Communications Conversations

JUNE 4, 2015

In this episode of the Talking Points Podcast, Kevin and I discuss Mary Meeker’s Internet Trends Report, KFC’s new Twitter strategy, and why everyone should throw their current crisis communications plans in the trash. “2015 Internet Trends Report” [link]. SHOW NOTES – June 4, 2015.

Mobile 60

Mobile Crisis Communications Crisis Trends 60

NewsWhip

APRIL 14, 2020

Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As we’re all learning, there is no playbook for the crisis we are facing. But Zach and his team are utilizing leading-edge technology and analytics to find the trends. How do you approach that differently?

Data 148

Data Public Affairs Crisis Analytics 148

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”. Advertising trusted less and less and PR and earned media are seen as more credible.”.

Communications 122

Communications Crisis Internal International 122

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. What are the latest PR Trends? One of the biggest trends we’re seeing is a shift towards Opinion articles.

Agency 79

Agency Marketing Media SEO 79

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising Data LinkedIn 150

Deirdre Breakenridge

SEPTEMBER 6, 2016

This class is unlike others in PR, Marketing, and even Advertising classes. It’s a constant prep, and the level of engagement, currency in topics and trends, and expectations students and the community have of you is huge. Karen is also the author of A Roadmap For Teaching Social Media published in August 2016.

Social Media 150

Social Media Exercises Media Resources 150

Burrelles Fresh Ideas

MAY 23, 2023

Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options. This trend is expected to continue, with more solo travel options and accommodations catering to the solo traveler.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

JUNE 15, 2017

This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations. For those preparing to make the leap, it is important to write well, multitask, and be consumed with a variety of topics: pop culture, politics, media trends, and beyond. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

JANUARY 5, 2016

The audience kills advertising. In 2016, marketers will absolutely need to get better at native advertising as well as explore new ways of generating top of the funnel awareness – from sponsored podcasts and influencer partnerships with bloggers, vloggers and Instagrammers through to a renewed commitment to experiential activity.”.

Banking 60

Banking Marketing Wireless Advertising 60

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MAY 15, 2018

DeleteFacebook quickly became a trending topic. Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. Starbucks’ solution to a venti problem.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

OCTOBER 25, 2017

This type of planning includes making sure that your team is communicating well internally, too. “If A new era of crisis communication is upon us. The PESO Model and a Data-Driven Approach to Communications. Raskopf says social media has inspired Dunkin’ Brands to incorporate popular internet trends into their campaigns.

Social Media 119

Social Media Conference Media Corporate 119

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. This remains true for me.

Education 107

Education Course Nonprofit Resources 107

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

JANUARY 21, 2017

In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. I believe a major trend in marketing this year will be the degree of confidence in analytics.

Social Media 60

Social Media Crisis Marketing Media 60

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Many PR students minor in related fields like marketing or advertising. At Texas Tech University, it’s nearly $18,0000 and as high as $35,000 at the University of Texas at Austin.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 6) 4 Big Media Trends that have Upended PR and Marketing.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

MAY 15, 2020

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. We could possibly all do with a drink, or three, after that PR crisis. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. We could possibly all do with a drink, or three, after that PR crisis. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned.

Crisis 62

Crisis Government Social Media Reputation 62

Waxing UnLyrical

OCTOBER 17, 2011

1 trending topic on twitter across two days for “Arrggghhh” and “#breakup”. While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly? Share of Voice reached 55%. Positive sentiment doubled. #1

Publicity 87

Publicity Banking YouTube Social Media 87

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 192

Writing Communications Marketing B2B 192

Shift Communications

SEPTEMBER 26, 2014

People trust online reviews and peer recommendations more than advertising and brand content. In fact, Nielsen found that a whopping 92 percent of consumers world-wide say they trust word-of-mouth and recommendations from friends and family over all other forms of advertising. Make your customers happy. What does this tell us?

Reputation 137

Reputation Brand Branding Customer Service 137

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 12) Emotion in crisis communications works. 21) The sinking confidence of social advertising metrics. With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%.”.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Sword and the Script

NOVEMBER 12, 2019

Task someone on the team with tracking these sites, reviewing them periodically and report on new reviews and trends. The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Here are some other suggestions: Monitor these sites regularly. Funding: $25.1

Software 17

Software B2B Marketing Data 17

Communications Conversations

MAY 3, 2017

What’s the biggest trends you’re seeing in social media when it comes to health care marketing right now? Surprisingly, live video seems to be an emerging trend in healthcare. Influencer marketing is another trend that’s gaining traction in medical communities. They’re getting a heck of a deal.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. CisionOne launches in the US.

Employee 135

Employee Software Survey Tools 135

Shift Communications

JANUARY 26, 2017

Apps such as Tango, WhatsApp (now a part of Facebook), Line, Kik, WeChat, Path, and others provide a friends circle without the “pollution” of commercial advertising that fills up Facebook news feeds. These are large macro trends, not imminent changes, and brands will have a few years to make changes.

Facebook 60

Facebook Instagram YouTube Social Media 60

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

JANUARY 31, 2024

This involves the team staying abreast of industry trends, competitor activities, and the technological landscape. Be ready to adjust strategies based on industry trends, market changes, and emerging technologies. Clear communication about compliance efforts helps build trust with customers, investors, and regulatory authorities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

OCTOBER 31, 2017

Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. This gives you the opportunity to launch your crisis communications plan if necessary. Another reason to shift your thinking?

Measurement 65

Measurement Media System Small Business 65

Cision

JULY 5, 2016

If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team. Ideally, completing an internship with a company that can introduce you to numerous facets of marketing would be a great introduction.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Breaking news and trending topics can also be leveraged to generate interest. Earned media is the lifeblood of media relations, a core component of public relations.

Pitching 40

Pitching Writing Engineering Wikipedia 40