The Resolution Blog

NOVEMBER 30, 2018

Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. A failed sell in doesn’t mean that your story is dead? A failed sell in doesn’t mean that your story is dead?—?far

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Solo PR Pro

JULY 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how they structure their work day. Manage your day and week with a calendar app. Bottom line?

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Meeting Writing Pitching Case Study 98

Maxim Behar

JULY 26, 2023

Host: Hello, I am talking with the manager, journalist, diplomat, PR, and media expert Maxim Behar. Maxim, hi, welcome to your office, thanks for your hospitality. Host: That's great and it shows that you love your job. Maxim, you are of Jewish descent can you tell us more about your roots?

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Training Newspapers Meeting Hotels 52

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Host ( Teodore Danchev): Hi friends I'm Teo and I'm honored to be conducting this master class. Hello, how are you?

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Leadership Social Media Creativity Ethics 59

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Share Your Content Yourself.

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Social Media Blogging Media LinkedIn 120

Ethical Voices

DECEMBER 5, 2022

Why don’t you start off by telling us a little bit more about yourself and your career? Radio was my first love. The hard part was that my executive team didn’t necessarily see it that way. But in that way, they were able to go through mental contortions to say, “Hey, this is fine. We can do this.”

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Ethics Publicity Radio Local 78

Cision

APRIL 28, 2015

Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect. Practice your new technique until you master it, especially on the little things that “don’t count.” Reinforce your new skills by making them a habit. Bad content is just like bad fuel.

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Content Marketing Marketing Engineering Film 120

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

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Company Survey Pitching Report 99

Polaris

DECEMBER 14, 2014

He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. Best business book: The 4-Hour Workweek by Tim Ferriss.

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Marketing Resources Content Marketing Leadership 251

Maxim Behar

JULY 6, 2023

We have with us the PR expert, Maxim Behar. You read it in a way like that? Host: In the dedication you wrote: "Ivo Siromahov and Ku-Ku band, I love you and I'm waiting for you in Seychelles" Maxim: Wait, wait: "Ivo Siromahov, Slavi" Host: You will have a hard time moving him off the couch, but one of us can one day. Maxim: Yes!

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Hotels Tourism Local Course 52

Ethical Voices

APRIL 3, 2023

Why don’t you tell us a little bit more about yourself and your career? I didn’t really take a typical PR path. It’s kind of where the PR side started to kick in. Joining me on this week’s episode is Pete Scott , the president and CEO of American Pet Products Association. We were very strong.

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Ethics Privacy Data Financial 78

Rock the Status Quo

JANUARY 16, 2015

Date: April 4, 2014 at 5:46:42 AM MST. We’ve put together a few checklist items for the ultimate brunch event. Now we want to know what makes your perfect brunch. Unless it is an editor responsible for editorial on many topics, you must either tailor your pitch to their needs or not bother. Good luck with that.

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Pitching eBook Blogging Engineering 100

Sword and the Script

NOVEMBER 19, 2019

2) Briefly, where are you now in your professional career, and how did you get there? 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . Can a good story create value for a brand?

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Storytelling Brand Branding Customer Service 85

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? By the way, for anyone that doesn’t know what technical writing is, don’t worry. Watch webinar. Read transcript. Follow Chris on LinkedIn.

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Reputation Crisis Management Crisis Enterprise 78

Communications Conversations

NOVEMBER 11, 2022

In many ways, over the last 13 years, I’ve gotten paid to network. In many ways, over the last 13 years, I’ve gotten paid to network. At least that’s the way I see it; and 2) I just enjoy it. I’m not great in big groups (parties), but I love the one-on-one dynamics. Here’s my math.

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Meeting Social Media LinkedIn Groups 68

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references.

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B2B Media eBook Interviews 77

Cision

AUGUST 18, 2016

What are you most excited for in your new role as vice president of Cone Communications? What will your role entail? I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing. How do analytics drive PR strategy?

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Nonprofit Analytics Consumer Creativity 120

PR 20/20

APRIL 30, 2019

In the spirit of summer soon approaching, we’re starting this post off with a little exercise. Take a quick inventory of your inbox/es and answer these three questions: How many newsletters are you subscribed to? How does your company’s newsletter compare to the ones you were left thinking about in the exercise above?

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B2B Exercises Report Analytics 79

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. On one hand, it gets dinged for a lack of measurement. 1) Earned media is sales enablement. a) Results may vary.

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Study Media Relations Media Measurement 139

Communications Conversations

JULY 20, 2017

Let’s hear more about Sarah–and her qualities–in this latest installment of the PR Rock Stars series. Let’s hear more about Sarah–and her qualities–in this latest installment of the PR Rock Stars series. I’ve “known” Sarah Matsumoto for a long time now. She’s genuine.

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Corporate Agency System Meeting 0

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. DM us for a pretty little parcel. pic.twitter.com/NAuoISgaGq. ’ Yikes.

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Crisis Government Social Media Reputation 71

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Maxim is one of the most recognizable and successful faces in the world of PR communications, not only in Bulgaria but globally. PR is not a profession. Come meet my PR."

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Newspapers Meeting Ethics Social Media 59

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. DM us for a pretty little parcel. pic.twitter.com/NAuoISgaGq. ’ Yikes.

Crisis 62

Crisis Government Social Media Reputation 62

Communications Conversations

JUNE 8, 2017

We found out we had a lot in common (outside of her silly love for the Green and Gold). I’d love to tell you all about how great Susan is…so, I will! Enjoy this installment of PR Rock Stars featuring one of my very favorites: 1–First, can you talk a little about your current role at USB?

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Banking Sports Financial Corporate 113

Waxing UnLyrical

JULY 1, 2013

The balance of power can almost instantaneously affect the way we interact with the world around us. Be it the quiet power of saying “no,” or the confident power of asking “why,” the seven posts in this week’s roundup reaffirm my belief that power is yours for the taking… or the making. Happy Monday!

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Customer Service Resources Writing LinkedIn 93

Cision

NOVEMBER 9, 2015

Add structure to your content. What I want to do in this post is show you how you can easily add structure to your WordPress content to make it more interesting. Because WordPress is the most widely used CMS in the world it makes sense to focus on it, but there is an analogous way to create structure on other platforms as well.

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How To Engineering Creativity SEO 120

Waxing UnLyrical

FEBRUARY 22, 2016

Why: “Taking a team approach to filling a queue or managing a social channel is a splendid way of saving time on social media,” says Kevan Lee. Why: “Taking a team approach to filling a queue or managing a social channel is a splendid way of saving time on social media,” says Kevan Lee. ” 3. ” 3.

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Community Tools SEO Social Media 40

Sword and the Script

AUGUST 29, 2014

If you work in content or marketing or content marketing or any of the number of aspects related to a digital environment (including PR), your job is to be an early adopter. Googler John Muller announced in a Google+ update that Google was ending its Authorship project. Authorship was a good idea. Marketing’s job is to experiment.

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Google Web Film Tools 115

Sword and the Script

MARCH 27, 2018

In fact, most PR professionals feel the same way. That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. As information consumers, we are all part of the problem because of the way we are inherently programmed.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it from a small business owner or marketing generalist with no PR experience?

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SEO Pitching Small Business Agency 100

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. Today, I want to go in a little bit of a different direction. Today, I want to go in a little bit of a different direction. It’s a total waste of time.

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Writing SEO Report Blogging 45

Waxing UnLyrical

FEBRUARY 5, 2016

How do we leverage social media and social technologies to “ put a little love in your heart ”? Or rather, for folks like you and me… How do we put a little love in our PR? Or rather, for folks like you and me… How do we put a little love in our PR?

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Community Skype Course Facebook 40

Sword and the Script

NOVEMBER 10, 2015

Note: This is a contributed post by Samantha Virgil , an intern with NYC-based Spector PR. . You’re absolutely in love with your dog, your pet fish or caged bird, but have you ever wondered what you can learn from animals beyond loyalty and compassion? Here are five – unlikely – creatures worth your admiration: 1.

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ZudePR

MARCH 22, 2018

with a certainty that your work will be on sale soon? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 But I was spending a lot of time on them and the karmic benefits I’d hoped would come my way were proving to be elusive. Table of Contents. #1

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Writing Google Blogging Exercises 83

Waxing UnLyrical

JULY 17, 2011

Everyone’s buzzing about Google+ (I’m starting to like it a little better since I did my first hangout with Jack B and Jill Foster a couple of nights ago). Everyone’s starting to buzz about Spotify (I got my invite on Friday and LOVE it). Tomorrow’s PR pro: media producer , by Arik Hanson.

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Google Mobile Pitching Instagram 68

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). Grab Your 28 Top Tips in this Must-Have FREE Tipsheet. You’re a fan of honesty.

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Digital PR SEO Small Business Blogging 60

Sword and the Script

JUNE 2, 2015

As a new CMO , he was in the hot seat to make something out of nothing, to put that start-up on the map and help it figure out how to win some customers and define a market. At the time, I worked for a PR firm he inherited us from his predecessor. 6 Tips for Getting the Most out of your PR Agency.

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