Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. Such dot-connecting points to blogging as one of the best platforms for thought leadership. I was reminded of this point recently in pursuing an award competition for blogs. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 109

Blogging Survey B2B Analysis 109

5W PR

JULY 4, 2023

If a mental health professional feels unqualified to handle marketing on their own, partnering with a marketing agency that specializes in mental health marketing can be beneficial. Engage through regular blogging Increase patient engagement by providing informative and relevant blogs on the website of the mental health center.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

5W PR

APRIL 10, 2023

5W is committed to helping businesses thrive and is happy to report its new status as a badged Meta Business Partner, an essential tool that helps the agency take clients to the next level. To earn a Meta Business Partner badge, Meta evaluates agencies across a combination of criteria and ensures they can be deemed trusted experts.

Engineering 88

Engineering Advertising Advertising Agency 88

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Its market share reaches more than 80% of the Korean population.

YouTube 95

YouTube Marketing Local Chemicals 95

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 85

SEO Mobile Engineering Ethics 85

Ronn Torossian

SEPTEMBER 24, 2018

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. The post What Your Degree in Public Relations Will- and Won’t- Teach You appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Publicity 309

Publicity Engineering Education Pitching 309

Doctor Spin

OCTOBER 16, 2023

Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR. You don’t need a PR expert.

Digital PR 83

Digital PR SEO Engineering eBook 83

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

JANUARY 3, 2024

Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Optimizing online content to improve visibility on search engines through SEO. The post Major Differences Between a Career in PR and Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Prohibition

MARCH 1, 2024

With the rise of AI-powered search engines, there is now a secret weapon: a research assistant that streamlines results for quick and effective story telling. AI search engines go beyond basic keyword matching by analysing context among other factors to give relevant insights you might have missed. What’s worse? They can all differ.

Engineering 62

Engineering B2C Fashion Trends 62

5W PR

DECEMBER 24, 2022

The reason why is that voice search is going to start being prioritized on search engine results pages in a similar way that websites that have been optimized for mobile devices have been prioritized in the last few years. The post Audio Content and Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing Engineering Mobile Resources 88

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. In the interest of full disclosure, do not read too much into the specific screen shot about the decline of search engine optimization.

Blogging 111

Blogging SEO Web Google 111

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Frederik Vincx

JULY 25, 2023

Till then, they had been managing their media outreach with Excel and Outlook and blogs. And later creating an inbound sales engine via content marketing and conversion optimization. We had spotted the business opportunity in the communication agencies that we worked at. They became our first clients.

Software 78

Software Banking Resources Government 78

Remote PR Jobs

SEPTEMBER 25, 2023

Why, then, does PR still exert power in a world we were are constantly told it’s *all* about engineering, product, and design? Even in cases where startups don’t engage with PR firms, agencies, or consultants, many actively coordinate pre-launch games to manufacture “buzz” and hits on social media to get the word out cheaply and loudly.

Publicity 100

Publicity Engineering Advertising Advertising 100

5W PR

DECEMBER 21, 2022

Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers. The post Promoting a Business on the Right Platforms appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

5W PR

AUGUST 30, 2021

Search Engine Optimization. Another core piece of the marketing success equation is optimizing the website for search engines. Utilizing search engine optimization is what helps companies appear higher on the search engine result pages.

Brand 88

Brand Branding Engineering Web 88

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

Tools 232

Tools Radio Trends Pitching 232

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

PRSay

APRIL 19, 2021

When you combine it with earned media, however, it enhances both your expertise and your search engine results. Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? . But that will end up hurting you in the long run.

Media 198

Media Newspapers Google Energy 198

PRSay

MARCH 29, 2023

By scraping information from the internet and other digital sources, ChatGPT can draft or redraft a media pitch, blog post, social media post or internal communications message, he said. Agencies are valued according to how long it takes to perform a task, “but why are you paying me to do something the long way?” You are in control.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

5W PR

FEBRUARY 12, 2024

PR in digital marketing is able to tap into the pulse of the digital landscape, identifying the target audience of the brand, the platforms that the audience frequents, along relevant news websites and industry blogs. The post The Role PR Plays in Boosting Digital Visibility appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. The post How Paid Advertising Can Expand Your Brand’s Reach appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Advertising 78

Advertising Advertising Exercises Measurement 78

5W PR

JANUARY 17, 2024

These strategies will humanize their work and mission, by revealing the faces behind the work, the scientists and engineers working with the immense responsibility that their innovation wields. The post How Public Relations Can Help Build Trust In Defense Tech Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Brand Branding Ethics 78

5W PR

FEBRUARY 14, 2023

These social posts, emails and blogs provide customers with some entertainment or even a laugh. The content should serve to educate the target audience that the company is trying to reach, and work to improve the ranking of the company’s website on search engine results pages.

Brand 78

Brand Branding Communications Education 78

5W PR

MARCH 9, 2021

Plenty of businesses consistently create website content that’s interesting and valuable, yet they don’t move up on search engine results pages (SERPs) which often ends up proving their efforts almost meaningless. Although blog posts and newspaper articles are also considered a part of earned media they can also be a part of paid media.

Media 88

Media Newspapers Engineering Employee 88

5W PR

JULY 18, 2023

Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords. The post Building a Strong Online Presence for Your Beverage Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Engineering Analytics 78

PR Fuel

AUGUST 26, 2021

It’s not enough to start blogging, though. For example, you can share your press release on: Your company website blog. Print publications and blogs. With regular blog posts, you can increase traffic by an average of 30%. Companies with blogs attract 67% more leads a month than others, too.

Engineering 105

Engineering SEO Consumer Content Marketing 105

5W PR

NOVEMBER 2, 2023

One remarkable example comes from Soft2Bet, which introduced “Motivational Engineering.” The post The Top Trends in Gaming from G2E 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Sports Advertising Advertising 78

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. The post Digital PR: Importance for Your Brand in 2021 appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Digital PR 88

Digital PR Brand Branding Engineering 88

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

5W PR

MARCH 18, 2023

To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. The post Positioning Your Company for Investors appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Corporate Product Launch Internal 88