Onclusive

AUGUST 9, 2021

Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer.

Crisis 159

Crisis Crisis Communications Nonprofit Social Media 159

Cision

JUNE 27, 2015

A post-crisis plan is just as essential as a pre- or mid-crisis plan. Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. Update your crisis communication plan.

Crisis 120

Crisis Crisis Communications Brand Branding 120

5W PR

JANUARY 29, 2024

Understanding their anxieties, priorities, and preferred communication channels is key to crafting targeted messaging that resonates. PR professionals must master the art of transparency, finding creative ways to showcase the value of technologies without compromising classified information.

Industry 78

Industry Publicity Ethics Privacy 78

Shift Communications

OCTOBER 29, 2014

But the only way to practice crisis communications is to imagine worst-case scenarios (break the system) and practice – thus institutionalizing the chaos. PR professionals are planners; we’re creative; we’re ready for anything. Especially in PR, we always try to fix things (just ask Olivia Pope ). Marketing Analyst.

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Wadds Inc.

SEPTEMBER 19, 2023

In 2018 research found that as technology reshapes our profession, the enduring value of human skills such as creativity, critical thinking, and emotional intelligence were still in demand. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 126

Publicity Ethics Government Policies 126

Onclusive

MARCH 8, 2018

Taking the crisis out of crisis communications. However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building.

Case Study 170

Case Study Engineering Measurement Big Data 170

Cision

OCTOBER 22, 2015

Only 40 percent of brands have a go-to plan for when crisis strikes. Michael Fineman, president of Fineman PR makes crisis communication easy by providing clients with a mid-crisis checklist. As stated in “How to Plan and Manage Crisis Communication in a Social World,” “The simpler the message is, the better.”

Crisis 120

Crisis Video Crisis Communications Crisis Management 120

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Want even more crisis communication advice?

Crisis 120

Crisis Crisis Communications Brand Branding 120

PRSay

FEBRUARY 1, 2022

And while the Anvil programs have a proud, long history of shining a light on our industry’s most effective and creative efforts, PRSA and its Honors & Awards Committee are not resting on their laurels. We also removed some categories that were clearly out of date.

Crisis Communications 148

Crisis Communications Crisis Creativity Data 148

PRSay

JANUARY 14, 2022

Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Trolls will find you. Bad things are possible.

Communications 150

Communications Trends Nonprofit Radio 150

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. 10 Crisis Communication Tips Every Business Needs. How to Prepare a PR Crisis Plan.

Crisis 62

Crisis Viral Government Crisis Communications 62

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Crisis preparation starts long before an incident. in crisis communications: Research, Action, Communication and Evaluation. The takeaways? Be prepared. Implement R.A.C.E. Recognize defining moments.

Crisis 120

Crisis Brand Branding Crisis Communications 120

5W PR

SEPTEMBER 9, 2021

As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

NOVEMBER 19, 2015

Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Struggling to build out your crisis communication plan? Images: Andrew Magill , Ginny ( Creative Commons ). Get help with our free white paper! Engage During Peacetime.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Doctor Spin

FEBRUARY 15, 2024

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill.

Communications 52

Communications eBook System Corporate 52

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Konnect Agency

MARCH 31, 2020

Our Observations: During social distancing, people are looking for creative ways to make human connections Is there something you can offer that is needed ( a product that is useful TODAY)? Am I reading comments, DMs and evaluating reach/engagement/sentiment to determine what is resonating and what my audience wants to see more of?

Communications 69

Communications Crisis Communications Crisis Social Media 69

The Hoffman Agency

AUGUST 18, 2020

We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader. Which PR Superhero are you?

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

This allows me to quickly mobilize the resources necessary to respond to a client's crisis. Communicate effectively Ray Donovan is a pro at what he says and how he says it. Be flexible Ray adapts to the changes that are constantly taking place and finds creative solutions to unexpected problems.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

SEPTEMBER 9, 2015

In the middle of a crisis? Click here to manage crisis communication in a social world! Images: herlitz_pbs , Ken Teegardin ( Creative Commons ). Messaging, calls to action, and even how your brand responds to others are all things your company will be judged on. You don’t want to skimp on your efforts here.

Social Media 120

Social Media Media Crisis Communications Crisis 120

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

Presspage

JUNE 16, 2023

Human involvement remains indispensable in managing crisis communications and maintaining trust with stakeholders. Human judgment, creativity, and ethical considerations play crucial roles in framing the problem, setting parameters, and ensuring the AI-generated outputs align with organizational goals and values.

Financial 78

Financial System Ethics Data 78

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. In public relations, we have a long and proud tradition of improving all types of communication within an organisation. It’s also a major field of academic research!)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

JANUARY 3, 2024

Writers perceived this threat as well, understanding that AI could replace them by generating new material, therefore kissing goodbye to the creatives in the dog-eat-dog world of Hollywood. AI can replicate voices, appearances and movements, jeopardizing the livelihood of many performers.

Transportation 59

Transportation Film Television Education 59

Cision

SEPTEMBER 22, 2015

You don’t need an official code of conduct, although it can be helpful to have an internal one, if only for guidelines and crisis communications responses. Images: Sara Golemon , Scott Granneman , Nicola Romagna ( Creative Commons ). You should also create expectations for online behavior. The idea here is to set a tone.

Community 120

Community Guidelines Crisis Communications Instagram 120

5W PR

JUNE 10, 2022

That might mean that they’re specifically focused on a specific service, such as crisis communications or media outreach, or they have several PR professionals on board that have a variety of more specific skills that companies can communicate with.

Publicity 88

Publicity Resources Crisis Communications Company 88

Solo PR Pro

JANUARY 18, 2022

Pretty much all day I would watch movies, and then I’d go into the editing room and take bits and pieces of the movies and come up with creative promotions to get people to watch,” she says, adding that she loved the job, even though it was very challenging.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Shift Communications

MAY 22, 2017

For companies without an effective data science practice, crisis communications will be an ongoing trial. A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. What are some of the key components of a successful strategic communication strategy? We also host our annual National ¡Bravo! Award submission opens mid-June with new categories!

Automotive 245

Automotive Resources Strategy Consumer 245

Solo PR Pro

NOVEMBER 10, 2020

Tara McDonagh is President and Founder of Tara McDonagh Communications LLC where she helps clients in the green energy, technology and healthcare industries advance their business goals through thoughtful and creative communications planning and execution.

Communications 99

Communications Comparison Exercises Interviews 99

Karen Freberg

JUNE 28, 2020

However, I am also doing some new things for my PR and Crisis Communication class (aka #FrebergPR) as well. This program will build on knowledge, planning, and creative execution. We will have three creative challenges where students will have to come up w/ an idea and communicate this in a concise and very focused way.

Sports 59

Sports Course Crisis Communications Creativity 59