Amazon highlights small businesses with ‘Storefronts’

PR Daily

Amazon is thinking small for a change. small and medium-sized businesses, and learn more about profiled businesses through featured videos and stories. business owner featured in the national TV ad. “We

2019 Marketing Strategies for Small Business Owners

Critical Mention

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. If you’re a small business owner, these can be tougher to achieve. Take advantage of Google My Business. Promote your business on Instagram.

Report: Small businesses plan to double-down on Facebook

PR Daily

That’s because there are few alternatives for small-business owners looking to get their products and services in front of the platform’s immense user base. shows that most business owners plan to expand their Facebook spending.

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

So how can you get some of that transformational juice for your own B2B small business or larger company? By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals.

9 of 10 small businesses will boost ad spending in 2019

Agility PR Solutions

Nearly all small businesses (91 percent) plan to invest more in advertising in 2019, according to a new survey from business news and how-to website The Manifest. Increased spending on advertising will help small businesses spread brand awareness […].

It’s Small Business Week—3 tips to boost marketing strategy

Agility PR Solutions

For small businesses, marketing your brand can seem like a daunting challenge in the face of a competitive market. While new companies often don’t have the advertising budget of larger competitors, there are tools available that can help brands maximize their exposure.

Facebook connects with small business users through a series of boot camps

PR Daily

Among those are 30 million small businesses with an established Facebook presence. However, the company had made virtually no effort to connect with small businesses. Of the 30 million small businesses maintaining pages, only 1 million were buying ads.

Infographic: Why content marketing is a must for your small business

PR Daily

If you could conjure something to buoy your business, would you? Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. How can you turn that little blog of yours into a business-boosting hotspot?

5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners.

I Can’t Use National Media

Mora Communications

Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? Are there other similar types of businesses or professionals that you can help weave into your story to give it a broader appeal?

A Small Business’ Guide to Beginning Influencer Marketing

GroupHigh

As a small business, you are probably marketing through social media, content, or Google’s Pay-Per-Click. Well, are you aware that your advertising methods could yield more fruit if you tried influencer marketing? 1) Think Small And Influential.

The Public Relations Grand Slam

Mora Communications

There are times when, what you think will be a small piece will turn into a major article or TV segment. Not long ago I worked with a small, struggling company that barely made enough to stay. Still, although they were unable to take full advantage, it did launch their business.

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks??

Cision

Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Best Practices Featured Small Business Marketing strategic plan reviewLook, I don’t want to put you in panic mode, but December 31 is racing towards us at warp speed.

How to Easily Boost Your B2B PR with Native Advertising

B2B PR Sense

One tool that has picked up surprising momentum in the marketing industry is native advertising. How does native advertising fit into your marketing toolkit? What Is Native Advertising? Native Advertising - A Friend or Foe of B2B PR?

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A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. Find out everything you need to know about using paid ads to promote your small business.

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

But that’s not how this local business gets most of its leads, according to the owner George Roberts. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention.

How To Grow Your Facebook Community

Waxing UnLyrical

They are a service business. It is a new business with no name recognition apart from the founders… and that too, just in their industry. So why doesn’t the business have more fans?

The Essential Components of Your Video Marketing Strategy

ReimaginePR

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube.

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Google’s Primer App – Quick Lessons on PR and Marketing

Shift Communications

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be.

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Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. So how do other small businesses master this art? For example, let’s say you’re putting together a calendar for your business as a life coach.

Nine ways to use public relations to grow your business.

Prohibition

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. A good question, and one that has plagued the mind of many business owners and decision makers for years… often with little sign of a solution.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business) , released today, is an annual survey of how Australian consumers and businesses use social media.

State of Social Q1 2015: 40% of Facebook users are mobile-only

Shift Communications

The blue line indicates their growth rate, which ticked upwards a small amount from Q4 2014. With 17% of Google’s search volume, could your business afford not to check? Facebook wants businesses to pay to be seen. Advertising Facebook Marketing Metrics Social Media

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Twitter: Social Ads at Volume are at Odds with Conversation

Sword and the Script

Yet a more important questions remains: Even if successful, will more conversation attract more users, advertisers, ad volume and therefore remedy the platform’s monetization woes? LinkedIn has positioned itself as elite, a premier network for business. by Frank Strong. “We’ve

Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Small Businesses and SEO: What You Need to Know.

YouTube helps small-scale marketers with video ads

PR Daily

YouTube is making it easier for small business advertisers with low budgets to make commercials. The app gives small businesses free templates, music options and editing software to create their own videos.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago).

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

We focus on working with non-profits, small businesses, women CEOs and business owners. AirPR: With PR as a focus, you have included marketing and advertising into your agency. “Nail the elevator pitch.”.

It’s a Mad Mad (Men) World

Waxing UnLyrical

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. CBS’s Interactive Business Network (BNET) has been closely tracking ad agency layoffs.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

Native Advertising Proves Its Worth. Having had my finger on the pulse of native advertising most of this decade, we're seeing major long-form sponsored content adoption from PR professionals. Embrace the power of native advertising as publishers seek new revenue opportunities.

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Mailchimp unveils funky new branding

PR Daily

We’ve come a long way since then, growing beyond email to a leading marketing platform for small business. with a fresh look that shows all the ways we help small businesses grow. Your business was born for this,” Mailchimp’s website now proclaims.

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How much should you spend on content marketing?

PR Daily

Business 2 Community features a Point Visible infographic that sheds light on this thorny financial decision that almost every organization must address. How much should you spend on content marketing?

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . The media benefit of such studies is invaluable to a tech-specific business, but do not get lost in the weeds. It’s not just the U.S.

How to Increase Your Press Release Readership by 80% [Free Video Tutorial]

B2B PR Sense

Even some B2B small business owners understand the importance of including visual aids, such as infographics, as well as background information, pithy quotes, and internal links. Did you know that 80% of Americans never read past a headline?

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How to nail your next Instagram campaign

PR Daily

With advertising income on Instagram on track to reach almost 11 billion dollars, it seems almost a no-brainer for any small business to at least consider running an Instagram campaign. Advertising is more than just about black and white data.

How to Leverage Emotions to Boost Digital PR

Cision

Emotional intelligence drives consumer culture which influences your business strategy. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business.

Guest Post: How Twitter Became My Platform of Choice

PR Expanded

” Twitter enables you to search colleagues, companies of all sizes, agencies, consultancies, well-known people, research topic keywords or hashtags to find conversations about breaking news, interests, and business topics on just about any subject.