The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. Online advertising has changed. Do you agree?

Tools 136

Tools Publicity Measurement SEO 136

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 192

Financial Reddit Advertising Advertising 192

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. You may even find me guest blogging on other marketing blogs around the web. Business Blogging'

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Flack's Revenge

DECEMBER 12, 2022

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. How do you promote something so intangible, so nascent, and avoid getting burnt by backlash? How Soon is Now?

Real Estate 156

Real Estate Case Study Technology Education 156

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ). It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there.

Social Media 174

Social Media Marketing Media Facebook 174

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. The quality of queries changed too as the web evolved. In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system. based customers were impacted.

Reddit 178

Reddit Software B2B Technology 178

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Take a look at the screenshot below, there are articles ranging from music lessons to the cost of gastric balloons. Are articles well-written, thoughtful, and well-researched?

Analysis 90

Analysis SEO Guidelines Google 90

PRSay

APRIL 29, 2019

If an article, for instance, about customer service mentions an all-expenses-paid trip to Las Vegas, then tout that in your headline: “Win a Trip for Two to Las Vegas.” If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. Pile on the perks. Call out to targeted readers.

Writing 156

Writing Retail Training Customer Service 156

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign.

Social Media 79

Social Media Strategy Media Reputation 79

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Mindful Marketing

NOVEMBER 27, 2020

The DOJ recently levied an antitrust lawsuit against Google, “alleging that the online giant engaged in anticompetitive conduct to preserve monopolies in search and search advertising.” Then, as companies and consumers increasingly spent time online, the firm kept improving its product and riding the wave of web success.

Google 98

Google Engineering Advertising Advertising 98

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Betsy Hindman calls this “ surround sound.”

Media Relations 113

Media Relations Media Survey Pitching 113

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

FEBRUARY 9, 2021

The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Put a clear subscribe button on your blog homepage and article page. Every email service provider—from Pardot to Mailchimp to Substack—allows you to share your newsletter as a web URL.).

How To 145

How To Content Marketing Banking Advertising 145

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for.

Brand 208

Brand Branding How To SEO 208

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 259

Google Digital PR Mobile SEO 259

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. ” Implementation of this appears to be operating system specific, available using iOS , Android , and mobile/desktop web. Instant Articles Open to All.

Facebook 0

Facebook Mobile Analytics Advertising 0

The Proactive Report

JUNE 29, 2015

Useful and informative: If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events. Advertising : An excessive amount of ads can also be distracting for visitors.

Google 100

Google Training Engineering Web 100

Mindful Marketing

NOVEMBER 6, 2022

Most of us have seen lifelike deepfakes, which are easy to find on the web , but the most eerily realistic ones likely have been created by the Belgian company Metaphysic , whose viral videos employing American actor Miles Fisher to deepfake Tom Cruise were highlighted in an illuminating NBC Today segment about the technology.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Newsfile

JANUARY 24, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Another alternative is if you know which of your past articles were most popular, you can ask ChatGPT to brainstorm variations of these ideas. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. As always, you’ll find three articles below that I’ve vetted and recommend for your perusal. A Data-Driven Answer for B2B].

B2B 68

B2B Marketing Advertising Advertising 68

Shift Communications

JANUARY 13, 2016

Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? For marketers, Twitter provides a useful avenue to drive users to your website or app; with one click, users can navigate directly to your content, comment on your posts, share that great article with friends, etc.

Twitter 60

Twitter Advertising Advertising Facebook 60

Sword and the Script

FEBRUARY 4, 2020

He published his article in December, noting, “iPRSoftware did not respond to questions on whether it had informed its clients of the data exposure.”. The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. How did it work?

Software 104

Software Analysis Data Tools 104

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Influencer.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

AUGUST 30, 2022

Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I’d link to the BI story, but it’s gated. This the PR space.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” This is a good article on the difference. Read this article about leveraging Facebook Groups. PR should be the first thing you do and it should be done every day.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

MAY 14, 2019

billion articles to date which comes in at about 100 terabytes of storage. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented.

Case Study 118

Case Study Software Data Web 118

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

JUNE 5, 2024

These are keyword phrases that writers search for when researching an article. To create these posts, you can gather statistics from the web (most people do this) or utilize your proprietary data (which is much more effective in the long run). It’s an advertisement for Signs.com.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

APRIL 27, 2019

More than 1/3 of journalists globally publish more than seven articles a week”; and “42% of respondents work on stories no more than a day in advance.”. How Long Should a Blog Post be in 2019? And Other Key Blogging Statistics. * * *. 2% said “personal safety and security issues.”. Volume of work. Atmospherics of trust.

Survey 96

Survey Journalism Study Pitching 96

Stephen Waddington

MAY 19, 2020

I’ve included links to all these sources at the end of this article. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84