliveroo, concerns over workers’ rights due to its gig economy-led workforce was a risk that investors weren’t willing to take, given the ethical and legal issues involved.

Reputation 62

Reputation Ethics Employee Travel 62

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial. Is there a separation between editorial and advertising? Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Stephen Waddington

JUNE 5, 2020

Nonetheless, even at this stage, AI has already started making its impact on a lot of industries - such as financial services, law, healthcare - and PR is no exception. PR practitioners have gained an invaluable set of skills that allowed them to be key assets in organisations and agencies.

Healthcare 90

Healthcare Ethics Software SEO 90

PR in High Definition

MAY 24, 2023

When considering how AI can discern a brand’s reputation, the tools may be able to use their vast amounts of knowledge to gauge popularity, identify cultural differences, and calculate the positive financial impact Eurovision brings, but this information is gathered and collated through human input.

Reputation 62

Reputation Tourism Creativity Television 62

Shift Communications

APRIL 22, 2015

Sometimes it’s a positive outcome for the client, like an acquisition, that leaves the agency out in the cold. Clients change agencies. Why do agencies fire clients? Well, first let’s acknowledge that it’s an unusual spot to be in for most agencies, but it does occur. Financial reasons. It happens. Bad chemistry.

Financial 60

Financial Agency Internal International 60

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. Looking for an agency that can think big and execute? 1) The risks of disinformation in business. We’re a boutique consultancy dedicated to PR and Marketing in B2B tech.

Film 86

Film Ethics Employee Data 86

Stephen Waddington

MAY 3, 2022

While they must be well managed and financially responsive, they seek to serve the public or a subset of the public. Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public. The former is likely to be the dominant coalition.

Publicity 112

Publicity Construction Corporate Study 112

Stephen Waddington

OCTOBER 30, 2017

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Lord Bell worked for Margaret Thatcher during the 80s and 90s before founding the eponymous public relations agency Bell Pottinger that he ran for 30 years. Lord Bell left the agency in August 2016.

Wikipedia 60

Wikipedia Government Interviews Ethics 60

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Crisis Energy 161

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. Gender diversity in PR is an issue as old as the industry itself 3. What we do 5.

Government 103

Government Education Print Ethics 103

Solo PR Pro

MAY 16, 2023

Try to work through what is feasible for you and set expectations for yourself that will match your own work ethic and your support staff's availability while also understanding that having a baby is an unpredictable journey!” Financially, this option can be quite risky. Thinking of putting this option into practice? In the U.S.,

Insurance 52

Insurance Insurance Policies Local 52

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. Of course, they have a financial interest. The takeaway is that media sites are financially incented to include more releases, so indirectly, one could argue that press releases are a form of paid media that’s aimed at earning media.

Financial 88

Financial Video Survey Google 88

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. Or it could be a production, financial or management failure that causes a corporate crisis for your business. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Mark My Words

DECEMBER 15, 2020

Ms Markle’s coffee investment is the first since she and Harry emigrated to pursue a private life and seek ‘financial independence’ from the royal family in California – but is still likely to ‘raise eyebrows’ at the palace, experts claim. Would Harry, who is 6th in line to the throne do this?

Instagram 60

Instagram Brand Branding Publicity 60

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. The ethical side of newsjacking needs to be considered at every turn. When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 101

Ethics Trends Social Media SEO 101

Practical Law Construction

MAY 20, 2020

This was because: There was a common financial interest in the defendants. The defendants contended that, even if they did owe a duty of loyalty, it had not been breached because of the physical and ethical barriers that had been put in place to separate the defendants as commercial entities. Was the duty breached?

Groups 52

Groups Company Construction Policies 52