PR 2020: What will it be like?

Marketwired

2016 is not that old, but we are staring down the year 2020. By 2020, communications professionals will have a better grasp on what we do and how we do it. Now, or in 2020. Last, but not least, the media release will not be dead in 2020, just like it’s not dead today.

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Digital Video to Kill TV by 2020?

Ron Torossian

Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020. The post Digital Video to Kill TV by 2020? TV killed radio, so will digital video kill TV? As you may expect, YouTube is one of the standard bearers of this expectation.

Trending Sources

Japan’s Olympic organizers reveal new logo for Tokyo 2020

PR Daily

There’s now a symbol to go with 2020’s Olympic Winter Games. On Monday, organizers for the Tokyo 2020 Olympic and Paralympic Games unveiled the event’s new logo, called “Harmonized Checkered Emblems.”. Tokyo 2020 (@Tokyo2020) April 25, 2016.

Prepare now: PR job security in 2020 to require measurement savvy

PR Daily

You can boost your job security, impress execs and skyrocket your value now—and well into 2020—by knowing what’s next in PR research and measurement, assures change-management expert and measurement visionary Dr. David Rockland.

Tokyo 2020 grapples with Olympic bid allegations

PR Daily

Tokyo 2020 has no shortage of PR issues, but recent allegations have thrust the committee back into the spotlight. The payment, sent from a Japanese bank, was marked “Tokyo 2020 Olympic Game bid.”

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Like nearly any other marketing or strategic discipline, public relations has changed in recent years.

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Post Election Digital Skills Shortage

The Proactive Report

Video: According to a Cisco study by 2020 75% of all Internet traffic will be video consumption. One of Donald Trump’s major platform promises is to tighten immigration laws.

Social Media Preferences vary by age group

PR Daily

By 2020, there could be 2.95 If you’re having a tough time reaching Granny, you might want to check Facebook—for now, at least. As more people around the world join social networks—and as more platforms launch, rebrand or lose cachet—it’s getting harder to find and reach specific people.

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

billion by 2020. The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top.

Conference Recap: Morgan Spurlock on Creating World-Changing Content

PRSay

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday.

5 Reasons Your Content Marketing Strategy Needs PR

TrendKite

Gartner predicts that by 2020 customers will manage 85% of their relationship with the enterprise without ever interacting with a human being.

How to Use Data Insights to Craft a Clever Content Strategy

Cision

By 2020, big data will be beyond big; it will be the be-all and end-all of content marketing. Ever taken a long and hard look at the content on your website? If visitors are bouncing and customers aren’t opening their wallets, you may have a problem.

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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

Only 27% of agency leaders believe that it will “clearly and adequately” describe what we do by the year 2020, according to a sur vey of more than 1,000 senior public relations executives by the USC Annenberg Center for Public Relations and the Holmes Report.

We’re Serious About “Write Good Content”

Cision

That number will hold over the next several years, but the Internet will grow 600 percent by the year 2020. In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen.

Free Tip Sheet! Why Measuring Social’s Impact Matters

Cision

percent) of marketing budgets by 2020. Your brand manages a handful of social accounts. But does it know the outcome of investing so much time, money and manpower into each? Eighty-five percent of brands haven’t proven social’s ROI quantitatively.

Celebrating & Sustaining the History of African-American Media

PRSay

trillion by 2020 , according to the University of Georgia’s Selig Center for Economic Growth, advertisers typically allocate less than three percent of their annual budgets to media aimed at African-American audiences. It’s no secret that our country is becoming increasingly diverse.

The Last Well: PRWeb Helped Us Save 8,600 Lives During the Ebola Crisis

Cision

I founded The Last Well in 2008 to bring clean water and the Gospel border-to-border in Liberia by 2020,” Todd says. Todd Phillips.

What Multi-device Consumers Mean for PR Professionals

TrendKite

Analysts project that more than 30 billion devices will be wirelessly connected by 2020. According to Cisco, there are already more mobile devices on earth than people.

In praise of detractors

PR Daily

According to Walker Insights’ “Customers 2020” research, by 2020 customer experience will overtake price and product as the key brand differentiator. My new favorite hashtag is #HugYourHaters. I discovered it while reading a terrific recap of Social Media Marketing World 2015.

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

It’s expected to reach $20 billion by the year 2020. Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5 billion in 2014.

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The psychology behind social media’s biggest shifts in the last year

Communications Conversations

The psychology behind it: CISCO research claims online videos will account for more than 80% of all consumer internet traffic by 2020. Maybe it’s my psych minor. And maybe it’s my innate interest in human behavior.

Nike pumps up CSR with ‘Manufacturing Revolution’

PR Daily

In its release, Nike has dubbed the sustainability initiative the “Manufacturing Revolution,” which includes lofty goals for 2020: To have zero waste from contracted footwear manufacturing sent to landfill or incineration without energy recovery.

Upcoming PR trends to watch

PR Daily

Only 27 percent of agency leaders believe by the year 2020 the term “public relations” will clearly and adequately describe their work. The public relations industry is ever-changing.

What it takes to Succeed in the Digital Workplace – A Better Understanding of Mobile

PRSay

First, companies can now appeal to the ever-growing Millennial population that comprises a majority of the workforce today and is expected to grow to 50% by the year 2020 according to PwC. Something revolutionary is taking place in the workplace.

PR rising in Africa rising

Stuart Bruce

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%.

5 Essentials For Meeting Your Social ROI Goals

Cision

By 2020, social media spending will account for 21 percent of marketing budgets. But if you can’t prove your efforts are impacting business now, why would stakeholders consider approving more spending later on?

Sketchnotes of Public Relations presentations

Prezly

Communication 2020 – Spokesperson conference in Brussels. Communication 2020 – Another spokesperson conference in Brussels. I usually doodle during presentations and meetings. Not because I’m not interested in what’s happening. On the contrary.

Keurig faces marketing battle as Hamburg bans K-cups

PR Daily

Keurig previously announced that it plans to make all of its K-cups recyclable by 2020, but four years is a long time to pollute the earth with discarded plastic cups. There are few products on the market today that are more wasteful than coffee pods.

Laid Off? Now You’re Free to Consult!

Solo PR Pro

Some studies predict that 40 percent of workers in the US will be independent freelancers by 2020. “We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us” – Joseph Campbell.

Deutsche Bank co-CEO announces 35,000 layoffs

PR Daily

Deutsche Bank faced this task as it announced this week it will cut 35,000 jobs by 2020. Deutsche Bank co-CEO John Cryan laid out the company’s “Strategy 2020,” which outlines its plan to cut 9,000 full-time jobs by 2020 and close its business operations in 10 countries.

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Prediction: 65% of the jobs in 2020 don’t exist today. Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution.

30 jobs in the PR and marketing world

PR Daily

The Bureau of Labor Statistics says the number of employed public relations specialists will reach 316,200 by 2020. PR pros are often regarded for their bravado and hard work. Although the work can be taxing, that doesn’t mean jobs in PR aren’t exciting.

101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

Seven Ways The Term ‘Public Relations’ Will Evolve By 2020 on Forbes. In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success.

The future of PR: Adapt, or be left behind

PR Daily

Although most PR agencies have delved deeper into that model, it’s predicted that by 2020 almost 65 percent of all media outlets will offer paid placement opportunities. Many PR pros are familiar with the “client request.”. A decade ago, I spoke with a colleague about that very thing.

3 tips for Olympics-inspired marketing

PR Daily

After the event, athletes and fans look ahead (hello, Tokyo 2020) and reflect on life-changing experiences. The 2016 Olympics are in full swing, and it’s time to align your marketing campaign with one of the biggest events of the year.

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Public Relations has always been an important contributor to any company’s branding and marketing efforts.

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Boosting Reach With the Paid Media 1-2 Punch

Cision

By 2020, the amount of online content is estimated to grow by 500 percent. But as more and more information becomes available to the masses, the longer they’ll take to comb through it all. Paid media is a key component to getting your content into the public’s hands.

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How to Ensure Your First Business Trip Is a Success

PR 20/20

million business trips per year by the year 2020. travelers are expected to make up to 488.8 Traveling to in-person meetings is a great way to build relationships and inspire big ideas for your client. But, they can be intimidating—especially if it’s your first one.

Study: Email still rules workplace comms, but not for long

PR Daily

said that email will likely reign supreme through 2020. MediaPost writes : Of the CIOs who did not feel email will remain the most common medium through 2020, 31 percent cited instant messaging. It could float on well past 2020, if this research is any indication.

Is the NFL brand waning?

The Stalwart Blog

I surmise that we will see a flattening of the league’s growth in the early 2020’s when its television contracts come up for renewal. My take - I strongly believe so.