PR 2020: What will it be like?


2016 is not that old, but we are staring down the year 2020. By 2020, communications professionals will have a better grasp on what we do and how we do it. Now, or in 2020. Last, but not least, the media release will not be dead in 2020, just like it’s not dead today.

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Starbucks vows to ditch straws by 2020

PR Daily

On Monday, the coffee chain announced that it will phase out single-use plastic straws from all 28,000 locations around the world by 2020. Starbucks to eliminate plastic straws globally by 2020 [link]

Digital Video to Kill TV by 2020?

Ronn Torossian

Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020. The post Digital Video to Kill TV by 2020? TV killed radio, so will digital video kill TV? As you may expect, YouTube is one of the standard bearers of this expectation.

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On Twitter and Instagram, Prada vows to go fur-free by 2020

PR Daily

The post On Twitter and Instagram, Prada vows to go fur-free by 2020 appeared first on PR Daily. The fashion house joins several other designers who have committed to not using animal pelts. A few have also promised to stop using exotic animal skins in their clothing.

SEO poised to become the most sought-after business service by 2020

Agility PR Solutions

According to SEO expert Russ Cuthrell, CEO of Michigan-based Spyder Byte Media, with $79-80 billion now projected for SEO spending in 2020, SEO has transitioned from an added-value enhancement to a mandatory budgeted expense for every business that […].

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Japan’s Olympic organizers reveal new logo for Tokyo 2020

PR Daily

There’s now a symbol to go with 2020’s Olympic Winter Games. On Monday, organizers for the Tokyo 2020 Olympic and Paralympic Games unveiled the event’s new logo, called “Harmonized Checkered Emblems.”. Tokyo 2020 (@Tokyo2020) April 25, 2016.

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Career Destination 2020

Tough Sledding

1) I will retire from teaching in 2020, at the end of my 28th year — barring unforeseen variables such as untimely death or another Bush-like presidency that crashes my investments. Most PR guys don’t have the luxury of recalibrating their careers at age 60.

Prepare now: PR job security in 2020 to require measurement savvy

PR Daily

You can boost your job security, impress execs and skyrocket your value now—and well into 2020—by knowing what’s next in PR research and measurement, assures change-management expert and measurement visionary Dr. David Rockland.

New Academic Study Predicts PR Industry Will Approach $20 Billion by 2020

Flack Me

Gen Z’s expectations at work—and how employees can deliver for them

Agility PR Solutions

Research clearly shows that Generation Z will make up almost a quarter of the global workforce by 2020, making it the fastest-growing generation in the workforce. Gen Z workers have high expectations when it comes to earnings, promotions, and management opportunities, but still worry about making decisions, not being “good enough,” and their ability to repay […].

Is turnover a generational thing? 12 reasons why we quit our jobs

Agility PR Solutions

A 2016 survey conducted by Deloitte indicates that by the year 2020, two in three Millennials are expected to hand in their resignation and quit their job.

In the age of AI, consumers want brands to understand their emotions—here’s how

Agility PR Solutions

For example, 80 percent of businesses already use or plan to use chatbots by 2020. Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers.

Definers Saga and the State of PR Ethics

Flack's Revenge

Cook, was a viable presidential candidate in 2020… Presumably to chill the cordial relations with the Trump administration. Definers’s focus on Mr. Cook extended to a campaign it ran to promote the Apple chief as a 2020 presidential candidate.

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Infographic: How to achieve SEO success in 2019

PR Daily

Insights include: Optimize for voice search, as 50 percent of searches are expected to be voice-based by 2020. A fresh approach is essential if you want to rank highly on important search engine results pages.

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Tips for becoming a valuable podcast interview guest

PR Warrior

Because, even though we’re recording this in 2018, I guarantee you there’s going to be someone in 2020 that listens to this and goes, “This is great!” I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast.

Deutsche Bank co-CEO announces 35,000 layoffs

PR Daily

Deutsche Bank faced this task as it announced this week it will cut 35,000 jobs by 2020. Deutsche Bank co-CEO John Cryan laid out the company’s “Strategy 2020,” which outlines its plan to cut 9,000 full-time jobs by 2020 and close its business operations in 10 countries.

Nike pumps up CSR with ‘Manufacturing Revolution’

PR Daily

In its release, Nike has dubbed the sustainability initiative the “Manufacturing Revolution,” which includes lofty goals for 2020: To have zero waste from contracted footwear manufacturing sent to landfill or incineration without energy recovery.

The Elimination of All-Male Boards


The event was sponsored by 2020 Women on Boards , a national campaign to increase the percentage of women on U.S. company boards to 20% or greater by the year 2020.

Study: Email still rules workplace comms, but not for long

PR Daily

said that email will likely reign supreme through 2020. MediaPost writes : Of the CIOs who did not feel email will remain the most common medium through 2020, 31 percent cited instant messaging. It could float on well past 2020, if this research is any indication.

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When Your PR Problem Isn’t About PR

ImPRessions - Crenshaw Communications

Shine announced his resignation last week, and though he will reportedly join the Trump 2020 campaign, the shift was seen as a soft landing for the former Fox executive. For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.”

5 Reasons Your Content Marketing Strategy Needs PR


Gartner predicts that by 2020 customers will manage 85% of their relationship with the enterprise without ever interacting with a human being.

Sketchnotes of Public Relations presentations


Communication 2020 – Spokesperson conference in Brussels. Communication 2020 – Another spokesperson conference in Brussels. I usually doodle during presentations and meetings. Not because I’m not interested in what’s happening. On the contrary.

Announcing PR Daily’s 2018 Video & Visual Awards finalists

PR Daily

Horizon 2020 Acceleration, Dignity Health. Horizon 2020 Acceleration, Dignity Health. Congratulations to this year’s finalists. Creating powerful video is an essential part of an impressive communications strategy.

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Yielding to pressure, Google sets minimum wage, adds benefits for temps

PR Daily

In order to continue doing business with Google ( GOOG ), companies will have until January 2020 to meet the minimum wage requirement and until 2022 to roll out comprehensive health care. The $15 minimum wage requirement doesn’t come into effect til 2020 and health benefits not til 2022.

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Social Media Preferences vary by age group

PR Daily

By 2020, there could be 2.95 If you’re having a tough time reaching Granny, you might want to check Facebook—for now, at least. As more people around the world join social networks—and as more platforms launch, rebrand or lose cachet—it’s getting harder to find and reach specific people.

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4 often-overlooked platforms for social media marketing

PR Daily

The city of Minneapolis offers regular posts about hyper-local events and programs, such as street sweeping and its 2020 strategic plan. The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement.

The Last Well: PRWeb Helped Us Save 8,600 Lives During the Ebola Crisis


I founded The Last Well in 2008 to bring clean water and the Gospel border-to-border in Liberia by 2020,” Todd says. Todd Phillips.

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Customer Service in a Social Media World


According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. Social media has undoubtedly transformed the way brands serve and interact with customers.

Study: Email favored for personalization, but ROI metrics are elusive

PR Daily

Those tactics beat email on ROI expectations for 2020. Over 50 percent feel personalization is an important contributor to revenue and profits, and 81 percent say it will be so in 2020. Email reigns as the go-to personalization tool, especially in North America.

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Dunkin’ Donuts ditches foam cups, grabs big media buzz

PR Daily

announcing it will phase out foam cups by 2020. Others praised the move: Today, in good news: Dunkin’ Donuts to Eliminate Foam Cups Worldwide in 2020 [link]. Dunkin’ Donuts wants to be more environmentally friendly. At least, that’s the gist of a press release.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

A communications team in 2020 is designed to go around the filter. Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind.

Looking to 2019: Planning for PR Pros

Solo PR Pro

This report from, provided by Gayle Lynn Falkenthal, anticipates that by 2020 fifty percent of all online searches will be done via voice. Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC.

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We’re Serious About “Write Good Content”


That number will hold over the next several years, but the Internet will grow 600 percent by the year 2020. In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen.

Infographic: How chatbots could help your organization

PR Daily

Eighty percent of organizations are already using—or intend to use—chatbots by 2020. Robots taking over the world might not be so bad after all. Chatbots are changing the way consumers and organizations interact online.

Free Tip Sheet! Why Measuring Social’s Impact Matters


percent) of marketing budgets by 2020. Your brand manages a handful of social accounts. But does it know the outcome of investing so much time, money and manpower into each? Eighty-five percent of brands haven’t proven social’s ROI quantitatively.

In praise of detractors

PR Daily

According to Walker Insights’ “Customers 2020” research, by 2020 customer experience will overtake price and product as the key brand differentiator. My new favorite hashtag is #HugYourHaters. I discovered it while reading a terrific recap of Social Media Marketing World 2015.

Visual summaries of PR presentations

Frederik Vincx

Communication 2020 – Spokesperson conference in Brussels. Communication 2020 – Another spokesperson conference in Brussels. Reading Time: 2 minutes In my job as founder of PR CRM Prezly , I attend a lot of public relations presentations.

Gigging, Measurement and Accelerated Integration: A 2018 Outlook


PR goes gig : LinkedIn predicts that by the year 2020, 43 percent of the U.S. This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

Keurig faces marketing battle as Hamburg bans K-cups

PR Daily

Keurig previously announced that it plans to make all of its K-cups recyclable by 2020, but four years is a long time to pollute the earth with discarded plastic cups. There are few products on the market today that are more wasteful than coffee pods.

MDMC: The must-go to industry conference for educators, professionals, and students

Karen Freberg

Make sure to follow the MDMC accounts on FB and Twitter to stay tuned on news for the upcoming event (dates have already been set for April 2020!). See you in 2020 for #MDMC20! The past week presenting at the Midwest Digital Marketing Conference was amazing.