6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. CES 2020 was a place to discuss why consolidation is occurring, though the answers seemed obvious.

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5 PR Takeaways From NRF 2020

ImPRessions - Crenshaw Communications

In 2020, this PR professional was among them. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. The post 5 PR Takeaways From NRF 2020 appeared first on Crenshaw Communications.

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2020, PR Moment (decade) of Truth

Flack's Revenge

2020, the moment (Decade) of Truth. In 2020 it is a different moment of truth, a different kind of reckoning. The post 2020, PR Moment (decade) of Truth appeared first on Flack's Revenge. Pixabay.

Ethics 156

Start 2020 with an Action Plan: Begin with FEEL for Real Relationships

PR Expanded

Happy 2020, friends! Today, as a result of this reflection and realizing my research had uncovered a new Mode of Operation or communication model, I’m focusing on a FEEL roadmap in 2020; adding FEEL to all of my communications.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf

6 Writing Habits to Adopt in 2020

Cision

Aim to set small writing habits in 2020 and see big results. Media Blog

Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. But there’s a risk of misinformation that may grow in 2020.

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Influencer content must be amplified in 2020

PR Daily

That’s the finding of a new report from Edelman about trends affecting influencer marketing in 2020. The post Influencer content must be amplified in 2020 appeared first on PR Daily.

THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

PR Expanded

It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”

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The 1st Winner of the PR Expanded Student Video Contest is …

PR Expanded

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding

Dispel These Nine Measurement Myths in 2020 En Route to Success

Cision

Leave these measurement myths in 2019 to succeed in 2020. PR Measurement

4 key trends for communicators to prioritize in 2020

PR Daily

As the year careens toward a close, pundits are pondering how PR will change in 2020. Communication professionals should take a more vigilant attitude toward fake news and other forms of misinformation in 2020.

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[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Onclusive

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.

5 SEO Strategies for 2020

Critical Mention

The post 5 SEO Strategies for 2020 appeared first on Critical Mention - Media Monitoring. Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends.

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How to “Kill It” During Your Next Big Change

Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations

Business Wire

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm.

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A Revolution in the Newsroom: Long Forms Are Back

Business Wire

It was a rainy December morning in Paris and transportations were on strike. Participants braved both to attend “The Future of Long Form Journalism,” a conference held at Paris Sciences’ Po School of Journalism.

Top opportunities and challenges for PR pros in 2020

PR Daily

What can brand managers do to win new fans in 2020? In the USC Annenberg School’s 2020 Relevance Report , respondents say they want to hear from entertainers and funny brand personas. . Stansell says the key challenges PR pros face in 2020 are innovation and change. “We’re

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[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Press release strategies for 2020—new study examines key factors that increase success

Agility PR Solutions

The post Press release strategies for 2020—new study examines key factors that increase success appeared first on Agility PR Solutions.

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What's Next for Comms? 2020 PR Trends

Cision

What does the new year- and the new decade- hold for PR? Download our new eBook to find out what our predictions are! Best Practices

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20/20 Visions for 2020

HMA Public Relations

What can we expect to see in the industry in 2020? The post 20/20 Visions for 2020 appeared first on HMA Public Relations. Featured 2020 hindsight HMA PR new trends PR PRGN Public Relations visions for 2020PR pros from across the world weigh in.

Notable Sports PR Misfires in 2019

Ronn Torossian

As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […].

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Corporate culture resolutions—5 ways to prioritize emotional intelligence in 2020 

Agility PR Solutions

The post Corporate culture resolutions—5 ways to prioritize emotional intelligence in 2020 appeared first on Agility PR Solutions.

2020 PR: “Age of Anxiety” will bring continued fragmentation, mistrust of mass media

Agility PR Solutions

The post 2020 PR: “Age of Anxiety” will bring continued fragmentation, mistrust of mass media appeared first on Agility PR Solutions.

2020 shopping outlook—6 consumer trends to watch this year

Agility PR Solutions

Just days into the new year, consumers are already planning how they’ll shop in 2020. The post 2020 shopping outlook—6 consumer trends to watch this year appeared first on Agility PR Solutions.

 Virtual Influencers: Passing Fad or Sign of the Times?

Ronn Torossian

The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry.

6 Writing Habits to Adopt in 2020

TrendKite

Aim to set small writing habits in 2020 and see big results

New Year’s Resolutions for Practicing Better Public Relations in 2020

PRSay

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Instagram recently announced that it will be removing likes on some accounts in 2020.

TOP OF (MARKETERS’) MIND

Ronn Torossian

Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations.

10 actionable PR tips for communication success in 2020

Stuart Bruce

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Five Essentials of Effective Earnings Releases: Lessons from the Experts

Business Wire

Every quarter, public companies around the world craft and distribute earnings releases. These releases are extremely valuable to both the issuing companies and their recipients as they have the power to impact not only one’s stock price, but an entire sector or even the entire market.

2020 consumer culture—examining motivations, influences and purchasing habits

Agility PR Solutions

Do you understand the 2020 consumer? The post 2020 consumer culture—examining motivations, influences and purchasing habits appeared first on Agility PR Solutions.

Authenticity, active conversation to propel PR diversity and inclusion in 2020

Agility PR Solutions

The post Authenticity, active conversation to propel PR diversity and inclusion in 2020 appeared first on Agility PR Solutions. This year, many industries shined a critical spotlight on diversity and inclusion.

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. Happy 2020!

2020 Social Media Trends

Konnect Agency

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Estimates show that in 2020, brands will spend up to $5-10 billion on influencer marketing. The post 2020 Social Media Trends appeared first on Konnect Agency.

2020 state of mobile video experience—U.S. is improving, but still ranks well below the top

Agility PR Solutions

So what can marketers expect to see in 2020? The post 2020 state of mobile video experience—U.S. It’s a new decade, which practically means it’s the cusp of a whole new era for the fast-moving world of mobile video.