PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 72

Exercises Creativity Radio Resources 72

Offleash

DECEMBER 11, 2017

A lot, actually, as we’ve learned during our agency’s renaming exercise. It’s equally a branding exercise and an emotional one, like naming a child. The name served us well for a long time and I’m proud that we grew into the successful agency we are today. That’s why we are now Offleash , an agency unbound by convention.

Agency 68

Agency Exercises Employee Company 68

The Resolution Blog

JANUARY 11, 2016

The agency you say? Bring it into the values of the agency, it must be integral so pass it all the way down into appraisals, not as a tick box exercise but discussed at the heart of it. Once those matrices have turned green keep inviting people in the agency to keep learning by suggesting new topics.

Agency 120

Agency How To Exercises Internal 120

5W PR

MARCH 23, 2023

All ages and fitness levels can gain benefits from regular exercise. Another fitness marketing myth is that fitness marketing only targets those already devoted to exercising. Emphasize Mental Health Benefits Warmer weather offers a chance for gyms and trainers to highlight the mental health benefits of exercise.

Marketing 88

Marketing Exercises Apparel Local 88

Ronn Torossian

DECEMBER 16, 2019

A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. Peloton’s stock dropped nine percent the day after online criticism really hit its stride, equal to a billion-dollar […].

Exercises 195

Exercises Company Crisis Agency 195

The Hoffman Agency

MARCH 30, 2021

With the people I manage, trust is exercised by providing the necessary guidance and support on the front end of a task and then letting them run with it — making it their own and bringing a new perspective. With clients, trust is rooted in a track-record of high-quality work and sound strategic counsel.

Agency 69

Agency Exercises Employee Ethics 69

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

Agency 60

Agency How To Data-Driven PR Data 60

Agility PR Solutions

MAY 12, 2020

The post Americans seeking inspirational health news coverage beyond COVID appeared first on Agility PR Solutions.

Healthcare 130

Healthcare Exercises Agency Industry 130

Ronn Torossian

NOVEMBER 4, 2019

It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers. As with any other project, success in a digital marketing campaign can take some time to gain traction and show results.

Exercises 199

Exercises Marketing Consumer Agency 199

PRSay

JULY 5, 2023

After a morning of introductions and learning more about what a JIC is and how we can best prepare ourselves to be part of one, we were split into groups for an afternoon exercise. The topic of our exercise: an airplane has gone off the runway and caught fire. I suppose the saying that “Life imitates art” is fitting.

Exercises 86

Exercises Public Affairs Conference Education 86

PRSay

NOVEMBER 27, 2023

In those situations, again, the most important thing is to remain composed, to find out the information and work with all of the agencies or spokespeople that may be involved. One [law enforcement or government agency or spokesperson may say one thing, but then someone else contradicts that statement.

Crisis Communications 110

Crisis Communications Crisis Communications Crisis Management 110

The Hoffman Agency

MARCH 4, 2024

This year, the French office of The Hoffman Agency took part in the Viens voir mon taf operation. We introduced him to our world through several short exercises over his week. Finally, how would you describe your internship at The Hoffman Agency France? What’s Viens voir mon taf ? In one word, I would say: Incredible!

Journalism 36

Journalism Television Exercises Education 36

5W PR

JANUARY 22, 2024

Budget control Paid advertising services allow businesses ͏to exercise precise cont͏rol over their budgets. The post How Paid Advertising Can Expand Your Brand’s Reach appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Advertising 78

Advertising Advertising Exercises Measurement 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. As a data-driven agency, we focus our efforts in concrete evidence and research. It’s definitely an exercise in prioritization. Julie gives us insight into her role and offers lessons learned and advice for fellow PR pros.

Agency 60

Agency Apparel Pitching Creativity 60

Ishmael's Corner

DECEMBER 1, 2020

Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into.more. Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. As for the past year, I could have devoted every post to the antics from the White House.

Storytelling 142

Storytelling Exercises Communications Publicity 142

5W PR

MARCH 29, 2023

This could be blog articles, social media posts or videos that provide useful info on topics such as nutrition, exercise and mental health. The post The Difference Between Health & Wellness appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. The post Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Industry Brand Branding 78

PRSay

SEPTEMBER 10, 2020

Back in the day, that decision seemed pretty simple for an agency — usually determined by having a truthful client and assuring them that you weren’t working for a direct competitor offering the same product or service. Unless you’re a small agency with few clients, these conflicts are inevitable. Update your conflict policy.

Ethics 122

Ethics Policies Guidelines Employee 122

5W PR

DECEMBER 14, 2023

Tabletop exercises can help simulate real incidents and prepare employees for effective responses. The post Navigating the New SEC Cybersecurity Rules: What Companies Need to Know appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Update protocols and familiarize leaders with their roles.

Company 78

Company Government Enterprise Exercises 78

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

The Proactive Report

DECEMBER 9, 2014

a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Analyze the data gathered from this monitoring exercise. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

PRSay

APRIL 9, 2021

The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer.

Pitching 164

Pitching Travel Journalism Exercises 164

Konnect Agency

JANUARY 16, 2020

We have a running joke here at Konnect Agency that this month always feels like it’s at least a year long. As a lifestyle PR agency , we often say “It’s PR, not the ER,” which essentially means that you can benefit from taking a few moments to collect your thoughts and refresh your mind. Get up and exercise.

Exercises 83

Exercises Meeting Agency Report 83

5W PR

APRIL 30, 2023

To honor Mental Health Awareness Month 2023, a fitness brand can promote exercise benefits. The post Integrating the Importance of Mental Health into Your Marketing for Mental Health Awareness Month appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing Resources Exercises Education 88

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

5W PR

AUGUST 4, 2023

Supplements are meant to complement proper nutrition, hydration, exercise, stress management, and sleep. The post How Beauty Supplements Support Overall Wellness appeared first on Public Relations Blog | 5W PR Agency | PR Firm. However, it’s important to remember that they should not replace a balanced diet or healthy lifestyle.

Exercises 78

Exercises Mobile Agency Blogging 78

PRSay

JULY 22, 2021

For employers, showing that they trust employees to exercise discipline while working from home pays dividends. The agency specializes in media and influencer relations for clients across a variety of consumer industries. Hybrid models demonstrate trust. Trust is essential in any relationship. Illustration credit: piscine ].

Employee 148

Employee Exercises Study Meeting 148

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Considerations include current staffing, available budget and the company’s proclivity for outside consultants and agencies. The first PR option is to retain an agency and to determine the right size and makeup for a team that will fit brand needs. Now set some realistic (and “reach”) PR goals.

Exercises 136

Exercises Comparison Internal International 136

Wadds Inc.

OCTOBER 12, 2023

The quality of the outputs will depend on the quality of the prompts and the number of iterations, but the exercise takes less than ten minutes. We’re helping several agency clients and in-house communication teams work through AI risk and opportunity issues. The impact on labour is clear. I’m open-minded and optimistic about AI.

Publicity 105

Publicity Tools Exercises Ethics 105

Melissa Agnes

AUGUST 7, 2014

On the other hand, there are professors who have a practical background – they in essence have lived through crises themselves as a practitioner for an agency or independent consultant. The other half is spent on current cases and situations facing the industry and providing exercises to apply these principles.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

5W PR

AUGUST 2, 2023

Relaxation and mindfulness apps offer guided meditations, breathing exercises, and techniques to calm the mind before sleep. The post The Role of Technology in a Better Night’s Sleep appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Technology 78

Technology System Exercises Data 78

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. The exercise of working — actively writing, thinking, trying things out — can trigger the right connections, eventually bringing you to the right path. Jump-start the light bulb.

Creativity 174

Creativity Exercises Survey Writing 174

The Hoffman Agency

JULY 23, 2020

The Hoffman Agency has made that transition seamless. Meeting everyone for the first time virtually was unusual, but the agency made me feel welcomed right away. Getting outside, trying new trails and changing the scenery has been a great source of exercise and a big stress-reliever.? .

Storytelling 68

Storytelling Journalism Internal International 68

5W PR

MARCH 28, 2022

Plenty of apps are available that help users track their fitness, plan meals, and even participate in virtual exercise classes. The post Tech is Shaping the Future of Food appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The emphasis is on adequate nutrition and emotional well-being. Urban Food Production.

Exercises 88

Exercises Technology Government System 88

The Hoffman Agency

JANUARY 26, 2021

Still, my time at The Hoffman Agency has given me many reasons to be grateful. I evolved from the exercise because it added to what I had learned in school about what makes a story worth stopping to read. My internship experience at The Hoffman Agency is one I will hold onto and look back on because it made me feel welcomed.

Exercises 69

Exercises Pitching Storytelling Internal 69