Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Brand Branding 202

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise. Here are two practical examples of using real-time data to react and pivot to media trends.

Crisis 464

Crisis Publicity Exercises Financial 464

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

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Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. For PR teams, this means a whole new playground for getting the word out. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Advertising Advertising Publicity Video 130

Agility PR Solutions

NOVEMBER 10, 2020

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. Consequently, the consumers’ growing […].

Trends 157

Trends Industry Marketing Financial 157

Business Wire

APRIL 17, 2024

It begins with thoroughly analyzing your target audience, market trends, and competitors. Just as important as email, social media, and advertising, is the press release. Developing a marketing strategy is a multifaceted process that requires careful planning and consideration.

How To 289

How To Advertising Advertising Measurement 289

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

As a thought leader, your goal is to provide authentic insights into industry trends and business. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Minimize self-promotion . Current events and timely coverage.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Here’s a roundup of some top advertising and marketing podcasts. The golden rule of public relations is to stay current and relevant. and beyond. AdExchanger Social Distancing With Friends.

Marketing 306

Marketing Advertising Advertising Industry 306

Agility PR Solutions

JANUARY 5, 2022

New global research from dentsu international and Microsoft Advertising shows that in the next 12 months, 59 percent of consumers worldwide intend to start boycotting brands who don’t take action on […].

Advertising 164

Advertising Advertising Brand Branding 164

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Capitalize on recent trends. PR pros have been “newsjacking” for decades but it wasn’t until 2011 that David Meerman Scott penned the term.

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Pitching Case Study Leadership Data 333

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. The platform is now offering new advertising options, making it easier to reach specific customer segments. with bigger impact.

Social Media 156

Social Media Trends Media Instagram 156

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. These media placements also provide a third-party endorsement for an organization’s message — something that owned media does not achieve.

Media Relations 197

Media Relations Trends Media Newspapers 197

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

Trends 128

Trends Pitching Twitter Nonprofit 128

Onclusive

MARCH 21, 2018

Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. PR is typically responsible for social sharing and media outreach, but marketing can power that content through paid opportunities and email marketing.

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

NOVEMBER 29, 2024

Alcohol advertising, while a lucrative avenue for many brands, is a heavily regulated industry. Alcohol advertising presents a unique set of challenges and opportunities. By prioritizing public health and safety, alcohol advertisers can contribute to a more responsible and sustainable industry.

Advertising 78

Advertising Advertising Guidelines Television 78

PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 A separate Forbes analysis found that consumers often have negative reactions to AI-generated content, and many (especially Millennials and Gen Z) can easily spot it in advertisements, email copy, social media posts, and calls to action.

Trends 97

Trends Brand Branding Publicity 97

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You secretly hope you’ve been shadowbanned on Twitter.

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

JULY 10, 2020

Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. The PR Week. Happy listening!

Sports 332

Sports Radio Retail Advertising 332

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. The four PR trends for 2017.

Trends 120

Trends Leadership Small Business Analytics 120

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. In big ways (social media advertising inventory and ROI) and in smaller ways (is Zoom now a social media network?). Those are just a few of the early trends I’m seeing during the outbreak.

Social Media 169

Social Media Trends Media LinkedIn 169

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Traditional Trend Piece. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. What does this mean for digital advertising? But there are many types of content that build credibility and leadership as part of a strategic PR program.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Unlike digital advertising, turning on the “PR spigot” won’t instantly increase sales. Gain an edge over competitors.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. . The acronyms alone are daunting.

Conference 319

Conference Privacy Twitter Leadership 319

Deirdre Breakenridge

DECEMBER 18, 2017

The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist. Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Where would you respond?

Case Study 224

Case Study Trends Instagram Social Media 224

ImPRessions - Crenshaw Communications

JUNE 23, 2020

If it’s an article about trends, it must contain a surprise factor and/or tell readers something they don’t already know. One of our best and most widely read executive bylines started with a reference to the executive’s young daughter and her reaction to a digital advertising video slogan.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Cision

APRIL 26, 2017

RISING 2017 MEDIA TRENDS. Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Another key media trend Cision uncovered was that journalists need PR pros to provide more multimedia content.

Infographics 266

Infographics Brand Branding Video 266

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Analysis 278

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. Polls to gauge where followers stand on industry trends or common obstacles. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

Agility PR Solutions

SEPTEMBER 30, 2024

This isn’t just a passing trend; it’s becoming a cornerstone of modern media strategy. When a company embraces a genuine purpose, it doesn’t just advertise—it creates stories that resonate […] The post How purpose-driven marketing generates sustainable earned media appeared first on Agility PR Solutions.

Marketing 180

Marketing Media Advertising Advertising 180