PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer.

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Crisis Crisis Communications Nonprofit Social Media 164

PRSay

FEBRUARY 1, 2022

And while the Anvil programs have a proud, long history of shining a light on our industry’s most effective and creative efforts, PRSA and its Honors & Awards Committee are not resting on their laurels. We also removed some categories that were clearly out of date.

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Crisis Communications Crisis Creativity Data 156

PRSay

JANUARY 14, 2022

Teams must also devote time to communicating the need to increase fees and lower delivery speeds. Agencies must reevaluate success measurement with clients to better show value. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world.

Communications 162

Communications Trends Nonprofit Radio 162

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Shift Communications

OCTOBER 29, 2014

But the only way to practice crisis communications is to imagine worst-case scenarios (break the system) and practice – thus institutionalizing the chaos. PR professionals are planners; we’re creative; we’re ready for anything. Especially in PR, we always try to fix things (just ask Olivia Pope ). Tori Sabourin.

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Crisis Communications Engineering Crisis System 125

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? The legal community, and more specifically the in-house effect on law firms bear insight.

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Agency Trends Marketing Survey 92

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Questions to Keep Asking: Am I bringing value to my audience?

Communications 69

Communications Crisis Communications Crisis Social Media 69

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant.

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Agency Travel Groups Community 108

5W PR

SEPTEMBER 9, 2021

As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. The post Small Business Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

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Case Study Crisis Communications Corporate Leadership 99

Solo PR Pro

JANUARY 18, 2022

Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. She worked in a few boutique PR agencies before moving to Chicago where she landed a job in the research department at the Oprah Winfrey Show at its peak. I work from home.

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Meeting Pharmaceuticals Healthcare Pitching 107

The Hoffman Agency

AUGUST 18, 2020

Here at The Hoffman Agency, we think of our employees and other PR pros as our superheroes! They put on their cape of communication every day to take their clients to new heights with their extraordinary abilities and powers. Want to join the follow PR superheroes here at The Hoffman Agency? Which PR Superhero are you?

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Crisis Communications Crisis Social Media Storytelling 36

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Shift Communications

MAY 22, 2017

For companies without an effective data science practice, crisis communications will be an ongoing trial. Those PR professionals, in-house teams, and agencies which build data science capabilities quickly will have a decided advantage over those who do not, but talent will be the greatest challenge. Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

Konnect Agency

SEPTEMBER 2, 2020

Brands need to continue to adapt, be creative, but also remember that their true and loyal consumers that have stuck around for the long haul have stuck around due to their authenticity. Creative stunts & campaigns that keep you top of mind. Brand Strategy has never been more important than now. Robin LaConde.

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Strategy Brand Branding How To 52

Solo PR Pro

NOVEMBER 10, 2020

The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Identify the strong communications professionals from the weak. Or you may choose a small boutique or solo-shop lawyer who built her experience at a big firm before going out on her own where she spends one-on-one time with clients.

Communications 99

Communications Comparison Exercises Interviews 99

5W PR

JUNE 10, 2022

That might mean that they’re specifically focused on a specific service, such as crisis communications or media outreach, or they have several PR professionals on board that have a variety of more specific skills that companies can communicate with. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Publicity Resources Crisis Communications Company 88

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What are some of the key components of a successful strategic communication strategy?

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Automotive Resources Strategy Consumer 245

Landis PR

JANUARY 3, 2024

Writers perceived this threat as well, understanding that AI could replace them by generating new material, therefore kissing goodbye to the creatives in the dog-eat-dog world of Hollywood. AI can replicate voices, appearances and movements, jeopardizing the livelihood of many performers.

Transportation 59

Transportation Film Television Education 59

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). This is usually the time where I do most of my research and getting ready for my teaching semester in the spring with my two social media classes. Best Wishes,

Marketing 51

Marketing Ethics Study Case Study 51

Sword and the Script

MARCH 25, 2017

At first, Richard Edelman sets this up as troubling news in a piece titled, The PR Industry at the Crossroads : “The business models going forward do not envision PR as a stand-alone, but rather as part of the supporting cast attempting to make the most of the star performer: advertising-led creative.”. If not, give our services a try.

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Publicity Crisis Construction Study 80

PRSay

AUGUST 31, 2017

Diversity of thought in inclusive environments brings value to organizations ranging from publicly traded conglomerates to nonprofit agencies. Terry is president, Jaron Terry Communications, serving clients in Central Ohio, and is adjunct faculty, Franklin University, where she teaches crisis communications.

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Nonprofit Employee Leadership Crisis Communications 84

Burrelles Fresh Ideas

JANUARY 23, 2024

Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials. Find out how Burrelles helps brands and agencies with media monitoring and analysis. Your team could provide data on this to machine learning-driven generative web design and content development platforms.

Technology 76

Technology Training Data Consumer 76

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times.

Energy 52

Energy Groups Internal International 52

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. with insider advice from pros at Life Time Fitness, Kuno Creative, Fast Horse, Honeywell and crisis experts Jon Austin and Jim Lukaszewski.

Crisis 48

Crisis Local Blogging Creativity 48

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. The post Crisis Management 101: Shark Week Case Study, Pt.

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Case Study Crisis Management Crisis Study 118

Communications Conversations

AUGUST 21, 2018

We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Shift Communications

AUGUST 16, 2016

Keeping this brand voice list in your plan helps ensure that all communications are speaking about your brand in the same way – showing your customers consistency and reliability. A crisis communication plan. While we all wish that issues never befall us, it is very important to ensure you have a plan, should any arise.

Company 60

Company Guidelines Crisis Measurement 60

The Hoffman Agency

AUGUST 21, 2019

Public relations agency person – works with companies in technology like Nokia on their PR strategy and in rolling out PR campaigns.” – Trish Markey, mother of Account Coordinator Mollie Markey. .” – Alle Cacchione, sister of Account Coordinator Kiana Cacchione. Most importantly, we’re all storytellers in our own right.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Waxing UnLyrical

JULY 12, 2018

When I started my first communications agency, people asked me for my “elevator speech.” Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity.

Brand 74

Brand Branding Banking Financial 74

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

MAY 9, 2017

That’s not a creative illustration, that’s the real! 8) A Serious Crisis Communications Plan. For example, it took crisis communications very seriously. Is your agency bringing creative thinking to the table? That drawing on that popular brand of graham cracker cookies? Give our services a try.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Sword and the Script

AUGUST 29, 2017

More than once I’ve seen solid thought leadership content languish unread until it’s discovered by an influential blogger with a small but tight link to a niche community. This also works the other way around in crisis communications. Can your agency bring big ideas and execute? Then it spreads like a virus. Talk to Us!

Leadership 65

Leadership B2B Study Marketing 65

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

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Hotels Conference Analytics Sports 40

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “It gives me additional credibility among my peers and clients.”

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Education Course Nonprofit Resources 107

Sword and the Script

APRIL 7, 2020

State of PR Around the Globe via Business Wire & Sandra Fathi This post samples views from around the world – China, India, Singapore, UK, and the US – from a network of agencies around the globe.

Technology 117

Technology System Tools Government 117