5W PR

MARCH 29, 2023

Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Marketing Strategies for Wellness Brands Wellness industry businesses should advocate positive lifestyle choices and foster community around their offerings.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

5W PR

JANUARY 22, 2024

Budget control Paid advertising services allow businesses ͏to exercise precise cont͏rol over their budgets. Unlike organic methods that may take time to gain traction, paid ads ensure that th͏e brand’s message is ͏front and center, increa͏sing the likeli͏hood of being noticed by the target audience.

Advertising 78

Advertising Advertising Exercises Measurement 78

Ronn Torossian

DECEMBER 16, 2019

A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. Peloton’s stock dropped nine percent the day after online criticism really hit its stride, equal to a billion-dollar […].

Exercises 195

Exercises Company Crisis Agency 195

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? We didn’t just bolt a branded capability onto existing teams. The result?

Agency 60

Agency How To Data-Driven PR Data 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

5W PR

APRIL 30, 2023

Promoting Mental Well-being in Brand Messaging Businesses can promote mental well-being by incorporating positive messages into the brand’s values, mission, and vision. A food brand could highlight the significance of healthy eating for mental wellness. They can also sponsor mental health initiatives or campaigns.

Marketing 88

Marketing Resources Exercises Education 88

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. This is instructive for one big reason: the brand isn’t the hero, the little boy (or perhaps arguably his father) is the hero. Give our services a try. Talk to Us!

Brand 72

Brand Branding B2B Exercises 72

PRSay

SEPTEMBER 10, 2020

Back in the day, that decision seemed pretty simple for an agency — usually determined by having a truthful client and assuring them that you weren’t working for a direct competitor offering the same product or service. Unless you’re a small agency with few clients, these conflicts are inevitable. Update your conflict policy.

Ethics 137

Ethics Policies Guidelines Employee 137

PRSay

JUNE 7, 2023

Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts. He has represented brands like Snowflake, PayPal, Tetris — even the alien hunters of the SETI Institute! AI will become part of news gathering. Curtis Sparrer is the co-founder and principal of Bospar PR.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. Throughout your career, you’ve worked with both large brands and small brands. As a data-driven agency, we focus our efforts in concrete evidence and research. Smaller brands are typically the ones willing to experiment.

Agency 60

Agency Apparel Pitching Creativity 60

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Creativity helps express company values in a distinct brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Where is your company in its public relations planning for 2018?

Exercises 136

Exercises Comparison Internal International 136

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The Yin and Yang of Positioning & Branding. Once you have that rational description, you can put the frosting on the cake and do the branding side.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

AUGUST 16, 2021

With a following of about 100 million subscribers, he’s worked with brands ranging from Razer to Volvo. . They range from reviewing games to testing them, as well as working with companies and brands in sponsored collaborations. Traffic and Reach. Trust and Relationships.

Industry 78

Industry Marketing YouTube Exercises 78

Konnect Agency

FEBRUARY 6, 2024

Specific Purposes While marketing is the tactic that chases sales and positions itself as the driving force behind revenue generation, public relations operates on a different plane, steering the ship towards the elevation of brand image and the cultivation of meaningful relationships.

Marketing 52

Marketing Exercises Strategy Measurement 52

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). or mess up a blogger outreach program with poor targeting and lazy execution. .”

Media Relations 232

Media Relations Marketing Media Fashion 232

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram 118

Instagram Video Twitter Facebook 118

Landis PR

OCTOBER 30, 2023

5 reasons why AI compliance is critical for PR pros Preserving reputation : PR pros are tasked with maintaining their brand or client’s reputation. PR pros must exercise caution to avoid unintentionally perpetuating biases in their messaging or targeting.

Privacy 64

Privacy Ethics Guidelines System 64

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. The problem: their audience doesn’t care. Start with the audience.

B2B 181

B2B Company Marketing SEO 181

5W PR

JULY 27, 2020

It can help improve efficiency as well, but caution needs to be exercised, so no one feels humiliated or embarrassed. Applying one or more real games, either as quizzes or exercises, can help learners get more immersed. Encouraging the use of pseudonyms can make it more comfortable. It often makes studying more productive.

Exercises 97

Exercises Software Employee Training 97

Shift Communications

DECEMBER 6, 2021

If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. While worthy causes, taking action directly in your local community is a far more impactful exercise. Now is the time to be even bolder.”. Ensure you have C-suite buy-in.

Communications 78

Communications Employee Financial Community 78

Prohibition

APRIL 12, 2023

Our expert team initially conducted a social listening exercise and content audit with Diaverum, which informed the development of a new comprehensive social media strategy for its clinics across the world.

Healthcare 62

Healthcare Exercises Media Training Software 62

PRSay

OCTOBER 6, 2022

More than 20 years after I started my business, I decided to incorporate exercise into my life. I tried to replicate that experience in 2019 with my book “Branding in a Digital World.” I had to learn all these skills while I serviced my clients. I started with running, which then morphed into triathlons.

System 158

System Exercises Groups Training 158

Shift Communications

JANUARY 30, 2020

When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations.

Trends 127

Trends Publicity Communications Tourism 127

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

PRSay

SEPTEMBER 15, 2017

I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. Since all skills, crafts and abilities atrophy without exercise, it’s essential for people to maintain a high level of engagement in their work. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. Now, as the summer vacation season lifts off, the Spirit brand is flying high and going one step further to let customers in on the celebration with a smart, baby-inspired price promotion. Let’s see how some companies enhanced and amplified recent positive news.

Airlines 147

Airlines Insurance Insurance Exercises 147

Communications Conversations

JANUARY 11, 2022

As always, it’s a fun exercise for me, but I want to clarify a few things before I dive in. First, I create this list each year as an exercise in stretching my boundaries for meeting new people. Jennifer Zick (who continues to kick butt with Authentic Brand). There is no pressure to meet with me. Not great.

Exercises 60

Exercises Meeting Energy Retail 60

Action PR

SEPTEMBER 11, 2019

When creating ‘buzz’ around a brand, one of the key aspects is ensuring that brand is mentioned in the media as much as possible. Sometimes it’s important for a brand to be featured in particular types of press which reach different audiences. But what do you do if your brand doesn’t have any news to share?

How To 40

How To Exercises Newspapers Study 40

Ishmael's Corner

AUGUST 24, 2014

Create a halo effect for The Hoffman Agency that ultimately differentiates the Agency in new business and the recruitment of talent. With the first objective setting the stage for thought leadership, I went through the exercise of analyzing 126 posts published within the competition’s timeframe. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

Cision

APRIL 21, 2016

Four months in to the year and we haven ’ t seen large brands and large campaigns leverage social influencers like we may have wished. It ’ s hard to be patient but while we are waiting there are other exercises we can do. Large brands are yachts. The best firms and brands anticipate where they will have to be next.

Groups 120

Groups Instagram Exercises Software 120

Konnect Agency

JANUARY 31, 2020

I’m fortunate enough to work in food and beverage PR , so the delicious brands I work with keep me packed with good protein. Exercise : Regardless of how much your brain will protest it, physical activity really is something your body craves. The post Increasing Dopamine to Boost Productivity appeared first on Konnect Agency.

Chemicals 72

Chemicals Exercises System Study 72

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JANUARY 10, 2023

I build this list each year as an exercise in stretching my boundaries for meeting new people. 2 – Monica Gratzker, Post Consumer Brands. And he’s one of just a handful in town to work in the Employer Brand marketing area, so I’d be curious to hear more about that at BCBSMN. Second, there is no hidden agenda.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

PR 20/20

APRIL 30, 2019

In the spirit of summer soon approaching, we’re starting this post off with a little exercise. How does your company’s newsletter compare to the ones you were left thinking about in the exercise above? Have no fear—we’re sharing a few of the nuggets we found most impactful from our personal agency and newsletter experiences below.

B2B 79

B2B Exercises Report Analytics 79