PR 2020: What will it be like?


2016 is not that old, but we are staring down the year 2020. By 2020, communications professionals will have a better grasp on what we do and how we do it. Now, or in 2020. Last, but not least, the media release will not be dead in 2020, just like it’s not dead today.

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Digital Video to Kill TV by 2020?

Ron Torossian

Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020. The post Digital Video to Kill TV by 2020? TV killed radio, so will digital video kill TV? As you may expect, YouTube is one of the standard bearers of this expectation.

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Starbucks vows to ditch straws by 2020

PR Daily

On Monday, the coffee chain announced that it will phase out single-use plastic straws from all 28,000 locations around the world by 2020. Starbucks to eliminate plastic straws globally by 2020 [link]

SEO poised to become the most sought-after business service by 2020

Agility PR Solutions

According to SEO expert Russ Cuthrell, CEO of Michigan-based Spyder Byte Media, with $79-80 billion now projected for SEO spending in 2020, SEO has transitioned from an added-value enhancement to a mandatory budgeted expense for every business that […].

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Career Destination 2020

Tough Sledding

1) I will retire from teaching in 2020, at the end of my 28th year — barring unforeseen variables such as untimely death or another Bush-like presidency that crashes my investments. Most PR guys don’t have the luxury of recalibrating their careers at age 60.

Japan’s Olympic organizers reveal new logo for Tokyo 2020

PR Daily

There’s now a symbol to go with 2020’s Olympic Winter Games. On Monday, organizers for the Tokyo 2020 Olympic and Paralympic Games unveiled the event’s new logo, called “Harmonized Checkered Emblems.”. Tokyo 2020 (@Tokyo2020) April 25, 2016.

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Tokyo 2020 grapples with Olympic bid allegations

PR Daily

Tokyo 2020 has no shortage of PR issues, but recent allegations have thrust the committee back into the spotlight. The payment, sent from a Japanese bank, was marked “Tokyo 2020 Olympic Game bid.”

New Academic Study Predicts PR Industry Will Approach $20 Billion by 2020

Flack Me

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

The study projects that by 2020, podcast revenue will top $650 million.”. Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts.

In the age of AI, consumers want brands to understand their emotions—here’s how

Agility PR Solutions

For example, 80 percent of businesses already use or plan to use chatbots by 2020. Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers.

Tips for becoming a valuable podcast interview guest

PR Warrior

Because, even though we’re recording this in 2018, I guarantee you there’s going to be someone in 2020 that listens to this and goes, “This is great!” I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast.

Deutsche Bank co-CEO announces 35,000 layoffs

PR Daily

Deutsche Bank faced this task as it announced this week it will cut 35,000 jobs by 2020. Deutsche Bank co-CEO John Cryan laid out the company’s “Strategy 2020,” which outlines its plan to cut 9,000 full-time jobs by 2020 and close its business operations in 10 countries.

Nike pumps up CSR with ‘Manufacturing Revolution’

PR Daily

In its release, Nike has dubbed the sustainability initiative the “Manufacturing Revolution,” which includes lofty goals for 2020: To have zero waste from contracted footwear manufacturing sent to landfill or incineration without energy recovery.

5 Reasons Your Content Marketing Strategy Needs PR


Gartner predicts that by 2020 customers will manage 85% of their relationship with the enterprise without ever interacting with a human being.

5 PR Trends to Watch out for in 2019

Critical Mention

This year Dunkin’ Donuts announced it would eliminate all Styrofoam cups from its stores by 2020, taking a step towards CSR.

Post Election Digital Skills Shortage

The Proactive Report

Video: According to a Cisco study by 2020 75% of all Internet traffic will be video consumption. One of Donald Trump’s major platform promises is to tighten immigration laws.

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Study: Email still rules workplace comms, but not for long

PR Daily

said that email will likely reign supreme through 2020. MediaPost writes : Of the CIOs who did not feel email will remain the most common medium through 2020, 31 percent cited instant messaging. It could float on well past 2020, if this research is any indication.

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Study: Email favored for personalization, but ROI metrics are elusive

PR Daily

Those tactics beat email on ROI expectations for 2020. Over 50 percent feel personalization is an important contributor to revenue and profits, and 81 percent say it will be so in 2020. Email reigns as the go-to personalization tool, especially in North America.

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The Last Well: PRWeb Helped Us Save 8,600 Lives During the Ebola Crisis


I founded The Last Well in 2008 to bring clean water and the Gospel border-to-border in Liberia by 2020,” Todd says. Todd Phillips.

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Lisa Buyer Releases Social PR Secrets 4th Edition

Social PR Chat

By the year 2020, we’ll be having more conversations with chatbots than with our spouse, and 80% of brands will use these computer programs for customer-centric interactions.

Does Direct Mail Really Work for Millennials?

Critical Mention

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 Millennials are the wave of the future. trillion dollars–more than any other generation before them.

Sketchnotes of Public Relations presentations


Communication 2020 – Spokesperson conference in Brussels. Communication 2020 – Another spokesperson conference in Brussels. I usually doodle during presentations and meetings. Not because I’m not interested in what’s happening. On the contrary.

We’re Serious About “Write Good Content”


That number will hold over the next several years, but the Internet will grow 600 percent by the year 2020. In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen.

Free Tip Sheet! Why Measuring Social’s Impact Matters


percent) of marketing budgets by 2020. Your brand manages a handful of social accounts. But does it know the outcome of investing so much time, money and manpower into each? Eighty-five percent of brands haven’t proven social’s ROI quantitatively.

Is the NFL brand waning?

The Stalwart Blog

I surmise that we will see a flattening of the league’s growth in the early 2020’s when its television contracts come up for renewal. My take - I strongly believe so.

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Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

For instance, Everypost is the only management tool with true music and video embedding capabilities – so important when you consider that b y 2020, 75% of the world’s mobile traffic will be video, according to an ambitious estimate by Cisco.

Social Media Preferences vary by age group

PR Daily

By 2020, there could be 2.95 If you’re having a tough time reaching Granny, you might want to check Facebook—for now, at least. As more people around the world join social networks—and as more platforms launch, rebrand or lose cachet—it’s getting harder to find and reach specific people.

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Looking to 2019: Planning for PR Pros

Solo PR Pro

This report from, provided by Gayle Lynn Falkenthal, anticipates that by 2020 fifty percent of all online searches will be done via voice. Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC.

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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

Only 27% of agency leaders believe that it will “clearly and adequately” describe what we do by the year 2020, according to a sur vey of more than 1,000 senior public relations executives by the USC Annenberg Center for Public Relations and the Holmes Report.

5 Takeaways from the #CisionWorldTour in Chicago


Not surprisingly, Mark Schaefer had plenty of other insights on content marketing such as “30 percent of searches will be done by voice by 2020.” Schaefer says, “There are an average of 1,500 stories that could be shared each time a user logs into Facebook,” and “information on the web will increase by 500 percent by 2020.”.

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Conference Recap: Judith Harrison on the Urgent Need to Diversify the PR Profession


By 2020, just a year and change from now, the majority of the U.S. Judith Harrison was blunt with her assessment on the state of diversity and inclusion in public relations, calling it dire. “I’ve

Gigging, Measurement and Accelerated Integration: A 2018 Outlook


PR goes gig : LinkedIn predicts that by the year 2020, 43 percent of the U.S. This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

12 Lit MobileMonkey Marketing Secrets For Every Brand

Social PR Chat

By 2020, over 80% of businesses are expected to have some sort of chatbot automation implemented (Business Insider, 2016). Do platforms such as MobileMonkey hold the secret to marketing success?

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What Multi-device Consumers Mean for PR Professionals


Analysts project that more than 30 billion devices will be wirelessly connected by 2020. According to Cisco, there are already more mobile devices on earth than people.

Four social media channels most communicators overlook

Communications Conversations

The City of Minneapolis does a decent job here with regular posts about hyper-local events and to dos like street sweeping and its recent 2020 strategic plan Facebook. Instagram. Twitter. LinkedIn. These are the “Big Four” of the social media marketing world.

Dunkin’ Donuts ditches foam cups, grabs big media buzz

PR Daily

announcing it will phase out foam cups by 2020. Others praised the move: Today, in good news: Dunkin’ Donuts to Eliminate Foam Cups Worldwide in 2020 [link]. Dunkin’ Donuts wants to be more environmentally friendly. At least, that’s the gist of a press release.

Infographic: How chatbots could help your organization

PR Daily

Eighty percent of organizations are already using—or intend to use—chatbots by 2020. Robots taking over the world might not be so bad after all. Chatbots are changing the way consumers and organizations interact online.

Academy’s new Oscar category aimed to boost ratings gets backlash instead

PR Daily

We've set an earlier airdate for 2020: mark your calendars for February 9. Now let's think about another small indie that wins Best Picture in 2020, but Avengers 4 wins Best Popular film. 2020: Oscar for Best Film That's Good For What It Is.

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

It’s expected to reach $20 billion by the year 2020. Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5 billion in 2014.

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Working with Micro-Influencers to Create Effective Brand Campaigns


With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. There’s much ado about influencer marketing these days.

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In praise of detractors

PR Daily

According to Walker Insights’ “Customers 2020” research, by 2020 customer experience will overtake price and product as the key brand differentiator. My new favorite hashtag is #HugYourHaters. I discovered it while reading a terrific recap of Social Media Marketing World 2015.

Keurig faces marketing battle as Hamburg bans K-cups

PR Daily

Keurig previously announced that it plans to make all of its K-cups recyclable by 2020, but four years is a long time to pollute the earth with discarded plastic cups. There are few products on the market today that are more wasteful than coffee pods.

Boosting Reach With the Paid Media 1-2 Punch


By 2020, the amount of online content is estimated to grow by 500 percent. But as more and more information becomes available to the masses, the longer they’ll take to comb through it all. Paid media is a key component to getting your content into the public’s hands.

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