3 web design flaws that undermine your brand image

PR Daily

While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

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8 blog topic treasure troves

PR Daily

You’ve committed to blogging and the deadline is looming, but the screen in front of you is blank. If you’re not sure what to write about, don’t fret; blog topics are everywhere. To show how easy it is to find blog topics for any business, let’s use a random word to find a theme.

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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? I mean, c’mon, have the native ad alarmists heard of evil soap boxes that companies have called blogs?

Will 'sponsored comments' make the Web uglier?

PR Daily

For news sites and other hugely popular blogs, I would agree. Last spring, Copyblogger announced it was no longer going to allow comments on their blog. I get wanting to make money from your blog. Comment on other blogs.

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Web Ad Blocking – is it Ethical?

PRSay

The free content consumers enjoy is paid for by advertising. The Web is not free, it never was. In the present business model, publishers are paid by advertisers. He also considers the practice of un-blocking certain advertisers for a fee mere extortion.

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. Speaking of pop-ups, you’ll notice a few pop-ups on this blog.

Web 146

3 web design flaws that undermine your brand image

PR Daily

Of course, while outing Comic Sans as a bad choice for advertisements or company announcements, the internet did find a place for Comic Sans to fit comfortably: tacky valentines. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

Web 97

How to Use Your Blog to Connect with Your Audience

ReimaginePR

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post.

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. If you need help starting or maintaining a blog, get in touch.

8 reasons job seekers should start blogging

PR Daily

Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force, and I always recommend blogging to get ahead in almost any career. In a blog, you can show them. Blog about what you aspire to be. Blog for the job.

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

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3 power tips to craft an outstanding blog

PR Daily

Blogging has become an essential part of PR and marketing pros’ repertoire. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. Ready to jump on the blogging bandwagon—or breathe new life into your existing efforts?

How the New York Public Library’s Blog Mobilizes Communities

Cision

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program?

As lines between advertising and news blur, what's a PR pro to do?

PR Daily

Prior to websites and blogs, public relations practitioners spent countless hours pitching their stories to newspapers, long-lead publications such as magazines, radio stations and television stations. Now, imagine having to not only secure the interest of the reporter, but also get consent from the advertising department for that media outlet. It makes good business sense to make way for earned media opportunities buy buying paid advertising space. Editorial is unpaid.

6 ways to attract repeat traffic to your blog

PR Daily

You've been creating consistent blog posts for a while, but you aren't getting as much traffic as you'd like. According to research from Chartbeat, 55 percent of people spend fewer than 15 seconds on a Web page. Treat your blog the way TV producers treat their shows.

A communicator’s guide to perfect blog posts

PR Daily

billion blogs on the internet, these content portals rule the (online) world. For PR and marketing pros looking to shape their strategies for 2018, an infographic from Red Website Design highlighting blogging trends and developments can help you hone your efforts. With over 1.5

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

9 Need-to-Know Rebranding Tips

ReimaginePR

This includes logo, web design, color schemes, tone and voice. Be sure to have the same logos, colors and brand voice in the following places: Your website (including your blog). Online advertisements. Rebranding isn’t for the faint at heart.

Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ).

How to find a good social media blog to add to your reader

Communications Conversations

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. Then, you have a slew of blogs created by agencies and vendors.

Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Sword and the Script

When you do advertise, don’t just rely on one link and single tweet. A big announcement ought to have multiple assets already in the plan – a press release, blog post, short video, and graphics for example – so you are just making use of the tools you have, not inventing new ones.

B2B 111

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. See these related posts: How Long Should a Blog Post Be? [A

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 130

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. Featured Best Practices web distribution

Google 212

Most Powerful Free SEO Tools

ReimaginePR

Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. [link].

SEO 235

Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work.

Print 151

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media.

B2B 165

Features, Fidelity and Faux Pas of the Social Media Platforms [UML]

Sword and the Script

To be fair, LinkedIn started with subscriptions and the advertisements came later. Citing a survey by Advertiser Perceptions he wrote: “With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%, the report said.

What Native Ads Mean for PR

Sword and the Script

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. PR native advertising PR strategy PR tacticby Frank Strong.

Ethics 131

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Monday Roundup: Evaluating Content

Waxing UnLyrical

When you’re just blogging away but see no increase in your traffic? 11 Sure-Fire Ways to Get Millennials Reading Your Blog. Why: “Content provides your market a powerful way to interact with the people behind your brand,” states Jeremy Miller in this WUL goodie that shows you how to evaluate content to create “a human quality for your brand that just cannot be replicated through other advertising and marketing means.”

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

Yet today, with millions of “channels” on the web, it’s just the beginning. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch.

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

One of the more interesting aspects of the programs transition for me has been the advertising model. Mr. Schaefer also pens the popular {Grow} blog. Marketing PR Social Media dynamic webby Frank Strong. Podcasting as a medium has ebbed and flowed for the last several years.

Radio 109

STOP! Read this before you email that press release!

ReimaginePR

to a closed Facebook group of PR, marketing and advertising professionals. While some argued that PR lists are a myth and relationship building is too time consuming so scraping emails and generically blasting the web is the only way to go.

Agency 290

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. All this via one bare-bones blog and a Facebook group. Oh, one other thing: my blog = my sandbox.

4 Ways to “Automate” Good Design with Canva

Shift Communications

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. You can also search the web for free images – some photographers and artists make their work free to use.

Monday Roundup: Spring Cleaning Your Strategy

Waxing UnLyrical

6 Ways to Attract Return Visitors to Your Blog. Around the Web Renewing Your StrategySpring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning.

Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook isn’t even the web. 00:07:24] Your Blog. When was the last time you blogged on your corporate blog? And when was the last time that you actually read your corporate blog? How many people read the corporate blog?

Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?