PR 2020: What will it be like?


2016 is not that old, but we are staring down the year 2020. By 2020, communications professionals will have a better grasp on what we do and how we do it. Now, or in 2020. Last, but not least, the media release will not be dead in 2020, just like it’s not dead today.

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Digital Video to Kill TV by 2020?

Ronn Torossian

Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020. The post Digital Video to Kill TV by 2020? TV killed radio, so will digital video kill TV? As you may expect, YouTube is one of the standard bearers of this expectation.

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Starbucks vows to ditch straws by 2020

PR Daily

On Monday, the coffee chain announced that it will phase out single-use plastic straws from all 28,000 locations around the world by 2020. Starbucks to eliminate plastic straws globally by 2020 [link]

SEO poised to become the most sought-after business service by 2020

Agility PR Solutions

According to SEO expert Russ Cuthrell, CEO of Michigan-based Spyder Byte Media, with $79-80 billion now projected for SEO spending in 2020, SEO has transitioned from an added-value enhancement to a mandatory budgeted expense for every business that […].

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Japan’s Olympic organizers reveal new logo for Tokyo 2020

PR Daily

There’s now a symbol to go with 2020’s Olympic Winter Games. On Monday, organizers for the Tokyo 2020 Olympic and Paralympic Games unveiled the event’s new logo, called “Harmonized Checkered Emblems.”. Tokyo 2020 (@Tokyo2020) April 25, 2016.

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Tokyo 2020 grapples with Olympic bid allegations

PR Daily

Tokyo 2020 has no shortage of PR issues, but recent allegations have thrust the committee back into the spotlight. The payment, sent from a Japanese bank, was marked “Tokyo 2020 Olympic Game bid.”

Prepare now: PR job security in 2020 to require measurement savvy

PR Daily

You can boost your job security, impress execs and skyrocket your value now—and well into 2020—by knowing what’s next in PR research and measurement, assures change-management expert and measurement visionary Dr. David Rockland.

New Academic Study Predicts PR Industry Will Approach $20 Billion by 2020

Flack Me

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

Creativity will be among the top skills employers’ desire by 2020 According to the World Economic Forum. Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch.

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

The study projects that by 2020, podcast revenue will top $650 million.”. Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts.

Is turnover a generational thing? 12 reasons why we quit our jobs

Agility PR Solutions

A 2016 survey conducted by Deloitte indicates that by the year 2020, two in three Millennials are expected to hand in their resignation and quit their job.

In the age of AI, consumers want brands to understand their emotions—here’s how

Agility PR Solutions

For example, 80 percent of businesses already use or plan to use chatbots by 2020. Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers.

Definers Saga and the State of PR Ethics

Flack's Revenge

Cook, was a viable presidential candidate in 2020… Presumably to chill the cordial relations with the Trump administration. Definers’s focus on Mr. Cook extended to a campaign it ran to promote the Apple chief as a 2020 presidential candidate.

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Infographic: How to achieve SEO success in 2019

PR Daily

Insights include: Optimize for voice search, as 50 percent of searches are expected to be voice-based by 2020. A fresh approach is essential if you want to rank highly on important search engine results pages.

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Deutsche Bank co-CEO announces 35,000 layoffs

PR Daily

Deutsche Bank faced this task as it announced this week it will cut 35,000 jobs by 2020. Deutsche Bank co-CEO John Cryan laid out the company’s “Strategy 2020,” which outlines its plan to cut 9,000 full-time jobs by 2020 and close its business operations in 10 countries.

When Your PR Problem Isn’t About PR

ImPRessions - Crenshaw Communications

Shine announced his resignation last week, and though he will reportedly join the Trump 2020 campaign, the shift was seen as a soft landing for the former Fox executive. For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.”

Nike pumps up CSR with ‘Manufacturing Revolution’

PR Daily

In its release, Nike has dubbed the sustainability initiative the “Manufacturing Revolution,” which includes lofty goals for 2020: To have zero waste from contracted footwear manufacturing sent to landfill or incineration without energy recovery.

Announcing PR Daily’s 2018 Video & Visual Awards finalists

PR Daily

Horizon 2020 Acceleration, Dignity Health. Horizon 2020 Acceleration, Dignity Health. Congratulations to this year’s finalists. Creating powerful video is an essential part of an impressive communications strategy.

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Study: Email still rules workplace comms, but not for long

PR Daily

said that email will likely reign supreme through 2020. MediaPost writes : Of the CIOs who did not feel email will remain the most common medium through 2020, 31 percent cited instant messaging. It could float on well past 2020, if this research is any indication.

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The Elimination of All-Male Boards


The event was sponsored by 2020 Women on Boards , a national campaign to increase the percentage of women on U.S. company boards to 20% or greater by the year 2020.

Tips for becoming a valuable podcast interview guest

PR Warrior

Because, even though we’re recording this in 2018, I guarantee you there’s going to be someone in 2020 that listens to this and goes, “This is great!” I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast.

4 often-overlooked platforms for social media marketing

PR Daily

The city of Minneapolis offers regular posts about hyper-local events and programs, such as street sweeping and its 2020 strategic plan. The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement.

5 Reasons Your Content Marketing Strategy Needs PR


Gartner predicts that by 2020 customers will manage 85% of their relationship with the enterprise without ever interacting with a human being.

Social Media Preferences vary by age group

PR Daily

By 2020, there could be 2.95 If you’re having a tough time reaching Granny, you might want to check Facebook—for now, at least. As more people around the world join social networks—and as more platforms launch, rebrand or lose cachet—it’s getting harder to find and reach specific people.

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The Last Well: PRWeb Helped Us Save 8,600 Lives During the Ebola Crisis


I founded The Last Well in 2008 to bring clean water and the Gospel border-to-border in Liberia by 2020,” Todd says. Todd Phillips.

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Study: Email favored for personalization, but ROI metrics are elusive

PR Daily

Those tactics beat email on ROI expectations for 2020. Over 50 percent feel personalization is an important contributor to revenue and profits, and 81 percent say it will be so in 2020. Email reigns as the go-to personalization tool, especially in North America.

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Customer Service in a Social Media World


According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. Social media has undoubtedly transformed the way brands serve and interact with customers.

Looking to 2019: Planning for PR Pros

Solo PR Pro

This report from, provided by Gayle Lynn Falkenthal, anticipates that by 2020 fifty percent of all online searches will be done via voice. Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC.

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Could Cannabis and Coca-Cola be the Real Thing?

Mindful Marketing

billion by 2020.

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30 jobs in the PR and marketing world

PR Daily

Campaign 2020 reporter—Los Angeles Times (California). You could spend the summer interning at Marvel Entertainment, if you land this week’s featured position. Plus, check out our roundup of current job openings.

Dunkin’ Donuts ditches foam cups, grabs big media buzz

PR Daily

announcing it will phase out foam cups by 2020. Others praised the move: Today, in good news: Dunkin’ Donuts to Eliminate Foam Cups Worldwide in 2020 [link]. Dunkin’ Donuts wants to be more environmentally friendly. At least, that’s the gist of a press release.

PR Tactics: How to Crush It with Voice Search

B2B PR Sense

By 2020, experts predict that 50% of all online search will be done with voice search. Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics.

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MWC19 roundup – the future of mobile technology

PR in High Definition

However, we’re excited to see how this technology develops and whether 5G phones will be commonplace by the time MWC 2020 rolls around.

Infographic: How chatbots could help your organization

PR Daily

Eighty percent of organizations are already using—or intend to use—chatbots by 2020. Robots taking over the world might not be so bad after all. Chatbots are changing the way consumers and organizations interact online.

Planning for 2019: What PR pros should anticipate in the coming year

PR Daily

A report from, provided by Falkenthal, predicts that by 2020 about half of all online searches will be done via voice. As we enter the last couple of months of 2018, we’re focused on business development and budget planning with current clients.

Sketchnotes of Public Relations presentations


Communication 2020 – Spokesperson conference in Brussels. Communication 2020 – Another spokesperson conference in Brussels. I usually doodle during presentations and meetings. Not because I’m not interested in what’s happening. On the contrary.

We’re Serious About “Write Good Content”


That number will hold over the next several years, but the Internet will grow 600 percent by the year 2020. In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen.

How voice technology is reshaping PR

PR Daily

According to comScore , half of all queries will be voice searches by 2020, so to capitalize on this trend with Google Speakable and get clients and brands featured, PR pros may soon need to look at incorporating some audio-friendly tactics in their pitching and content.

5 PR Trends to Watch out for in 2019

Critical Mention

This year Dunkin’ Donuts announced it would eliminate all Styrofoam cups from its stores by 2020, taking a step towards CSR.

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