Communicating Your Brand Amongst Spring Cleaning
Ronn Torossian
MARCH 18, 2023
Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.
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Ronn Torossian
MARCH 18, 2023
Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.
HMA Public Relations
AUGUST 15, 2023
While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.
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ImPRessions - Crenshaw Communications
MAY 22, 2023
Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.
PRSay
SEPTEMBER 16, 2021
As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. Many will begin to realize the need to shift from paid media to shared media and from advertising to organic engagement. Smith, M.S. ,
Mindful Marketing
MAY 21, 2023
By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. So, h ave two widely broadcast religion-related campaigns changed an age-old mass communication commandment? Do the #StandUp spots really represent religious advertising? of the U.S.
ImPRessions - Crenshaw Communications
JANUARY 3, 2023
The listing calls us “longtime tech PR pros whose brainy clients power the back-end of the internet, cloud, streaming, and advertising.” The post Crenshaw Communications Honored As Top Tech PR Firm appeared first on Crenshaw Communications. ” Well said.
Cision
JUNE 12, 2017
Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.
ImPRessions - Crenshaw Communications
FEBRUARY 27, 2023
Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.
Reputation Us
FEBRUARY 7, 2023
Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Successful businesses consider the “three Cs: 1) COMMUNICATE , 2) COMMUNICATE and 3) COMMUNICATE. So how do you strategically allocate your “Cs?”
HMA Public Relations
MARCH 9, 2023
While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!
Mindful Marketing
AUGUST 27, 2022
” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? I have to admit that alcohol advertising is a difficult issue for me to approach objectively. children), in the wrong places (e.g.,
Onclusive
JANUARY 6, 2020
In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.
Cision
MAY 25, 2017
If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Advertising can and will continue. Why is this?
Ronn Torossian
JUNE 8, 2021
Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […]. The post Communicating Clearly and Avoiding a PR Crisis appeared first on. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook.
Mindful Marketing
MAY 22, 2021
Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”
PRSay
FEBRUARY 7, 2024
While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!
Ishmael's Corner
DECEMBER 11, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
PR Fuel
NOVEMBER 11, 2021
Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.
5W PR
JANUARY 15, 2024
Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.
ImPRessions - Crenshaw Communications
OCTOBER 4, 2023
The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Understanding engagement metrics helps PR and communications professionals recognize the impact of their media placements and campaigns. appeared first on Crenshaw Communications.
NewsWhip
MARCH 31, 2021
What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. MARCH 26, 2021. Watch webinar. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA. Follow Bryan on Twitter: @bryanpedersen.
Culpwrit
MAY 23, 2023
By Siona Chibber Five established women leaders of the communication field recently shared their candid views on careers and tips for successful leadership with DePaul University communication students from PR and advertising courses of Nina Abnee and Ron Culp as well as several DePaul PRSSA leaders.
Prohibition
MARCH 16, 2022
Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this. Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.
Shift Communications
JUNE 24, 2016
In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.
Onclusive
AUGUST 10, 2018
A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. At that point, I could no longer resist the gravity of the innovative spirit and the team committed to advancing the practice of Communications and Public Relations.
ImPRessions - Crenshaw Communications
SEPTEMBER 30, 2016
Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. ” Digital is king. .
ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.
5W PR
NOVEMBER 20, 2019
When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. However, that’s where the similarity ends.
Agility PR Solutions
JUNE 12, 2023
B2C communicators have long known that, when done authentically, influencer marketing is well worth the investment. But the indirect path from influence to purchase has been hard to quantify, and therefore often difficult to convince brand and marketing decision makers that those dollars are paying off.
Ishmael's Corner
AUGUST 11, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. The headline is our attempt at inserting incongruence into the story. Which brings me to our initiative.more.
Stephen Waddington
SEPTEMBER 7, 2021
The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.
ImPRessions - Crenshaw Communications
JANUARY 5, 2024
The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. What are the PR industry trends for the new year?
5W PR
JANUARY 22, 2019
When a message goes out, is it public relations or advertising? Public relations is, essentially, a strategic communication program or process that connects brands or persons with a market or audience in a beneficial way. While PR and advertising do often intersect, there are some key differences. Paid Media.
Business Wire
FEBRUARY 18, 2020
Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.
Shift Communications
APRIL 26, 2022
So, here are possible communications and marketing impact points we’re watching. Time will tell, but depending on the change of voice/sentiment on the platform, community managers will need to keep an extra eye on comments, as well as which posts show up alongside paid content/ads. . Advertising landscape changes.
5W PR
JULY 11, 2023
When marketing and promoting beauty or hair salon franchises , it’s important to effectively communicate the benefits to potential franchisees. Communicating this benefit involves highlighting the reputation, quality of services, and customer loyalty associated with the franchise brand.
Agility PR Solutions
FEBRUARY 8, 2023
This is according to new research from omnichannel comms solutions firm Mitto, whose latest survey explored consumers’ viewpoints on the effectiveness of Super Bowl advertisements—revealing a significant discrepancy […] The post Consumers say personalized communications make sales—not Super Bowl ads appeared first on Agility PR Solutions. (..)
ImPRessions - Crenshaw Communications
NOVEMBER 21, 2023
As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.
ISEBOX
MAY 16, 2016
Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.
PRSay
APRIL 27, 2016
Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. As print communication has declined in favor of digital, publishers have had to look for new ways to support their organizations. When does product publicity become native advertising?
Cision
AUGUST 17, 2017
While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. It might seem hard to believe, but many communicators are still using methods and techniques that date back to the 1970s. The post The Big Data Opportunity for Communicators appeared first on Cision.
Ishmael's Corner
MAY 13, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
ImPRessions - Crenshaw Communications
OCTOBER 26, 2021
All players are working on solutions to keep advertising effective. . They take most of the money in advertising, play by their own rules, and face few consequences. Companies that don’t adequately prepare for an unpleasant communication like this are my idea of a true horror story. Behemoths build ‘walled gardens’.
ISEBOX
JUNE 29, 2016
The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. But reporting on your online pharmaceutical communications is just one issue. So it stands to reason that online marketing is subject to scrutiny.
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