Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

APRIL 24, 2023

. “Venkitaramanan’s particular strength lies in her research, scoping, and engineering skills,” according to an Insider article on the winners. “She spearheads communicating LiveIntent’s new products with the industry, and works with engineering teams in Denmark and Germany.

Retail 156

Retail Engineering Advertising Advertising 156

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. It’s for PR pros, too.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. ZC: I was growing my agency and once we reached about 15 people, I wanted to improve our workflow, data insights and accountability across the team and campaigns.

Software 145

Software Agency Pitching Analytics 145

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Most agencies rely on a small number of trusted freelancers in whom they place their confidence, so they should feel comfortable with full transparency. Pay promptly.

How To 315

How To Employee Training Interviews 315

Flack's Revenge

JUNE 13, 2022

People sometimes wonder how I started out in engineering and wound up in PR. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show. Geeking out with Audio.

Engineering 156

Engineering Trade Shows Local Interviews 156

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

APRIL 10, 2023

5W is committed to helping businesses thrive and is happy to report its new status as a badged Meta Business Partner, an essential tool that helps the agency take clients to the next level. To earn a Meta Business Partner badge, Meta evaluates agencies across a combination of criteria and ensures they can be deemed trusted experts.

Engineering 88

Engineering Advertising Advertising Agency 88

ImPRessions - Crenshaw Communications

JUNE 10, 2016

For that reason, we advocate for PR to take the lead in conducting a detailed analysis of a brand in its current state, engineered to highlight strengths and weaknesses and help the team structure a results-oriented program. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Training 120

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 84

SEO Mobile Engineering Ethics 84

5W PR

JULY 4, 2023

If a mental health professional feels unqualified to handle marketing on their own, partnering with a marketing agency that specializes in mental health marketing can be beneficial. Search engine optimization (SEO) Building a solid website is no longer enough to attract potential clients to a mental health center.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

Flack's Revenge

NOVEMBER 12, 2019

People sometimes wonder how I started out in engineering and wound up in PR. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show. Geeking out with Audio.

Engineering 149

Engineering Trade Shows Local Interviews 149

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

MARCH 23, 2018

I eventually stumbled upon search engine optimization (SEO) and it immediately became something I was very passionate about. Being an IST major at Penn State landed me my first job as an application developer, where I exclusively focused on front-end web development. I also freelanced many websites throughout college.

Interviews 84

Interviews Agency SEO Google 84

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. .

Leadership 295

Leadership Industry Conference Trade Shows 295

Ronn Torossian

JANUARY 18, 2022

While this might be a good idea for certain household brand names, most of the time, people that use certain queries in search engines get a variety of results in SERPs, including paid search ads. […]. Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic.

Engineering 195

Engineering Company Brand Branding 195

Axia PR

SEPTEMBER 12, 2023

Digital public relations and marketing agency Axia announced its Autocomplete search engine search box suggestion optimization service.

SEO 62

SEO Company Engineering Agency 62

Doctor Spin

OCTOBER 16, 2023

Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” Digital PR is not link-building for SEO.

Digital PR 83

Digital PR SEO Engineering eBook 83

5W PR

JANUARY 3, 2024

Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Optimizing online content to improve visibility on search engines through SEO. The post Major Differences Between a Career in PR and Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Remote PR Jobs

SEPTEMBER 25, 2023

Why, then, does PR still exert power in a world we were are constantly told it’s *all* about engineering, product, and design? Even in cases where startups don’t engage with PR firms, agencies, or consultants, many actively coordinate pre-launch games to manufacture “buzz” and hits on social media to get the word out cheaply and loudly.

Publicity 100

Publicity Engineering Advertising Advertising 100

5W PR

DECEMBER 24, 2022

The reason why is that voice search is going to start being prioritized on search engine results pages in a similar way that websites that have been optimized for mobile devices have been prioritized in the last few years. The post Audio Content and Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing Engineering Mobile Resources 88

ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. It tasked our agency with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge.

B2B 156

B2B Journalism Enterprise LinkedIn 156

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Prohibition

MARCH 1, 2024

With the rise of AI-powered search engines, there is now a secret weapon: a research assistant that streamlines results for quick and effective story telling. AI search engines go beyond basic keyword matching by analysing context among other factors to give relevant insights you might have missed. What’s worse? They can all differ.

Engineering 62

Engineering B2C Fashion Trends 62

Frederik Vincx

JULY 25, 2023

And later creating an inbound sales engine via content marketing and conversion optimization. We had spotted the business opportunity in the communication agencies that we worked at. From there, we kept co-creating with other communication agencies and in-house teams. They became our first clients.

Software 78

Software Banking Resources Government 78

5W PR

DECEMBER 21, 2022

Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers. The post Promoting a Business on the Right Platforms appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

Agility PR Solutions

JANUARY 23, 2020

I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves writing everything from articles […]. I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount.

SEO 106

SEO Engineering B2B Digital PR 106

Stephen Waddington

NOVEMBER 25, 2021

we’ve recorded many of these stories through work for the Government Communication Service, NHS, and with agency and in-house clients. published a report about the huge number of public relations agencies that were launched during successive lockdowns. At Wadds Inc. In May 2021 Wadds Inc. I can’t wait to get started.

Community 146

Community Government Engineering Training 146

5W PR

AUGUST 30, 2021

Search Engine Optimization. Another core piece of the marketing success equation is optimizing the website for search engines. Utilizing search engine optimization is what helps companies appear higher on the search engine result pages.

Brand 88

Brand Branding Engineering Web 88

Wadds Inc.

JUNE 19, 2023

There is also the need to engage with machines called prompt engineering which is the task of writing AI instructions. It was slow to adapt to the internet, search engine optimisation, and social media. The adoption of AI by public relations in practice Public relations does not have a good track record when adopting new technology.

Publicity 105

Publicity Policies Training Engineering 105

Ronn Torossian

SEPTEMBER 24, 2018

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal.

Publicity 309

Publicity Engineering Education Pitching 309

Wadds Inc.

MARCH 2, 2023

In that period we've seen the invention of the television, jet engine, space travel, the internet, and the computer. Today progressive agencies and in-house teams make the case for alternative formats of content and channels to engage with audiences or publics. The press release is often reverse engineered into social forms of media.

Engineering 98

Engineering Television Travel Financial 98

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. .

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. ” Twitter enables you to search colleagues, companies of all sizes, agencies, consultancies, well-known people, research topic keywords or hashtags to find conversations about breaking news, interests, and business topics on just about any subject.

Twitter 208

Twitter Software Retail Agency 208