Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. But for all the hype, there truly is no substitute for manual research and human analysis. Yet, many PR teams look for technology shortcuts. Journalists are very busy, so giving them relevant information is key to PR success.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Software Media Analytics 397

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Example of video recognition technology. Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what?

Training 399

Training Video Analysis Data 399

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

Agency 117

Agency SEO Groups Energy 117

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). Analysis: A 19% difference is a pretty wide gap.

Technology 125

Technology Study Communications Survey 125

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. The post Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers appeared first on Bianchi PR. Companies Lag Europeans on ESG Reporting.

Automotive 97

Automotive Technology Communications Mobile 97

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Absolutely no critical analysis is happening.

Technology 84

Technology Social Media Tools Trends 84

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. On the Media.

Sports 332

Sports Radio Retail Advertising 332

5W PR

JUNE 13, 2023

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Virtual Try-On and Augmented Reality AI-based virtual try-on and augmented reality (AR) technologies have become increasingly popular in the beauty industry.

Analysis 88

Analysis Customer Service Data Trends 88

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 91

Agency Trends Marketing Survey 91

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. To learn more, visit [link]. .

Study 170

Study Brand Branding B2C 170

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Showcase products that push boundaries and demonstrate a brand’s commitment to cutting-edge technology.

How To 78

How To Analysis Resources Trends 78

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all.

Technology 65

Technology Marketing Tools Google 65

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Shift Communications

DECEMBER 12, 2016

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool. Vice President, Marketing Technology. Are there conditions which might make it true? Christopher S.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Stern + Associates

AUGUST 8, 2022

“Though the vast majority of intrusions are of unpatched systems, some adversaries use so-called Zero-Day Vulnerabilities (ZDV) – yet-to-be-discovered openings in a system that are highly valued by intelligence agencies and sophisticated actors in countries like Russia and China,” Painter explains. Is Your Organization Ready?

Analysis 62

Analysis Government System Policies 62

Shift Communications

JANUARY 31, 2017

We examined thousands of news stories from 2016, from fake sites and credible news outlets to benchmark the impact of fake news on our behaviors with machine learning technology. Vice President, Marketing Technology. What makes it so potent? Here’s what we found: Key Findings. First, algorithms are in charge. Christopher S.

Analysis 60

Analysis Data Facebook Training 60

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. and other players while staying clear of geopolitical sensitivities.

Leadership 69

Leadership Biotechnology Policies Local 69

Landis PR

FEBRUARY 5, 2024

AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis.

Publicity 59

Publicity Privacy YouTube Analysis 59

5W PR

JULY 5, 2023

With new technologies, data is continuously being generated, requiring agile analytics processes. Addressing data integrity issues during analysis is crucial. Real-time analysis of vast amounts of data enables companies to identify potential security threats and take proactive measures to prevent damage.

Big Data 78

Big Data Analytics Data Analysis 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Their spokespeople do not have unique insight.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Their spokespeople do not have unique insight.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How do you solve the problem of machine-generated sentiment analysis gone awry? How does it go wrong?

Analysis 60

Analysis How To Data Analytics 60

5W PR

NOVEMBER 2, 2023

These technologies are being leveraged to transform various aspects of gaming and betting. This real-time data analysis empowers players to make dynamic bets while a sporting event is in progress, adding a new dimension to sports wagering. One remarkable example comes from Soft2Bet, which introduced “Motivational Engineering.”

Trends 78

Trends Sports Advertising Advertising 78

Sword and the Script

DECEMBER 28, 2021

Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 48: Dr. Tim Furche.

Blogging 131

Blogging Software Google Content Marketing 131

Mindful Marketing

JANUARY 14, 2016

.” As PR becomes vital again, so too does better analysis of its ROI. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time. One issue that we still see with agencies is their hesitance to invest in software unless they can bill it back to the client.

Agency 50

Agency Analysis Analytics Tools 50

5W PR

SEPTEMBER 28, 2023

Post campaign analysis After the campaign concludes, conduct a thorough analysis to evaluate its effectiveness against the set objectives. Stay updated on emerging trends, platforms, and technologies to stay ahead of the curve and adapt the strategies accordingly. Analyze metrics such as reach, engagement, and conversions.

Media 78

Media Advertising Advertising Analysis 78

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Technology helps it scale. Yet many agencies have added capabilities in content marketing, digital content creation and brand journalism that can amplify earned media or add to its impact through shareable content.

Mobile 100

Mobile SEO Reputation Web 100

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

Technology 60

Technology Local Transportation Leadership 60

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. He’s the CEO of marketing transformation agency Brilliant Noise. Bain & Company has signed a services agreement with OpenAI.

Tools 98

Tools Writing Pitching Web 98

5W PR

JANUARY 8, 2024

Trends can emerge and fade͏ away quickly, influenced by factors such as celebrity endorsements, cultural shifts, and technological advancemen͏ts. Market research ͏and trend analysis In the initial stages of planning, conducting thorough market rese͏arch and trend analysis͏ is paramount.͏

Trends 78

Trends Product Launch Consumer Analysis 78

Cision

AUGUST 23, 2017

One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner. However, for better results, you should use a blend of free and paid sentiment analysis tools. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251