PR 2020: What will it be like?


2016 is not that old, but we are staring down the year 2020. By 2020, communications professionals will have a better grasp on what we do and how we do it. Now, or in 2020. Last, but not least, the media release will not be dead in 2020, just like it’s not dead today.

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Digital Video to Kill TV by 2020?

Ron Torossian

Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020. The post Digital Video to Kill TV by 2020? TV killed radio, so will digital video kill TV? As you may expect, YouTube is one of the standard bearers of this expectation.

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Career Destination 2020

Tough Sledding

1) I will retire from teaching in 2020, at the end of my 28th year — barring unforeseen variables such as untimely death or another Bush-like presidency that crashes my investments. Most PR guys don’t have the luxury of recalibrating their careers at age 60.

Japan’s Olympic organizers reveal new logo for Tokyo 2020

PR Daily

There’s now a symbol to go with 2020’s Olympic Winter Games. On Monday, organizers for the Tokyo 2020 Olympic and Paralympic Games unveiled the event’s new logo, called “Harmonized Checkered Emblems.”. Tokyo 2020 (@Tokyo2020) April 25, 2016.

Tokyo 2020 grapples with Olympic bid allegations

PR Daily

Tokyo 2020 has no shortage of PR issues, but recent allegations have thrust the committee back into the spotlight. The payment, sent from a Japanese bank, was marked “Tokyo 2020 Olympic Game bid.”

Post Election Digital Skills Shortage

The Proactive Report

Video: According to a Cisco study by 2020 75% of all Internet traffic will be video consumption. One of Donald Trump’s major platform promises is to tighten immigration laws.

Study: Email still rules workplace comms, but not for long

PR Daily

said that email will likely reign supreme through 2020. MediaPost writes : Of the CIOs who did not feel email will remain the most common medium through 2020, 31 percent cited instant messaging. It could float on well past 2020, if this research is any indication.

Nike pumps up CSR with ‘Manufacturing Revolution’

PR Daily

In its release, Nike has dubbed the sustainability initiative the “Manufacturing Revolution,” which includes lofty goals for 2020: To have zero waste from contracted footwear manufacturing sent to landfill or incineration without energy recovery.

5 Reasons Your Content Marketing Strategy Needs PR


Gartner predicts that by 2020 customers will manage 85% of their relationship with the enterprise without ever interacting with a human being.

Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

For instance, Everypost is the only management tool with true music and video embedding capabilities – so important when you consider that b y 2020, 75% of the world’s mobile traffic will be video, according to an ambitious estimate by Cisco.

Free Tip Sheet! Why Measuring Social’s Impact Matters


percent) of marketing budgets by 2020. Your brand manages a handful of social accounts. But does it know the outcome of investing so much time, money and manpower into each? Eighty-five percent of brands haven’t proven social’s ROI quantitatively.

Infographic: How chatbots could help your organization

PR Daily

Eighty percent of organizations are already using—or intend to use—chatbots by 2020. Robots taking over the world might not be so bad after all. Chatbots are changing the way consumers and organizations interact online.

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

Only 27% of agency leaders believe that it will “clearly and adequately” describe what we do by the year 2020, according to a sur vey of more than 1,000 senior public relations executives by the USC Annenberg Center for Public Relations and the Holmes Report.

5 Takeaways from the #CisionWorldTour in Chicago


Not surprisingly, Mark Schaefer had plenty of other insights on content marketing such as “30 percent of searches will be done by voice by 2020.” Schaefer says, “There are an average of 1,500 stories that could be shared each time a user logs into Facebook,” and “information on the web will increase by 500 percent by 2020.”.

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Working with Micro-Influencers to Create Effective Brand Campaigns


With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. There’s much ado about influencer marketing these days.

Gigging, Measurement and Accelerated Integration: A 2018 Outlook


PR goes gig : LinkedIn predicts that by the year 2020, 43 percent of the U.S. This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

The Last Well: PRWeb Helped Us Save 8,600 Lives During the Ebola Crisis


I founded The Last Well in 2008 to bring clean water and the Gospel border-to-border in Liberia by 2020,” Todd says. Todd Phillips.

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Social Media Preferences vary by age group

PR Daily

By 2020, there could be 2.95 If you’re having a tough time reaching Granny, you might want to check Facebook—for now, at least. As more people around the world join social networks—and as more platforms launch, rebrand or lose cachet—it’s getting harder to find and reach specific people.

Is the NFL brand waning?

The Stalwart Blog

I surmise that we will see a flattening of the league’s growth in the early 2020’s when its television contracts come up for renewal. My take - I strongly believe so.

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Deutsche Bank co-CEO announces 35,000 layoffs

PR Daily

Deutsche Bank faced this task as it announced this week it will cut 35,000 jobs by 2020. Deutsche Bank co-CEO John Cryan laid out the company’s “Strategy 2020,” which outlines its plan to cut 9,000 full-time jobs by 2020 and close its business operations in 10 countries.

What Multi-device Consumers Mean for PR Professionals


Analysts project that more than 30 billion devices will be wirelessly connected by 2020. According to Cisco, there are already more mobile devices on earth than people.

Dunkin’ Donuts ditches foam cups, grabs big media buzz

PR Daily

announcing it will phase out foam cups by 2020. Others praised the move: Today, in good news: Dunkin’ Donuts to Eliminate Foam Cups Worldwide in 2020 [link]. Dunkin’ Donuts wants to be more environmentally friendly. At least, that’s the gist of a press release.

Visual summaries of PR presentations

Frederik Vincx

Communication 2020 – Spokesperson conference in Brussels. Communication 2020 – Another spokesperson conference in Brussels. Reading Time: 2 minutes In my job as founder of PR CRM Prezly , I attend a lot of public relations presentations.

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

It’s expected to reach $20 billion by the year 2020. Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5 billion in 2014.

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Project Prisma: helping people with dementia

Frederik Vincx

In 2020, that will be 130.000. Reading Time: 2 minutes With a digital service we want to help care facilities strengthen the relationship between staff and inhabitants with dementia. Problem: dementia is on the rise. Solution. Next steps. Project background. Problem: dementia is on the rise.

We’re Serious About “Write Good Content”


That number will hold over the next several years, but the Internet will grow 600 percent by the year 2020. In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen.

Boosting Reach With the Paid Media 1-2 Punch


By 2020, the amount of online content is estimated to grow by 500 percent. But as more and more information becomes available to the masses, the longer they’ll take to comb through it all. Paid media is a key component to getting your content into the public’s hands.

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How to Use Data Insights to Craft a Clever Content Strategy


By 2020, big data will be beyond big; it will be the be-all and end-all of content marketing. Ever taken a long and hard look at the content on your website? If visitors are bouncing and customers aren’t opening their wallets, you may have a problem.

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5 Essentials For Meeting Your Social ROI Goals


By 2020, social media spending will account for 21 percent of marketing budgets. But if you can’t prove your efforts are impacting business now, why would stakeholders consider approving more spending later on?

Reflections from a #SMprofs on teaching SM: Lessons and some exciting developments

Karen Freberg

I have a packed schedule teaching this fall, and then the next time I will be teaching social media will be in Spring 2020 ( #Freberg20 ). We have finished the semester, which marks another year of teaching completed.

Data Science and Big Data Experts Wanted for Marketing and PR


Gartner and McKinsey, industry analysts, each reported they expect a shortfall of experts for the jobs coming up of between 100K and 190K by 2020. More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data.

Conference Recap: Morgan Spurlock on Creating World-Changing Content


Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday.

Keurig faces marketing battle as Hamburg bans K-cups

PR Daily

Keurig previously announced that it plans to make all of its K-cups recyclable by 2020, but four years is a long time to pollute the earth with discarded plastic cups. There are few products on the market today that are more wasteful than coffee pods.

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Prediction: 65% of the jobs in 2020 don’t exist today. Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution.

5 Most Loved Social PR Chat Articles of the Year

Social PR Chat

Researchers predict that 65% of the jobs in 2020 don’t exist today. Read the most loved Social PR Chat articles on everything from VR/AR to smartphone addition to best courses to find your way. As 2017 comes to a close, Social PR Chat realizes it’s been a marketing whirlwind.

30 jobs in the PR and marketing world

PR Daily

By 2020, half the global workforce will be millennials, according to a PricewaterhouseCoopers report , so it’s crucial that you understand what they value in their work life. Millennials care about corporate culture—and that means organizations must, too.

How to Ensure Your First Business Trip Is a Success

PR 20/20

million business trips per year by the year 2020. travelers are expected to make up to 488.8 Traveling to in-person meetings is a great way to build relationships and inspire big ideas for your client. But, they can be intimidating—especially if it’s your first one.

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From Zuckerberg to Sorrell: when the CEO is hung out to dry 

Mark My Words

By lying low she is sending a signal that she wishes to keep her hands clean, possibly with the intention of returning to politics in 2020 (she was formerly Larry Summers’s chief of staff at the Treasury). It’s lonely at the top.

Are virtual and augmented reality worth the hype?

PR Daily

The infographic cites predictions that there will be 154 million VR headset users by 2020 and that the combined market for VR and AR will reach $120 billion by the same year. The future of digital marketing is here—or is it?

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World


According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Public Relations has always been an important contributor to any company’s branding and marketing efforts.

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