This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

The post This is How Brand Marketing Will Thrive in 2020 appeared first on. Brand marketing is a hot topic of conversation among marketing professionals.

Brand 287

Announcing our 2020 tracker with Axios


The post Announcing our 2020 tracker with Axios appeared first on NewsWhip. Digital Journalism 2020 election election 2020 election tracker politics[…].

2020: The Year of the Reputation

Reputation Us

Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? In 2020, we are challenging CEOs, CFOs, COO’s, HR directors, CMO’s and the like to explore the overall value of their reputations internally (e.g., Ensure alignment of reputational indicators with your business goals in 2020 and beyond. Hey executives! It’s July 2019.

PR 2020: What will it be like?


2016 is not that old, but we are staring down the year 2020. By 2020, communications professionals will have a better grasp on what we do and how we do it. Now, or in 2020. Last, but not least, the media release will not be dead in 2020, just like it’s not dead today.

Radio 178

The Sanders and Warren effect: 2020 and corporate critiques


The post The Sanders and Warren effect: 2020 and corporate critiques appeared first on NewsWhip. […]. Brands Communications & PR Digital Journalism

As the 2020 election draws nearer, are consumers confident they can spot fake news?

Agility PR Solutions

The 2020 U.S. The post As the 2020 election draws nearer, are consumers confident they can spot fake news? presidential election is approaching, bringing more attention to the saturation of fake news on social media platforms.

Digital Video to Kill TV by 2020?

Ronn Torossian

Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020. The post Digital Video to Kill TV by 2020? TV killed radio, so will digital video kill TV? As you may expect, YouTube is one of the standard bearers of this expectation.

Video 150

Starbucks vows to ditch straws by 2020

PR Daily

On Monday, the coffee chain announced that it will phase out single-use plastic straws from all 28,000 locations around the world by 2020. Starbucks to eliminate plastic straws globally by 2020 [link]

On Twitter and Instagram, Prada vows to go fur-free by 2020

PR Daily

The post On Twitter and Instagram, Prada vows to go fur-free by 2020 appeared first on PR Daily. The fashion house joins several other designers who have committed to not using animal pelts. A few have also promised to stop using exotic animal skins in their clothing.

SEO poised to become the most sought-after business service by 2020

Agility PR Solutions

According to SEO expert Russ Cuthrell, CEO of Michigan-based Spyder Byte Media, with $79-80 billion now projected for SEO spending in 2020, SEO has transitioned from an added-value enhancement to a mandatory budgeted expense for every business that […].

SEO 92

Japan’s Olympic organizers reveal new logo for Tokyo 2020

PR Daily

There’s now a symbol to go with 2020’s Olympic Winter Games. On Monday, organizers for the Tokyo 2020 Olympic and Paralympic Games unveiled the event’s new logo, called “Harmonized Checkered Emblems.”. Tokyo 2020 (@Tokyo2020) April 25, 2016.

Crisis 110

Tokyo 2020 grapples with Olympic bid allegations

PR Daily

Tokyo 2020 has no shortage of PR issues, but recent allegations have thrust the committee back into the spotlight. The payment, sent from a Japanese bank, was marked “Tokyo 2020 Olympic Game bid.”

Prepare now: PR job security in 2020 to require measurement savvy

PR Daily

You can boost your job security, impress execs and skyrocket your value now—and well into 2020—by knowing what’s next in PR research and measurement, assures change-management expert and measurement visionary Dr. David Rockland.

Career Destination 2020

Tough Sledding

1) I will retire from teaching in 2020, at the end of my 28th year — barring unforeseen variables such as untimely death or another Bush-like presidency that crashes my investments. Most PR guys don’t have the luxury of recalibrating their careers at age 60.

Announcing Ragan’s inaugural Top Women in Communications Awards

PR Daily

The class of inspirational women will be recognized at an awards gala in March 2020. Nominate the game-changing women you work with—or nominate yourself—by Nov. The post Announcing Ragan’s inaugural Top Women in Communications Awards appeared first on PR Daily. Ragan Awards

New Academic Study Predicts PR Industry Will Approach $20 Billion by 2020

Flack Me

Announcing Ragan’s inaugural Top Women in Communications Awards

PR Daily

The class of inspirational women will be recognized at an awards gala in March 2020. Nominate the game-changing women you work with—or nominate yourself—by Nov. The post Announcing Ragan’s inaugural Top Women in Communications Awards appeared first on PR Daily. Ragan Awards

Top Agencies End Unpaid Internships


Although most of the Council’s agencies already pay interns, the policy effective January 1, 2020, confirms that all member firms will pay U.S. Kudos to The PR Council’s 110 U.S. public relations firms for signing a new policy ending unpaid internships and urging others to do the same.

New global counterfeit-product study puts Gen Z’s moral compass to the test

Agility PR Solutions

Gen Z’s expectations at work—and how employees can deliver for them

Agility PR Solutions

Research clearly shows that Generation Z will make up almost a quarter of the global workforce by 2020, making it the fastest-growing generation in the workforce. Gen Z workers have high expectations when it comes to earnings, promotions, and management opportunities, but still worry about making decisions, not being “good enough,” and their ability to repay […].

Is turnover a generational thing? 12 reasons why we quit our jobs

Agility PR Solutions

A 2016 survey conducted by Deloitte indicates that by the year 2020, two in three Millennials are expected to hand in their resignation and quit their job.

In the age of AI, consumers want brands to understand their emotions—here’s how

Agility PR Solutions

For example, 80 percent of businesses already use or plan to use chatbots by 2020. Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers.

Nominate your peers—or yourself—for Ragan’s Top Women in Communications Award

PR Daily

Winners will be feted at a gala celebration in spring 2020. Women in communications have made great strides in recent years, but challenges remain. Fortunately, women have long known how to persevere and succeed in the face of obstacles.

Infographic: Social media marketers say Facebook offers best ROI

PR Daily

Build your social media strategy for 2020 and home in on the best use of your communications budget by consulting the full infographic. Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook. .

Definers Saga and the State of PR Ethics

Flack's Revenge

Cook, was a viable presidential candidate in 2020… Presumably to chill the cordial relations with the Trump administration. Definers’s focus on Mr. Cook extended to a campaign it ran to promote the Apple chief as a 2020 presidential candidate.

Ethics 170

Tips for becoming a valuable podcast interview guest

PR Warrior

Because, even though we’re recording this in 2018, I guarantee you there’s going to be someone in 2020 that listens to this and goes, “This is great!” I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast.

Infographic: How to achieve SEO success in 2019

PR Daily

Insights include: Optimize for voice search, as 50 percent of searches are expected to be voice-based by 2020. A fresh approach is essential if you want to rank highly on important search engine results pages.

SEO 170

Deutsche Bank co-CEO announces 35,000 layoffs

PR Daily

Deutsche Bank faced this task as it announced this week it will cut 35,000 jobs by 2020. Deutsche Bank co-CEO John Cryan laid out the company’s “Strategy 2020,” which outlines its plan to cut 9,000 full-time jobs by 2020 and close its business operations in 10 countries.

What End of Summer Sales Signify to a Publicist

Konnect Agency

Start Planning for 2020: Set in-person planning meetings for all clients to begin discussing 2020 and beyond. It’s time to prepare for end of summer sales success!

Nike pumps up CSR with ‘Manufacturing Revolution’

PR Daily

In its release, Nike has dubbed the sustainability initiative the “Manufacturing Revolution,” which includes lofty goals for 2020: To have zero waste from contracted footwear manufacturing sent to landfill or incineration without energy recovery.

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

workforce by 2020. Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter.

5 Tips On Running A Global PR Program

ImPRessions - Crenshaw Communications

billion by 2020 — an increase of more than five billion from just three years ago. Global PR revenue is expected to climb to a record $19.3

5 Tips to Effectively Engage Generation Zers


By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion.

Study: Email still rules workplace comms, but not for long

PR Daily

said that email will likely reign supreme through 2020. MediaPost writes : Of the CIOs who did not feel email will remain the most common medium through 2020, 31 percent cited instant messaging. It could float on well past 2020, if this research is any indication.

Study 78

How a sushi fan drew 47K Instagram followers as a micro-influencer

PR Daily

To that point, by 2020 influencer marketing is expected to reach $101 billion. . Three years into her quest to highlight the top sushi sources in Philadelphia, Binh Nguyen shares her secrets for turning a culinary passion into a huge and devoted online following.

Just DON’T It: Brands Fight Culture Wars at their Peril

Flack's Revenge

Hindsight is 2020. Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand.

Brand 181

5 Reasons Your Content Marketing Strategy Needs PR


Gartner predicts that by 2020 customers will manage 85% of their relationship with the enterprise without ever interacting with a human being.

Sketchnotes of Public Relations presentations


Communication 2020 – Spokesperson conference in Brussels. Communication 2020 – Another spokesperson conference in Brussels. I usually doodle during presentations and meetings. Not because I’m not interested in what’s happening. On the contrary.

10 Best Speaker Quotes from MAICON

PR 20/20

Mark Your Calendar: MAICON 2020. We’re already looking forward to MAICON 2020. Join us again next year in Cleveland, July 14-16, 2020. This post originally appeared on the Marketing Artificia l Intelligence Institute's blog.

4 keys to savvy influencer marketing campaigns

PR Daily

Global influencer spending will run as much as $10 billion by 2020 , but all that money can’t buy trust. Obstacles abound, such as consumers’ plummeting trust and waning attention spans. Here’s how to make this approach work for you without busting your budget.