Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. If the image is to go into print, it needs to be at least 1MB.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and.

Automotive 77

Automotive Media Report Print 77

Shift Communications

JANUARY 20, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising.

Marketing 60

Marketing Privacy Big Data Technology 60

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Maxim Behar

MARCH 11, 2021

had to organize an opening ceremony for the first Radisson Hotel in Bulgaria and it was a real high-profile event for Sofia. In 1999, I gave an interview for a then startup online edition and said that print media are apparently becoming history and I don’t believe they would last for another twenty years.

Newspapers 52

Newspapers Hotels Media Advertising 52

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. Know a PR, marketing or sales leader with compelling ideas fit for print? I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. Eighteen years and counting here – still loving it!”

Measurement 60

Measurement Course Advertising Advertising 60

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

JULY 7, 2015

The producers interviewed Davis about his work and at the end, he says, they casually asked if he ever heard of a legendary shark of the bayous called the Rooken. Mr. Davis told NPR a member of the film crew asked him let a shark bite him because the event “would be so exciting.”. “And I said, ‘No, of course not. .

Storytelling 60

Storytelling Film Interviews Policies 60

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising. – pay per click advertising. Boots on the ground interviews with PR, marketing, sales leaders.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Mindful Marketing

SEPTEMBER 11, 2015

At the same time, we feel we have some of the leading perks in the business – no set vacation schedule, free tickets to concerts and sporting events, ability to work remotely, free lunches, and more. (3) 3) You specialize in technology. What have been some of your favorite clients over the years? 8) Favorite movie? Hands-down, Star Wars.

Marketing 50

Marketing Wireless Software Journalism 50

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. This is Part 2 of a two-post series.

How To 76

How To Pitching Local Interviews 76

Waxing UnLyrical

JULY 18, 2012

Jeff and I started chatting about the event, the food and our experience so far and I asked him what his role was. That’s what’s going to distinguish you and get you the opportunity for what essentially amounts to free advertising. His answer: a Food Truck Advisor. A variety of different ways. Image: Courtesy Jamie R.

Writing 94

Writing Interviews Industry Pitching 94

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. And that’s how G2Planet got started in creating technology platforms to manage marketing events. His first client came in 2002.

Industry 71

Industry Marketing Enterprise Mobile 71

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia.

Blogging 73

Blogging Twitter Facebook Measurement 73

Bad Pitch Blog

MAY 23, 2007

A "story idea" that defies everything you have ever known about what actually gets written in a print publication? I write from the corporate side, in-store marketing, promotions, advertising, financial results. I write from the corporate side, in-store marketing, promotions, advertising, financial results. Please help.

Pitching 40

Pitching Construction Exercises Retail 40

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Advertising was extremely expensive.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Sources: Crunchbase , DM News ). 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Instead, you must determine where you will get the most results and focus on that instead.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing.

Media 97

Media B2B Groups Conference 97

MaccaPR

JULY 27, 2016

The result is a “Lumberjacked Lumbersexuals” campaign – combining online video content, a dash of social media and PR, and event marketing – that we here at the MaccaPR blog have grown to love. So we agreed: 'Let’s go beyond what the client wants at the event, and make more than just a sponsorship out of it,’" adds White.

Marketing 48

Marketing Video Consumer Agency 48

Maxim Behar

SEPTEMBER 4, 2023

There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. Just because advertisers have backed away from the podcast host and terminated their contracts with him doesn't mean the world has ended. The interview was published in "24 hours"

Social Media 52

Social Media Media Writing Web 52

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I amassed an amazing experience from all the Polish events that were very symbolic for following communism and the centralized economy. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

Bad Pitch Blog

JULY 8, 2008

On top of that, smaller companies feel they don’t need advertising; they need PR for “earned” (free) media. BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media?

Print 43

Print Pitching Twitter Advertising 43

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. This program does for podcasts, what native ads have done for online print. In more recent shows, Mr. Rose begins with a monologue that’s something of a montage mixing current events, popular culture and marketing.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. It’s thinking about it and trying to put events in full context — and that all takes time.”. Do research, have time, and don’t do a 45-minute interview and run out. “It’s a question of figuring out what the story is. A native of Greenville, S.C., Newhouse School.

Journalism 120

Journalism Conference Internal International 120

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Raf recently also got interviewed about this in the Wag The Dog Podcast. How about the communication for your next corporate event? It is a challenge to keep up. Everyone wants a piece of the cake.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. 1) How did you get started in PR? “I’m

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60