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Crenshaw Communications Adds Experienced B2B Tech PR Leadership

ImPRessions - Crenshaw Communications

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

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NewsWhip wins G2 Leadership Badges for Summer 2023

NewsWhip

Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social. The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip. So we’d greatly value a review on G2 here.

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What’s Trending for 2023?

PRSay

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. As controversy swirls around Twitter, some brands may opt to leave the platform permanently.

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S&T Live Recap: Ray Day on What’s Top-of-Mind at ICON 2023

PRSay

Strategies & Tactics Live is on the road this month at ICON 2023 in Nashville, Tenn. 14, the delegates of the 2023 Leadership Assembly elected Day as PRSA’s 2024 chair-elect. At Ford, he learned “the power of positive leadership,” which Day defines as “having a really compelling vision that everyone can get around.”

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How To Tap The PR Power Of Employer Branding

ImPRessions - Crenshaw Communications

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits.

Brand 156
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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Do communications on behalf of an individual or brand feel less authentic when driven by machine learning? We don’t feel like we’re quite there yet.

Employee 126
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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. A study, published in March 2023, by the Winterberry Group supports this viewpoint. This is why audience identification is so important to marketing.

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