Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Where is your company in its public relations planning for 2018?

Exercises 136

Exercises Comparison Internal International 136

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram 118

Instagram Video Twitter Facebook 118

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Better Writing Blogs. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Muse addresses all aspects of work and career life. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. More than 20 years after I started my business, I decided to incorporate exercise into my life. I tried to replicate that experience in 2019 with my book “Branding in a Digital World.”

System 157

System Exercises Groups Training 157

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

Ishmael's Corner

AUGUST 24, 2014

Create a halo effect for The Hoffman Agency that ultimately differentiates the Agency in new business and the recruitment of talent. With the first objective setting the stage for thought leadership, I went through the exercise of analyzing 126 posts published within the competition’s timeframe. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can find templates for creating press releases on the web. Live Events. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Action PR

SEPTEMBER 11, 2019

When creating ‘buzz’ around a brand, one of the key aspects is ensuring that brand is mentioned in the media as much as possible. Sometimes it’s important for a brand to be featured in particular types of press which reach different audiences. But what do you do if your brand doesn’t have any news to share?

How To 40

How To Exercises Newspapers Study 40

PR 20/20

APRIL 30, 2019

In the spirit of summer soon approaching, we’re starting this post off with a little exercise. How does your company’s newsletter compare to the ones you were left thinking about in the exercise above? He signed up for 100 B2B marketing newsletters over three months and rated the emails on design, writing and utility.

B2B 79

B2B Exercises Report Analytics 79

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 107

Blogging Survey B2B Analysis 107

Sword and the Script

AUGUST 14, 2018

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. For example, Black Hat is an important B2B conference for cybersecurity companies and I observed several reporters supplementing their writing with video interviews taken from a phone and embedded with their stories.

Survey 102

Survey Report Media B2B 102

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. It’s definitely a useful exercise to discover what’s working (and what isn’t). Marketing bloggers sometimes focus too much on what brands are doing wrong.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. If it is not paid, steer clear.

Pinterest 120

Pinterest Case Study Internal International 120

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

The Hoffman Agency

AUGUST 21, 2019

Account Coordinator – reads, writes and researches stuff she doesn’t understand.” – Alle Cacchione, sister of Account Coordinator Kiana Cacchione. Public relations agency person – works with companies in technology like Nokia on their PR strategy and in rolling out PR campaigns.” – Trish Markey, mother of Account Coordinator Mollie Markey.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. Offering extra credit to listen and write up takeaways from a Clubhouse Group session. We all thrive on getting the latest, greatest, and exciting new app to analyze and play around with.

Groups 96

Groups Social Media Ethics Meeting 96

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. But you will be far more successful on the other side of completing this strategy exercise. Which posts received the most negative comments? The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

The Resolution Blog

JUNE 21, 2015

I believe that a barrier in our development could be down to the lack of honesty in what we do and don't know and the lack of sharing between practitioners and agencies. And if our PR campaigns don't have any impact on our client's business it has probably been a pointless exercise.

Google 120

Google SEO Case Study Exercises 120

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Each year, the class gets more and more exposure, which has been very exciting.

Social Media 40

Social Media Media Exercises Education 40

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. You need to plan, then write your strategy based on these findings. This is a group exercise for an internal team working for a client. They highlight what is important within a mishmash of related ideas.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. The Aesthetics of Text: Writing Readable Blog Posts. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?

Interviews 60

Interviews Pinterest Privacy Film 60

Shift Communications

JANUARY 19, 2016

When we exercise our courage, we know it. I was all set to write a blog post proclaiming this as the new way of doing influencer marketing, and just needed some data to prove the hypothesis true. I’d chosen brands who ceded control of their accounts to influencers without knowing how those brands selected the influencers.

Data 60

Data Exercises Analytics Social Media 60

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. Finally, we were ready to write!

Web 60

Web Internal International Storytelling 60

PR Conversations

OCTOBER 19, 2014

Toni decided to engage in what he calls the onanistic, narcissistic, navel-gazing exercise of consigning my musings to paper for two main purposes: to delay senile dementia, and to be of support and assistance to others. I was brought up to question everything, and was curious as to why an Italian PR guru would write his memoirs in English.

Automotive 97

Automotive eBook Exercises Writing 97

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. 2) Remember that you are your brand and you never know who knows how.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. In fact, you can almost write a complete sentence from the analysis. Yet people like her influence consumer spending to the tune of $1.2

Marketing 60

Marketing Study Survey Content Marketing 60

Karen Freberg

JULY 18, 2017

We want to be able to share w/ our students how agencies, brands, professionals, and others are using social media strategically and what are some lessons we can takeaway on what worked and what didn’t. Brand Personalities: IHOP and Denny’s. 8 Writing Tools for Social Media (Hootsuite). Royal Opera and Emojis.

Social Media 40

Social Media Resources Media Case Study 40

Shift Communications

JUNE 4, 2015

While a brand name is a good place to start your search, it doesn’t guarantee success. PR is an exercise in altering someone’s behavior or perception for your own or another’s benefit. A solid network is still important, but it’s far more important for an agency team to be great at jelling, telling and selling a story.

Reputation 60

Reputation Groups Exercises Energy 60

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. But you will be far more successful on the other side of completing this strategy exercise. Which posts received the most negative comments? The lowest traffic?

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

DECEMBER 14, 2016

Now consider this exercise in the real-time social media scenario. Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). They truly hold immense potential.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

APRIL 8, 2015

As I write in A Sale Is A Love Affair – Seduce, Engage & Win Customers’ Hearts , the killer app in building trust is listening. In fact, when you leave a first meeting, a good exercise is to reflect back on the meeting and ask yourself, “Who did more of the talking? Now it’s time to go deep. The prospect or I?”.

Marketing 40

Marketing Case Study Meeting Exercises 40

MaccaPR

APRIL 12, 2016

Sure these folks can all write. The people that end up leading agencies, becoming VPs and breaking new ground in our industry – they’re all people-first counselors who are far more adept at the softer skills than most.”. Get It in Writing. Find outlets for having fun, exercising, volunteering and eating right.

Travel 48

Travel Exercises Corporate Internal 48

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. What is your favorite thing about being a woman who has made it into the C-Suite?

Sports 245

Sports Agency Industry Creativity 245