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2020, PR Moment (decade) of Truth

Flack's Revenge

2020, the moment (Decade) of Truth. After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). In 2020 it is a different moment of truth, a different kind of reckoning.

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4 components of an engaging PR strategy for retail in 2020

Agility PR Solutions

Successful communication is the key to building a more effective PR strategy for retailers in 2020. The post 4 components of an engaging PR strategy for retail in 2020 appeared first on Agility PR Solutions.

Retail 78
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HOW THE DIGITAL MEDIA AND MARKETING WORLD WILL EVOLVE IN 2020

5W PR

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . The final one is using and leveraging the customer service center as a profit center.

Marketing 113
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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service broadcasting is failing to pick up the shortfall. Here are the headlines. Happy New Year.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

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Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue

Agility PR Solutions

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 139
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Why are many social media marketers still working from the 2015 playbook?

Communications Conversations

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Might not be the sexiest trend of 2020, but it has teeth. Meanwhile, consumers seem to be screaming that they want better customer service! In March 2020, more than 28.8