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How to Introduce an Ethical AI PR Agency Framework

Prowly

At this moment in time, an ethical AI PR agency framework needs to be on the mind of every PR professional. Thankfully, the industry is […] The post How to Introduce an Ethical AI PR Agency Framework appeared first on Prowly Magazine. As you ask yourself, “How can AI be used in PR?”

Ethics 104
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Four Questions to Ask Your Mentors About Their Ethics & Values

Deirdre Breakenridge

At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. Of course, ethics and values are a personal choice and a business practice. Here’s when your mentors’ ethics and values really matter. A situation stands out in my mind from 20 years ago.

Ethics 367
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Can Ethical PRs Represent Unethical Clients?

ImPRessions - Crenshaw Communications

In the wake of the Pandora papers tax fraud scandal, legislators are now proposing to penalize law firms, accounting firms and even PR agencies who fail to vet criminal clients. Should the bipartisan proposal become law, it should give large multinational agencies pause. But ethical behavior starts with the individual.

Ethics 361
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How Can We Mandate Ethics In PR?

ImPRessions - Crenshaw Communications

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

Ethics 182
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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178
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This Week in RPR Ethics (9/28/23) – Ozempic, Codes of Ethics and A Right to PR Counsel?

Ethical Voices

This week in PR Ethics the issues ran the gamut from undisclosed promotions to agencies deciding with whom they should work and the importance of PR Codes of Ethics: The undisclosed promotions of Ozempic – Ozempic is everywhere – but this blogger highlights how some of the promotions are not disclosing conflicts of interest and paid relationships.

Ethics 82
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The Importance of Ethics and Authenticity in a PR Career

5W PR

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88