Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. This post was originally posted on AdAge on December 04, 2019.

Advertising 195

Advertising Advertising Marketing How To 195

Prohibition

JUNE 13, 2022

Few brands advertise on just one channel. However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Twitter advertising is an opportunity for your brand (or client) to successfully promote its products, reach new users, drive sales and encourage new followers.

Advertising 62

Advertising Advertising Twitter Groups 62

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Farhad Manjoo wrote an article in the NY Times about the state and decline of banner ads. Or does it confuse consumers and prevent them from getting unbiased news

Advertising 235

Advertising Advertising Brand Branding 235

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. We decided we wanted to pit a few advertising/marketing approaches against each other. We’ve all been there. Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 110

Advertising Advertising Real Estate Travel 110

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Linking to blogs or articles that feature your expertise are also great ways to present your brand. LinkedIn also lets you publish your own articles within the platform as updates in your feed and LinkedIn groups. Showcasing media on your profile is a great way to represent your expertise. Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Axia PR

AUGUST 13, 2023

Think of earned media like publicity, except this form of coverage is typically earned via public relations efforts rather than payment or advertisements. Earned media allows an organic route into the public sphere through mentions across news articles, blogs, social media posts, and more.

Company 118

Company Media Advertising Advertising 118

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. We have previously written a blog all about Advantage+ and how it can help your campaigns. DoubleVerify is here to maximise brand safety and ensure Meta is delivering the results where it should be.

Advertising 62

Advertising Advertising LinkedIn Video 62

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Prohibition

FEBRUARY 20, 2023

For more insight on the impact of this, you can read our blog post here. For more interesting articles from us check out these posts: The Ultimate Guide to Facebook Advertising Six Tips To Get Better Investment On Your Facebook Ads Why Have My Social Media Ads Stopped Working? Unfortunately, in a post-IoS 14.5

Social Media 62

Social Media Advertising Advertising How To 62

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Advertise your post.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. Secondly, don’t overthink it.

Marketing 195

Marketing How To Measurement Advertising 195

NewsWhip

FEBRUARY 1, 2023

Just last year, advertisers paid an average of 6.5 As a whole, there were over 2M interactions on articles about the ads, and almost 20k articles published. Their ad, featuring Clydesdales , was found three times in the top 10 articles about Super Bowl LVI. article interactions. million U.S. Let’s take a look.

Television 147

Television Advertising Advertising Journalism 147

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. Online advertising has changed. Do you agree?

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Deirdre Breakenridge

AUGUST 7, 2014

No other generation has had to deal with the media and advertising interweaving themselves into practically every aspect of our lives. Just because you don’t see stacks and stacks of books and papers on our desk doesn’t mean we aren’t applying ourselves – we use the computer to pull up articles and use “Ctl + F5 to find key phases.”

Blogging 269

Blogging Ethics Education Technology 269

Remote PR Jobs

NOVEMBER 8, 2022

You might have a stellar product or service on your hands, but add in a media article that talks favorably about the company? Humanizing Your Story - leads to a human connection: A good media article makes your story human. It may talk about the founder, the customers, or the problems you are solving for.

Case Study 230

Case Study Engineering SEO Reputation 230

5W PR

MARCH 29, 2024

Consumers are more prone to trust this kind of information, viewing it as unbiased compared to in-your-face advertising. Articles spotlighting the products or brand story can act as a springboard, shooting organic traffic to an e-commerce store. This acts as a seal of approval from an independent source.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Onclusive

AUGUST 22, 2019

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.

Communications 199

Communications Marketing B2C Advertising 199

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? Advertising and PR work better when they are working together.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

NewsWhip

DECEMBER 7, 2023

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. Disney and Apple are the two top brands being mentioned in articles about the issue. But what else made a splash in November?

Brand 78

Brand Branding Retail Viral 78

Rock the Status Quo

JUNE 14, 2015

Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. Check out this interesting article on Advertising Age: Sensory Marketing is the Next Frontier in Mobile Advertising.

Blogging 100

Blogging eBook Advertising Advertising 100

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Try launching lookalike campaigns from traffic generated from an article you pitched.

Publicity 100

Publicity Marketing Pitching Google 100

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. How many articles are certain keywords appearing in, and is the volume of those keyword mentions increasing dramatically? This article originally appeared in Forbes.

Crisis 464

Crisis Publicity Exercises Trends 464

Mindful Marketing

MARCH 3, 2024

’ The article’s lead-in question was a quick reminder that everyone’s not on the same page for many communication tactics, including use of profanity, which may spell problems for marketers and many others. .” Advertising is one of the world’s most pervasive and influential forms of communication.

Marketing 100

Marketing Healthcare Study Advertising 100

Stern + Associates

FEBRUARY 28, 2024

Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.), paid platforms (advertisements and sometimes sponsored contributed content), and earned platforms (third party media outlets). But what makes contributed content – as in byline articles, guest blog posts, etc.

How To 98

How To SEO Strategy Social Media 98

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. You may even find me guest blogging on other marketing blogs around the web. Business Blogging'

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. In our next article, we’ll dive into applying this methodology to PR measurement. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 190

Financial Reddit Advertising Advertising 190

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Think of content for your company website, your blog, and your social media accounts.

Media 100

Media Pinterest LinkedIn Case Study 100