ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). Small steps lead to larger strides.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

Beyond PR

OCTOBER 11, 2016

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners. Frequently small business owners can’t tell you which of their efforts helped bring in the business.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

NewsWhip

SEPTEMBER 12, 2023

NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. Small-Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social.

Enterprise 78

Enterprise Small Business Software Crisis 78

PR Fuel

MAY 5, 2022

You may want to make a news release for your small business if your business was recently involved with a local event, such as a charity run. Or, if your business recently changed hours of operation, then you may want to make a news release. The Importance of PR to Small Businesses.

Small Business 101

Small Business Comparison Writing Reputation 101

NewsWhip

JUNE 14, 2023

Leader in Social Media Monitoring Users Love Us Leader in Media Monitoring Of course, we wouldn’t have those badges without the reviews from our trusted partners, who had the following to say about NewsWhip: “In today’s modern communications landscape, too many people are still focused on raw output/volume of media.

Leadership 78

Leadership Software Customer Service Small Business 78

Critical Mention

MAY 7, 2020

COVID-19 has altered the way we all communicate with one another for the time being. . People have shifted to social media communication on sites like Twitter and Facebook. People have shifted to social media communication on sites like Twitter and Facebook. Priscilla Osorio.

Media 113

Media Radio Television Sports 113

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but I’m sorry…what?

Real Estate 52

Real Estate Small Business Local Reputation 52

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. There’s no magic wand that does the hard work for anyone. Account Manager, Marketing Technology.

Marketing 144

Marketing Advertising Advertising Small Business 144

ImPRessions - Crenshaw Communications

JULY 16, 2019

Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . It’s important that companies offer multiple packages for customers to choose from – whether its for an individual, small business looking to scale or an already large company. PR tips for cybersecurity companies.

Company 213

Company Case Study Airlines Study 213

Deirdre Breakenridge

DECEMBER 12, 2017

During a recent panel discussion , “ Our Duty is to Guide People to Real News and to Discern What’s Fake ” panelist Peter Himler , Founder of Flatiron Communications LLC said, “You need to follow editors on TweetDeck. It took a year, but I joined a full-service advertising and public relations agency. Using Twitter makes me smarter.

Twitter 208

Twitter Software Retail Agency 208

PR Fuel

OCTOBER 26, 2021

As you build a reputation as an authority in your field, you’ll be able to communicate the value proposition of your products and services. Your message can be communicated via newspaper articles, the radio, social media networks, and more. You can use your press release to establish a reputation as an expert in your field.

Writing 103

Writing Consumer Small Business Reputation 103

5W PR

APRIL 22, 2019

For example, a business offering graphic design solutions to marketing agencies would focus primarily on B2B marketing. Let’s break down ways to optimize consumer communications for both marketing approaches. Business to Business Marketing Best Practices. Marketing to other businesses presents a unique set of challenges.

Consumer 60

Consumer B2C Brand Branding 60

Masters in Communications

APRIL 22, 2019

Is it advertising and promotion? Most of all, though, marketing is communication. From what you develop to how you promote it, understanding how to communicate your message is a critical factor in your success. What is Marketing as Communication? Are you selling office products to small businesses?

Communications 40

Communications Marketing Advertising Advertising 40

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Think of your community when podcasting instead of focusing solely on promotion. This affords businesses the opportunity to interact with its community in real-time. Be sure to advertise this before the event.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

OCTOBER 24, 2019

Not only will this allow businesses to provide better and more optimized customer service, but it will also encourage business owners and page managers to spend more time on the social networking platform as well as spend more marketing budget on advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

PRSay

DECEMBER 1, 2017

The trending communications strategies were what my clients really needed, right? In that moment, it became clear that it was my responsibility to educate my clients about the history and value of public relations as a strategic communications process that builds and strengthens — must-have — relationships with key publics.

Nonprofit 102

Nonprofit Education Study Small Business 102

Reputation Us

NOVEMBER 15, 2021

The most common include: Liability insurance: Most business liability insurance policies include coverage for libel or slander lawsuits and advertising injury, which could occur from false or offensive information in marketing materials. These are often related to the personal and advertising injury coverage portion of a policy.

Insurance 97

Insurance Insurance Exercises Reputation 97

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Many PR students minor in related fields like marketing or advertising. Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. At the same time, with an extremely dynamic and involved public, communication professionals realize that social media activity is 24/7.

Social Media 0

Social Media Education Media Training 0

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. They crave genuine interactions and brands that align with their values.

Social Media 86

Social Media Media Mobile SEO 86

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Appreciation.

Small Business 75

Small Business Advertising Advertising SEO 75

Doctor Spin

APRIL 5, 2023

At its core, PR is all about building trust with your audience through strategic communication. It can help you capture attention, earn loyalty, and scale your business for long-term success. PR campaigns can help B2B organisations communicate more effectively with their customers and build a stronger bond with them.

B2B 52

B2B Strategy eBook Small Business 52

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. I do a lot of crisis communications, and content production. My niche is still media relations.

Meeting 131

Meeting Radio Sports Telecommunications 131

Shift Communications

SEPTEMBER 13, 2017

Take small business lending, for example. Consider in-app advertising to fintech/finserv related sites. Given mobile’s key role in shadow banking, leveraging advertising inventory for related apps and sites can put your brand in front of the right audience. Mary McGuire. Account Manager.

Banking 79

Banking Financial Advertising Advertising 79

Cision

JANUARY 13, 2017

Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level.

Local 120

Local Radio Community Tools 120

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return.

Tourism 118

Tourism Fashion Travel Retail 118

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. We’ve also added an education arm to the business when we launched Jelly Academy ! Until next time!

Agency 79

Agency Marketing Media SEO 79

Solo PR Pro

JUNE 6, 2017

Below are a few takeaways for communication professionals. Be prepared to mobilize your communications strategies. Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. Google + Facebook accounted for 85% (and rising) of internet advertising growth.

Trends 49

Trends Mobile Video B2C 49

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. TigerGraph made its graph technology free for use by researchers working to prevent the spread of the coronavirus.

Healthcare 52

Healthcare Small Business Resources Data 52

Garrett Public Relations

JULY 3, 2021

Oatly has been both praised and criticized for its approach to advertising and marketing. I’ve been an admirer of the Swedish oat milk brand for a while now. No, I’m not a customer of theirs, but I appreciate how they do things differently. It must be doing something right, with […].

Marketing 70

Marketing Advertising Advertising Brand 70

Public Relations Sydney

SEPTEMBER 8, 2014

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you. Contact us today.

eBook 84

eBook Agency Advertising Advertising 84

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Advertising Week. PR Couture.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. Additionally, businesses tend to use very specific keywords when talking about their products, and adding those keywords that relate to the company means the press release can be even more optimized for search engine results pages. . A press release should be only one page.

Engineering 128

Engineering Writing Social Media Tools 128

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. No wonder then, that this communications technique has been used to inspire, engage and convert audiences for years. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48