Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Two hundred-plus entries from many countries showed us an amazing diversity of talent and superb digital PR and social media ideas. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Build Awareness with Ghostwritten Physician Blogs, Aha Media Group with Inova. Digital Product or Service Launch. Nissan Presents the Bloggin' Mamas Safety Academy, Nissan North America with The Allen Lewis Agency.

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Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. We saw the power of digital communications and social media harnessed by imaginative minds. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler agencies budgeting crisis management future of PR integrated communications marketing omnichannel platinum pr PR

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social media

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social media

9 reasons why business owners don't hire PR agencies

PR Daily

It’s a question that many organizations’ chiefs and business owners ask when looking at PR and branding goals. Here are nine reasons people give that justify not enlisting PR agencies for communications efforts, along with counterarguments to consider: 1. PR agencies are expensive. A PR firm costs $10,000 to $30,000 a month or more. If you need lots of PR, you may spend as much time watching the meter run as overseeing your program. PR agencies do.

Newsletters Every PR Pro Should Subscribe To

ImPRessions - Crenshaw Communications

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. Check out these 10 newsletters every PR pro should read. PR News: The Skinny.

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8 steps to perfect your filming for PR video interviews

PR in High Definition

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. Blog PR tips communications digital PR Firefly communications interview marketing media relations online PR PR PR agency PR tools PR trends public relations video video interview

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Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Cypress Semiconductor Giveaway Contest, The Hoffman Agency. Digital Product or Service Launch. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. PR Campaign.

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

The post Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. 5WPR News Branding Consumer - Lifestyle Entertainment & Sports Marketing Media Relations branding communications crisis communications crisis public relations digital marketing digital pr influencer marketing insights marketing PR pr strategy Public Relations strategy

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Direct to Consumer PR organisations know what it takes to delight and engage consumers in a new eCommerce environment. With a direct to consumer PR agency, businesses will have the guidance and insight they need to start creating plans that speak to their audience.

Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate-side PR. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

Leeds PR Account Manager Job Vacancy

Prohibition

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. As you’ve probably figured out, we’re no relics when it comes to clever public relations. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate-side PR. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate-side PR. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. She gets calls from big agencies all the time because their teams can’t book segments like she can. It is, after all, called Media Relations. Follow them on social media. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework.

The importance of solid messaging and storytelling

PR Daily

It’s changed PR forever and has forced organizations to take a good hard look at their comms processes. It’s also reaffirmed a lot of the PR staples practitioners were already familiar with, but sometimes struggle to get organizations to appreciate. The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].

How to Set Up a B2B Facebook Advertising Campaign

The Hoffman Agency

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. Visitors to Tech PR and The Story is Always There averaged well over two minutes per visit, also above average for our website.

Proving Your Success in Public Relations

Scott Public Relations

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Successful PR campaigns involving influencer partners generate backlinks that lead more people to your website.

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. For PR pros, the rise of content has provided countless new opportunities to communicate with important audiences and raise visibility for critical clients. Use a Range of Media.

9 expert tips for writing press release headlines

PR Daily

Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018. When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 Liz Burke is VP of account services for digital marketing firm Didit.

5 terrific tips for winning industry awards

PR Daily

Putting an industry award on the company mantel can be a nice PR win for a B2B. Along with earned media visibility and recognition, awards build credibility and authority. Your PR agency or team should keep a database of relevant awards programs. Established companies might focus on awards with an editorial component—awards produced or sponsored by media outlets. RELATED: We're recognizing the brightest minds in digital PR and social media. ].

3 PR Trends to Watch in 2018

PYMNTS

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Data Driven PR. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. This could be a huge opportunity for PR Agencies in 2018.

Inside Innovation: NeoMam

The Resolution Blog

What team structure has best integrated digital talent? NeoMam Studios produce and promote visual content to support their clients’ digital campaigns, amplifying the reach of every piece through influencer marketing. We caught up with Gisele Navarro, head of media relations to find out their secrets. "I normally run a mile from marketing and PR profiles when hiring for new openings within my team" Do you follow a creative process?

3 tactics that are essential for PR success in 2019

PR Daily

When it comes to the world of public relations, one can quickly discover many old school PR tactics have become outdated with the upgrade of technology tools. It’s common for companies to turn to social media influencers to feature their products or services to gain brand awareness and increase conversions. In 2019, to ensure you’re getting the most out of your PR outreach, make sure you’re making these three tactics a priority: 1. For online media, digital PR.

How PR pros can prosperously navigate client relationships

PR Daily

Heading into 2016, take a moment to reflect and evaluate your agency’s relationships. Winning in PR means anticipating your client’s needs many steps in advance. A creative, strategic campaign to heighten awareness as well as spur sales has become part of the digital economy. The consummate PR pitch is elusive. It hangs on the listener’s decision whether to proceed within the first 20 minutes of any meeting with a PR pro.

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Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

In a rapidly—and continually—changing digital landscape, it is those who innovate that rise above the noise and stand out. We called on these digital communications pros to share their creative work—and they delivered. We’re excited to announce PR Daily’s 2020 Digital PR & Social Media Awards finalists. Annual Report, Beloit Health System with Chartwell Agency. Tahoe Treasures, The Abbi Agency. Leftover Upgrade, Maxwell PR.

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. And I’m a much better PR to boot. #5:

8 On-The-Money Social Media Facts Every SME Needs to Know in 2016

ZudePR

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. My top tip to all digital marketers would be to take a computer along to any new business meeting.

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30 jobs in the PR and marketing world

PR Daily

PR pros looking to make a difference in the world can be part of Shedd Aquarium’s programs with a new communications and PR coordinator. The position works alongside the aquarium’s director of communications and PR to develop, support, manage and integrate PR and marketing strategies. Candidates should have experience with brand storytelling, crisis management and media training. RELATED: Get creative with digital signage, internal video and mobile apps.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. So what’s a PR pro to do? Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

#FuturePRoof Podcast: robots to try at home

Stephen Waddington

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. It would be wrong to deny that media relations is part of public relations but our business is so much more. Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018.

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You’re a public relations practitioner. You want to learn more about digital marketing and SEO. It recommends 29 advanced digital newsletters you can subscribe to. I fondly remember sitting in a room with four PR consultant colleagues in 1997. ” PR has changed since then, and the Internet, powered by lightning fast broadband speeds, has been transformative. Friends said nice things: “You’re all over social media Dave.”

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Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

As regular readers of this blog know, each year Solo PR Pro works to provide a one-of-a-kind conference experience for our community – one focused on the unique needs of independent communications consultants and other small organizations (as opposed to the deep-pocketed Fortune 500 organizations or large-scale PR agencies typically discussed at other events). Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day.

8 PR pointers from the NBA Finals

PR Daily

It was easy to see how the league successfully used branding, promotions and media relations to build positive relationships with the game’s biggest fans. Whether you were on team Curry or LeBron, here are a few PR pointers to take away from the NBA Finals: 1. There’s a lot riding on that vision, just as there is with most PR strategies. These "fans" may be the journalists and influential social media users you pitch, your clients, or other departments.

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PR Generalists versus Specialists: which will the future of PR require?

Media Bullseye

Over the past few years, this question—will the PR practice of the future require specialists or generalists—has produced a see-saw of answers. It’s worth taking a moment to step back and define what is being discussed when referring to PR generalists and PR specialists. PR practice generalization vs. specialization. When speaking about PR practice, a generalist is someone whose work encompasses the practice of PR broadly. Public Relations Feature

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PR Couture.

The Top 10 Books of 2016 (According to Zude)

ZudePR

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. A self-made man who’s learnt more about social media through his various disruptive businesses (most famously Wine Library) than anyone I know. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: