Prowly

NOVEMBER 9, 2023

Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […] The post How to Measure Brand Sentiment in PR – The 2023 Guide appeared first on Prowly Magazine.

Measurement 104

Measurement Brand Branding How To 104

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. It’s clear: the adtech sector is wielding increasing influence during Cannes Lions.

Creativity 156

Creativity Meeting Advertising Advertising 156

Agility PR Solutions

AUGUST 1, 2023

Your brand needs a unique identity to drive its success, and achieving this unique identity can be a challenge. You need to know how to develop an impression in your customers’ minds so they come to associate something desirable and specific with your brand.

Brand 145

Brand Branding Marketing Strategy 145

The Proactive Report

DECEMBER 26, 2022

Video trends for 2023. Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. Social media listening can provide invaluable insights when it comes to telling the story of your brand. 2023 is just around the corner.

Video 162

Video Film Social Media Facebook 162

Agility PR Solutions

FEBRUARY 12, 2023

Brand image has always been important, but never more so than it is in 2023. These days, consumers are more selective than ever about the brands they use.

Brand 86

Brand Branding Consumer Publicity 86

Agility PR Solutions

JANUARY 1, 2024

Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. adults spent on social media platforms in 2023, new research finds more than half of their time (56.5 When looking at the average amount of time U.S.

Analysis 110

Analysis Video Instagram Social Media 110

Agility PR Solutions

OCTOBER 2, 2023

Consumer expectations for the brands and businesses they engage with and purchase from have, as we know, ballooned well beyond the perennial criteria of old: price and quality.

Company 105

Company Brand Branding Measurement 105

Agility PR Solutions

SEPTEMBER 17, 2023

Besides the redefined workplace, the most challenging thing brands and businesses are still facing today from the lingering impact of the pandemic has got to be the complexity of the challenging new brand/consumer relationship.

Consumer 110

Consumer Brand Branding Marketing 110

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 million engagements.

Instagram 78

Instagram Brand Branding Automotive 78

Agility PR Solutions

JANUARY 3, 2023

The post Net Zero target: Plant brands must think big in 2023 to engage stakeholders appeared first on Agility PR Solutions.

Brand 148

Brand Branding Trends Industry 148

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post.

Trends 147

Trends Instagram Creativity Small Business 147

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. As controversy swirls around Twitter, some brands may opt to leave the platform permanently.

Trends 126

Trends Pitching Twitter Nonprofit 126

Agility PR Solutions

MAY 25, 2023

Have you been working on transforming your organization into an eco-friendly brand to play your role in making the earth a better place? If so, it’s time to get serious about green branding.

Strategy 86

Strategy Brand Branding How To 86

Agility PR Solutions

JUNE 5, 2023

Overview Ecommerce has been one of the most lucrative business models, especially in the retail sector, where convenience and ease of shopping with new-age technologies are reshaping the whole shopping experience […] The post Top 5 digital marketing best practices for eCommerce brands in 2023 appeared first on Agility PR Solutions.

Brand 86

Brand Branding Marketing Retail 86

Burrelles Fresh Ideas

DECEMBER 19, 2023

The post 2023 Season’s Greetings from Burrelles first appeared on Burrelles.

Radio 107

Radio Analysis Agency Communications 107

Agility PR Solutions

OCTOBER 24, 2022

With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. The post Top trends for 2023 for food and beverage brands appeared first on Agility PR Solutions.

Trends 94

Trends Brand Branding Technology 94

NewsWhip

FEBRUARY 13, 2023

And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the same time. Obviously the Super Bowl is an ad showcase like no other, with brands competing every year to have the standout spot and win the hearts of the media and public alike. engagements.

Film 147

Film Social Media Brand Branding 147

Agility PR Solutions

FEBRUARY 26, 2023

Fortunately, these methods can […] The post 4 ways brands can build a better customer experience in 2023 appeared first on Agility PR Solutions. This can be a difficult situation, however, as solving these issues isn’t cheap and can be very complex.

Brand 86

Brand Branding Employee Publicity 86

Prohibition

FEBRUARY 27, 2023

This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. But it got people online, on social media and the press, talking about the brand!

Brand 62

Brand Branding Viral Fashion 62

Agility PR Solutions

DECEMBER 4, 2022

And while this number is expected to continue to rise, there are particular challenges that brands and marketers face in order for their campaigns to be executed effectively—including an impending economic recession, fraudulent social media activity, and the difficulty of […].

Trends 157

Trends Marketing Social Media Brand 157

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Brands are finding innovative ways to reach and engage with shoppers during this high-stakes period.

Trends 78

Trends Retail Advertising Advertising 78

Agility PR Solutions

SEPTEMBER 27, 2023

Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites.

Consumer 105

Consumer Retail Brand Branding 105

Agility PR Solutions

OCTOBER 26, 2023

Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year.

Consumer 117

Consumer Retail Software Brand 117

Agility PR Solutions

JANUARY 12, 2023

percent between 2023 and 2028. The post 4 eCommerce PR trends that are sure to impact your brand in 2023 appeared first on Agility PR Solutions. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43 Driving success in such a competitive […].

Trends 86

Trends Brand Branding Marketing 86

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Engagement has been rising month by month, but the media has been writing about AI in earnest since the early days of 2023. million engagements on these stories.

Brand 78

Brand Branding Film Technology 78

Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 175

Consumer Brand Branding Course 175

PR Fuel

APRIL 14, 2024

Chamber of Commerce, 2023 saw a record-breaking surge of new business applications totaling 5.5 In the dynamic landscape of entrepreneurship, crafting an effective brand promotions campaign and developing a solid. According to the U.S.

Brand 95

Brand Branding Blogging Marketing 95

NewsWhip

APRIL 11, 2023

The top articles on Facebook in March 2023 in the US and UK As we noted earlier, the BBC’s coverage of the death of Paul O’Grady was the top article overall, with Sky News also having an article in the top three with its coverage of the star’s death. The post The top publishers on Facebook in March 2023 appeared first on Newswhip.

Facebook 148

Facebook Sports Local Report 148

Agility PR Solutions

FEBRUARY 1, 2023

Trust is a tough thing to earn from consumers in America these days, so the winners in the recently announced 2023 BrandSpark Most Trusted Awards from market research firm BrandSpark International have all earned extra bragging rights this year.

Consumer 86

Consumer Brand Branding Internal 86

Agility PR Solutions

MAY 1, 2023

From day one, a business owner must work on establishing their brand as an industry leader, and public relations may be a topic thought about infrequently. However, it should be considered in your day-to-day business operations to optimize your growth and success.

Strategy 120

Strategy Publicity Brand Branding 120

Agility PR Solutions

SEPTEMBER 21, 2023

Every holiday shopping season holds great promise for brands and retailers, and the smart ones watch the early trend predictions and adjust accordingly—and this year (besides affordable pricing), it looks like sharpening up website performance, smoothing out the post-purchase experience, offering fast delivery, and being ready with stock early will (..)

Trends 179

Trends Retail Brand Branding 179

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 185

Social Media Video Strategy Brand 185

Agility PR Solutions

APRIL 26, 2023

As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic, trust-securing manner.

Company 78

Company Brand Branding Employee 78

Agility PR Solutions

NOVEMBER 8, 2023

From your […] The post Seasonal targeting: New study examines generational differences in 2023 holiday shopping appeared first on Agility PR Solutions. This one from grandma? Probably a sweater. From crazy Uncle Dave? Maybe a flying drone.

Study 105

Study Brand Branding Publicity 105

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity (..)

Instagram 105

Instagram Social Media Brand Branding 105