Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 167

Software Marketing Leadership B2B 167

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 161

How To Employee Leadership Nonprofit 161

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Third, agencies can reach diverse communities by partnering with groups that represent those communities.

Employee 156

Employee Community Groups Interviews 156

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. So, says Propel, which provides PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. In May 2023, the U.S. Kelley, who uses the stage name Harpy Daniels, was one of five members of the Navy’s pilot program that ran October 2022 to March 2023. You can find all of her work here.

Communications 176

Communications Ethics Public Affairs Social Media 176

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. and Mattel for the 2023 “Barbie” movie. Travel media reported on hotels decorated in the style of Barbie.

Film 127

Film Marketing Sports Hotels 127

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

Communications 78

Communications Leadership B2C LinkedIn 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech.

Conference 156

Conference Privacy Advertising Advertising 156

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. For us, communications is the world’s most powerful tool for change. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years.

Radio 64

Radio Pinterest Television Government 64

PRSay

MAY 15, 2024

Critical audiences today expect transparency from brands and those with whom they do business. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.” It makes sense.

Crisis 110

Crisis Crisis Management Crisis Communications Journalism 110

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Karen Freberg

JANUARY 9, 2023

Happy 2023 and the start of another academic year! University Leadership support is SOOOO crucial. Understanding the potential outcomes and benefits for talent management and recruitment to the university with the student agency from the community and beyond. Timeline for what you want to accomplish for Y1, Y2, etc.

Agency 75

Agency Social Media Community Course 75

PRSay

APRIL 19, 2023

Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. ” Ahead of his luncheon keynote, Souza discusses how his interest in photography developed and what PR professionals need to know about communicating through images.

Travel 66

Travel Tourism Storytelling Newspapers 66

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. One of the interesting things to me for the brand-new companies that have never made the list before is two things. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond?

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

PR for Anyone

FEBRUARY 7, 2024

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands.

Community 130

Community Leadership YouTube Local 130

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. One of the interesting things to me for the brand-new companies that have never made the list before is two things. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond?

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023.

Software 124

Software Pitching Ethics Privacy 124

Doctor Spin

JANUARY 13, 2023

2023, January 12). 2023, January 13). In late 2022, the brand opened its first physical restaurant in East Rutherford, New Jersey. 3 MrBeast Burgers is still a far cry from posing a real challenge to a global brand like McDonald’s. But they also have the advantage of having a nurtured brand community.

Leadership 52

Leadership Wikipedia Film Case Study 52

Stern + Associates

JANUARY 24, 2023

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 90

Leadership Ethics Education Technology 90

Stern + Associates

FEBRUARY 1, 2024

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ethical Voices

APRIL 2, 2024

So hi Michelle [Editor note: Michelle Egan , 2023 National Chair PRSA, lives in Alaska] I wouldn’t say it’s a little county, but compared to Alaska, it’s an incredible amount of people in a dense population. I oversee all the communications, emergency management, and brand management.

Policies 62

Policies Ethics Government Leadership 62

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Any suggestions?” Otherwise you will get too much garbage in your alert.

Measurement 52

Measurement Communications Survey System 52

Contently - Strategy

MAY 10, 2024

Recognizing these hurdles is the first step towards overcoming them and unlocking the potential of video content to enhance thought leadership. It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. 5 Video Content Ideas to Increase Thought Leadership 1.

Leadership 98

Leadership Video B2C Interviews 98