Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Video Analysis. And now onward with this month’s PR tech sum 1.

Survey 146

Survey Software B2B Pitching 146

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Radio 59

Radio Pinterest Television Government 59

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

5W PR

NOVEMBER 2, 2023

These technologies are being leveraged to transform various aspects of gaming and betting. This real-time data analysis empowers players to make dynamic bets while a sporting event is in progress, adding a new dimension to sports wagering. The event showcased key gaming trends that will shape the industry in the future.

Trends 78

Trends Sports Advertising Advertising 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Articles are categorized under interesting topics, such as “Actionable Analysis,” “Analyzing Customer Data,” and “Digital Leaders,” to name a few.

Advertising 322

Advertising Advertising Privacy Television 322

Wadds Inc.

FEBRUARY 15, 2023

But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

Internal 62

Internal International Communications How To 62

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 63

Internal International Data Media 63

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. And if you’re looking to create your own podcast, then Prohibition is the agency for you! Struggling to make your B2B marketing ‘sexy’?

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Here’s a roundup of other news and links from the world of PR technology. Case in point? Image credit: Backlinko home page.

SEO 132

SEO Content Marketing Marketing Software 132

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This analysis is based on survey data supplied by practitioners. This data in each case has been collected by a third-party research agency. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

Agency 60

Agency How To Data-Driven PR Data 60

NewsWhip

OCTOBER 23, 2020

David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia , partnered with us to solve several communication challenges for a very large technology client who is transforming digital entertainment across SE Asia. . What is your approach today and where do you see that evolving? .

Local 78

Local Analysis Measurement Data 78

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. While Twitter data has well-known, well-documented biases , it’s still far more open for analysis than other social networks.

Twitter 87

Twitter Social Media Media Analysis 87

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. Aren’t word clouds great? What stands out here?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?

How To 104

How To Fashion Banking Industry 104

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. It was high on the agenda of this year’s BledCom , the international public relations research symposium. AI has become a catch all term to describe technology that simplifies a task for a human being. All professions are being impacted by technology.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 118

Technology System Tools Government 118

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This analysis is based on survey data supplied by practitioners. This data in each case has been collected by a third-party research agency. To communicate effectively across a full range of platforms and technologies.

Publicity 72

Publicity Ethics Training Education 72

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Unpacking the Challenge: How to Help Marketers Understand & Apply AI.

Case Study 92

Case Study Study Brand Branding 92

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. As a global news agency, it operates in more than 235 locations across 94 countries. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. News website.

Financial 52

Financial Media Analytics Data 52

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. 7) Press releases, oh, press releases. Talk to Us !

Survey 102

Survey Report Media B2B 102

Cision

JULY 28, 2016

PadillaCRT has defined health as a strategic growth area for the agency. I am based out of New York, but we have offices located from coast-to-coast, where our expert health team has deep experience in pharmaceuticals, healthcare systems, medical devices and health care technology. How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Mindful Marketing

DECEMBER 17, 2015

Her technology and business articles have appeared in the New York Times, Information Week , and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects. Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency.

Communications 50

Communications Marketing Internal International 50

Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. The post How Important is Fake News?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

PRSay

NOVEMBER 10, 2016

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).

Television 77

Television Sports Web Advertising 77

Solo PR Pro

DECEMBER 22, 2020

The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Conversations also shined a spotlight on how agency leaders can spur innovation amid challenging times as well as inspire progress and spark growth. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Shift Communications

AUGUST 8, 2016

No client or company wants their private sales data being shown publicly; the Demo Account lets us showcase our eCommerce analysis skills without breaking confidentiality agreements. Even if we’re just training internally at our companies, we may have many different accounts and features. Vice President, Marketing Technology.

Analytics 0

Analytics Google Data-Driven PR Training 0

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93