Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Here’s this month’s PR tech sum.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

JANUARY 14, 2022

For example: A lawsuit alleging dangerous product defects. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 189

Marketing Content Marketing Data Social Media 189