ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Earned media coverage lends itself well to editorial backlinks, because these articles ideally tell a story. What is SEO?

SEO 203

SEO Engineering Google Examples 203

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. What do you guys think? Money can’t buy you happiness….well

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

The Hoyt Organization

APRIL 17, 2024

Imagine having a tool that monitors the web and delivers free business news and information to you. It allows you to monitor the web for specific keywords or phrases. This can include news articles, blogs, and videos. This can help generate new ideas for blog posts, social media posts, or press releases.

Google 93

Google Publicity Customer Service Web 93

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

The Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Use subheads and bullet points.

Trends 182

Trends Marketing Wikipedia Reddit 182

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. That’s a blog post for another day. Guest post by Sean McGinnis.

Blogging 111

Blogging SEO Web Google 111

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. According to Google , when a site meets the Core Web Vitals threshold, users are 24% less likely to abandon it before it loads.

SEO 98

SEO Engineering Content Marketing Google 98

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. If you need help starting or maintaining a blog, get in touch.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

NewsWhip

JUNE 21, 2022

We have taken their findings and created our own rankings of the top brands, instead measuring their impact based on the level of public interest they generate across the web and social media. . Below are the most popular brands, ranked by engagements to articles about them. The article from NPR received over 289k engagements. .

Facebook 138

Facebook Brand Branding Measurement 138

Ronn Torossian

JANUARY 24, 2017

This article is about what came out of that growing distrust, a hyper-partisan form of media, mostly on the web, that … READ MORE ». The post Can’t beat ‘em, join ‘em appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Web 150

Web Blogging Media Publicity 150

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Take a look at the screenshot below, there are articles ranging from music lessons to the cost of gastric balloons. Are articles well-written, thoughtful, and well-researched?

Analysis 90

Analysis SEO Guidelines Google 90

NewsWhip

DECEMBER 21, 2021

We watched as this story sent both the public and the media into a frenzy, and how this story spread like wildfire across the web, and how it may have damaged Formula 1’s reputation. . Media and Public interest to articles about the F1 Controversy. The top articles about the F1 final mostly focused on Verstappen’s win.

Reputation 148

Reputation Sports YouTube Web 148

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). Article: Communicators more valued than ever before (PR Daily).

Survey 133

Survey Communications Measurement Internal 133

Bad Pitch Blog

AUGUST 13, 2012

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. The recipient assumes the article has been sent to several other blogs or media outlets. So when I finally received a good byline article pitch, I was twice as excited.

Pitching 71

Pitching Digg Pinterest LinkedIn 71

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

Flack's Revenge

DECEMBER 12, 2022

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. How do you promote something so intangible, so nascent, and avoid getting burnt by backlash? How Soon is Now?

Real Estate 156

Real Estate Case Study Technology Education 156

Melissa Agnes

SEPTEMBER 4, 2020

Reviewing and enhancing your web presence. Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. Reviewing and enhancing your web presence. As a writer herself, she found ReputationDefender did a great job at drafting her copy and web content.

Brand 234

Brand Branding Reputation Crisis 234

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Now, the open web is being challenged by the growth of social networking platforms. What do you think?

Facebook 184

Facebook Web Social Media Engineering 184

Cision

JULY 12, 2017

Titles and article headlines are arguably one of the most important elements of any piece of content because it’s what your readers and potential audience will see first — they’ll use their impression from the title to decide whether to click on the article and read it. Well, sort of. You don’t need much technical knowledge to use it.

Brand 236

Brand Branding Engineering Web 236

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

Onclusive

MAY 24, 2017

Our in-house data scientist, Fletcher Stump Smith , spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. Articles in their raw form aren’t measurable. Let’s break it down. Those entities are then categorized and labeled.

Measurement 150

Measurement Analytics Data Product Launch 150

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system. This helps understand the key points of an article without having to spend time reading the entire document. based customers were impacted.

Reddit 177

Reddit Software B2B Technology 177

Stephen Waddington

JULY 10, 2018

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web. It’s typically available on blogs and news websites. format=rss.

Web 68

Web Google Mobile Print 68

NewsWhip

SEPTEMBER 22, 2021

MovieWeb’s article about them has received nearly 5k engagements, which was one of the most engaged articles. . Totally The Bomb, a popular blog for recipe goers, had more than 9k engagements on its article about the new candy corn flavored Red Vines. The article received over 2.2k The blog has received over 3.6k

Trends 78

Trends Instagram Viral Brand 78

NewsWhip

MARCH 4, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattered during the week.

Instagram 78

Instagram Banking Sports Government 78

Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. One of the most thorough and conducive UK walking blogs, The Walking Englishman is well-researched and incredibly user-friendly. Walking the Blog (Charles Hawes).

Blogging 57

Blogging Film Resources Travel 57

Barokas

MAY 31, 2019

Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles.

Case Study 100

Case Study B2B Resources Web 100

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. This is already being used to generate a short precis of an article. It can be used to provide an opinion on the tone and sentiment of an article or media coverage.

Publicity 98

Publicity Wikipedia Marketing Training 98

The Stalwart Blog

SEPTEMBER 24, 2019

I had a referral come in this last week where a young professional wanted help suppressing a less-than-favorable article on Google when someone searches his name. The problem was he didn’t have any sort of web presence, so the effort to do would be costly and take time. Ideally, he wanted to see go to the third or fourth page.

Google 79

Google Reputation Web Blogging 79

NewsWhip

AUGUST 10, 2022

Across the web and social media the movie dominated in terms of public interest, easily making it the most popular movie of the summer. In the week before the release of Top Gun to one week after, there were 22k articles written about the movie and over 7.5 million engagements to those articles. engagements. .

Comparison 78

Comparison Film Viral Trends 78

PRSay

APRIL 29, 2019

If an article, for instance, about customer service mentions an all-expenses-paid trip to Las Vegas, then tout that in your headline: “Win a Trip for Two to Las Vegas.” For instance, if you article is about medical care, you may want to target “nurses” or “doctors” in your headline.

Writing 155

Writing Retail Training Customer Service 155

Cision

SEPTEMBER 13, 2017

Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. How far was your reach?

Corporate 270

Corporate Brand Branding Guidelines 270

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

There was a time when most PR-driven content was in the form of written material like press releases or contributed articles. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170