Rock the Status Quo

OCTOBER 6, 2015

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. I think of HOW FUN our job has become. Challenging, true, but very fun.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

Agility PR Solutions

JULY 7, 2022

As technology evolves, so does PR. On the back of Covid-19’s push for digitalization, PR professionals of today […]. The post Predictive pitching: Exploring the future of automated PR appeared first on Agility PR Solutions.

Pitching 161

Pitching Technology Digital PR Consumer 161

The Proactive Report

DECEMBER 31, 2017

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. This is very good news for PR practitioners. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some possibilities that concern me. Forrester Research).

Media 0

Media Media Relations LinkedIn Digital PR 0

The Resolution Blog

OCTOBER 13, 2015

NeoMam Studios produce and promote visual content to support their clients’ digital campaigns, amplifying the reach of every piece through influencer marketing. We caught up with Gisele Navarro, head of media relations to find out their secrets. What mix of skill sets are behind your success?

Digital PR 120

Digital PR Creativity Travel Media Relations 120

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. I also took a quick look at media relations and pitching, to see what search trends looked like there. The results surprised me.

SEO 100

SEO Comparison Content Marketing Trends 100

Rock the Status Quo

AUGUST 11, 2014

.” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. I’d also suggest adding social media feeds to it. Digital PR' by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Users can track and share media mentions on the go. Measurement templates. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

Garrett Public Relations

OCTOBER 5, 2022

Working with B2B clients on public relations initiatives, media relations (i.e., pitching stories to journalists to land earned media coverage) is an integral part of the gig. You even … No Response to Your Media Pitch? Here Are 7 Noteworthy Options to Get Your News Published Read More ».

Pitching 102

Pitching B2B Media Media Relations 102

Agility PR Solutions

SEPTEMBER 12, 2022

We know that ‘earned media value’ sounds like one of those digital PR terms that leaves everyone scratching their heads. Earned media value is a very useful metric. Understanding it is vital to running any digital campaign, especially if you’re using UGC or […].

Measurement 85

Measurement How To Media Digital PR 85

Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Doctor Spin

MARCH 1, 2024

Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. It is, after all, called Media Relations. Start your week with the ideas that can boost your PR success. Get the Digital PR Tips newsletter every Monday morning.

How To 100

How To Media Case Study Resources 100

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. A strong network of contacts can significantly enhance the agency’s ability to secure media coverage and partnerships for your brand.

Agency 62

Agency Case Study How To Crisis 62

Deirdre Breakenridge

NOVEMBER 11, 2015

This ability to turn social networking into business outcomes illustrates Geben’s contemporary approach to traditional and digital PR. After launching the company from her dining room, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm.

Creativity 0

Creativity Community Storytelling Agency 0

PR in High Definition

FEBRUARY 19, 2015

The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. Blog PR tips communications digital PR Firefly communications interview marketing media relations online PR PR PR agency PR tools PR trends public relations video video interview'

Film 48

Film Interviews Video Digital PR 48

The Proactive Report

APRIL 3, 2017

“The disruption of the media business impacts journalists’ productivity and performance, making the relationships between brands, trusted newswires, journalists and influencers even more vital than ever.” Cision State of the Media 2017. The media trends are clear – journalists need PR to provide them with content.

Media 100

Media Video Mobile Report 100

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

Stephen Waddington

JANUARY 6, 2019

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018.

Radio 76

Radio Customer Service Small Business Analytics 76

Sword and the Script

FEBRUARY 23, 2021

Rand Fishkin, who founded Moz, and was one of several co-inventors of DA, agrees : “That’s why digital PR has such amazing (but hard to measure) ROI: getting on podcasts, blogs, news sites, social feeds, webinars, etc. leads to brand signals far more powerful than what links and keywords alone can do.”.

SEO 129

SEO Engineering Google Study 129

Doctor Spin

FEBRUARY 14, 2024

However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. In public relations, we call this: Media Relations ( blog posts ) Still, many people know that public relations has the tools necessary to generate publicity.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

SEPTEMBER 17, 2019

What does this mean for the public relations industry? The print is dying debacle is an issue for people working in media relations. It makes it harder to get stories into news media. The rise in subscription models will influence the way that practitioners pitch media. But you can’t fight digitisation.

Print 60

Print Newspapers Media Advertising 60

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. 8: Media Relations Can Be Hugely Beneficial For Your Business. Or hire a PR company: most should be able to deliver a media relations campaign.

Social Media 75

Social Media SEO Media Local 75

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

Publicity 116

Publicity Pitching Media Relations Blogging 116

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Burrelles Fresh Ideas

JANUARY 2, 2024

SELECTED PR SEO-RELATED CONTENT: 6 Digital PR Strategies to Improve Your SEO 8 Tips to Optimize Content Writing for People and Search Engines Public Relations (PR) Guide to Using SEO: Best Practices, Benefits, & More The post Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization first appeared on Burrelles.

SEO 84

SEO Mobile Engineering Ethics 84

Rock the Status Quo

MARCH 9, 2015

What intimidates you most about digital PR? Similar Posts You Might Like: Are The Days of PR Spin Doctors Dead & Gone? Guest Post: Effectively Manage a Media Relations Program The Art of the Perfect Press Release Follow-Up This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan.

SEO 100

SEO Web Education Digital PR 100

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

5W PR

MARCH 19, 2020

While there are plenty of other ways that brands and companies can keep up with the public opinion via the traditional media outlets, these are some of the ones that are only going to grow in popularity due to the increase of digital PR in the last few years.

Publicity 97

Publicity Survey Measurement Groups 97

PRSay

MAY 22, 2020

Download The State of Journalism 2020 to learn more about how journalists use social media, their preferences for working with PR practitioners, and their optimism about the future of the profession.

Pitching 174

Pitching Journalism Survey Report 174

Axia PR

APRIL 26, 2018

3 ways to bring your media relations efforts back to life with help from PR. One such device that has suffered this fate is the media kit. Over the years, the business community has reported that many tools and concepts are “dead.”

Media 48

Media Community Media Relations Tools 48

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations.

Industry 113

Industry Measurement SEO Corporate 113

Solo PR Pro

AUGUST 11, 2015

Many of the featured speakers at this top-notch conference are Solo PR Pro members, including: 21 st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Small Business Storytelling Journalism 40

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations.

Industry 100

Industry Measurement SEO Corporate 100